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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb282011

Delta Continues To Boost Sports Roster, Now Batting With The St. Louis Cardinals

February 28, 2011: In a deal that was almost 80 years in the making, Delta Air Lines and the St. Louis Cardinals have joined in a  partnership that makes Delta the team's official airline.

The one-year partnership also includes an agreement that names Delta as the Cardinals' exclusive charter airline under which Delta will fly the team and staff on all road games during the 2011 MLB season. Financial terms were not disclosed.

This the second deal between Delta and a St. Louis team in the past three months. In December, Delta signed a deal with the NFL's St. Louis Rams this past December in which it replaced American Airlines as the team's official carrier.

Delta's history in St. Louis dates back to 1934, when Chicago & Southern Air Lines began flights at Lambert Field. Delta merged with C&S in 1953, continuing to serve St. Louis without interruption, according to the carrier.

Atlanta-based Delta has been flying a number of new sports alliances in 2011. In January, the carrier signed a deal that will see it become the official airline of the two-time defending NBA champion Los Angeles Lakers, beginning with the 2011-12 season.

Earlier this month, Delta Air Lines and AEG unveiled a new multiyear, multi-platform partnership that makes Delta an official founding partner and the official airline of the Staples Center in Los Angeles, as well as the official airline of the NHL's Los Angeles Kings team.

As part of that pact, the airline also become an official partner of the Grammy Museum at LA Live, which is an added element to its multi-year sponsorship of the Grammy Awards.

As the official airline of the St. Louis Cardinals, Delta will be featured on signs and scoreboards at Busch Stadium during Cardinals' home games, and will highlight its partnership with the team and fans on "Delta Day," during the game on June 23 against the Philadelphia Phillies.

"This new partnership demonstrates Delta's ongoing commitment to St. Louis as we continue to invest in the market."

"As an airline whose service in St. Louis dates to 1934, we're honored to be partnering with the St. Louis Cardinals, a team with one of the richest histories in baseball," Hank Halter, Delta's svp and CFO, said in a statement. "This new partnership demonstrates Delta's ongoing commitment to St. Louis as we continue to invest in the market."

Among its sports sponsorships, Delta's portfolio includes partnerships with Madison Square Garden and its tenants, the New York Knicks, New York Rangers and WNBA's New York Liberty; Yankee Stadium and the New York Yankees, Citi Field and the New York Mets; the Atlanta Braves, Minnesota Twins and Memphis Grizzlies.

How Delta's Deal With MSG Flies Well Beyond NYC

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