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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Aug292015

Delta Lands Hands-On Deal With Universities To Reach Future Customers

Special to NYSportsJournalism.com

August 28, 2015: Delta Air Lines, saying it would go beyond traditional stadium signage and related marketing efforts to reach college students, has signed a deal with nine universities nationwide "to embed the airline and its employees in campus and alumni events, academics and career recruiting and counseling, all in an effort to become a lifelong travel partner to future customers."

Beginning with the Fall 2015 semester, Delta will use such activations as having its employees provide hands-on assistance as 10,000 freshmen move into their dorms, create a Delta Celebration Grill at select college football tailgate parties. have a presence during Midnight Madness at the start of the 2015-16 college basketball season and partner with local alumni association chapters to participate in football watch parties.

The universities with which Delta is aligning include Duke, Florida, Indiana, Michigan, Michigan State, Notre Dame, Ohio State, Penn State and University of Wisconsin.

These are in addition to universities with which the airline has existing partnerships, including Boston College, Georgia Institute of Technology, Georgia, Minnesota, North Carolina and Syracuse.

Delta said that it gathered a "team of college seniors (to help gain) direct insight into the needs of its next generation of customers.

"College students are a savvy group of consumers," Jeff Robertson, Delta vp-product development, Sky Clubs and marketing communications, said in a statement. "By creating campus and alumni events that incorporate our people, our unmatched focus on customer service, leadership and more, we will give students and alums the opportunity to really get to know our airline."

"College students are a savvy group of consumers . . . Ultimately, we believe this will position Delta as their trusted partner over a lifetime of travel."

In addition to on-campus events and activities, Delta said it would support select students for study abroad or alternative spring break travel, "allowing students to participate in volunteer activities worldwide."

Delta also plans to be on its partner campuses "showcasing the benefits of a career with the airline while also providing valuable career path lessons to students."

The airline said it worked with media partner, LinkedIn, to gain insight on connections between the airline's existing corporate customers and the colleges and universities from which they graduated.

According to Delta, "That information helped the airline prioritize which universities to approach."

Beyond this fall, Delta said it would explore ways to continue to reach beyond athletics with "opportunities to complement academics with events such as C-level executive summits at select schools and more robust on-campus recruiting programs."

"Ultimately, we believe this will position Delta as their trusted partner over a lifetime of travel," said Robertson.

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