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• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct202009

How Delta's Deal With MSG Flies Well Beyond NYC

October 20, 2009: Delta Air Lines said it has signed a long term, multi-year deal with Madison Square Garden in New York to become the official carrier of "the world's most famous arena" and the first “signature partner” in the renovated Garden, which is scheduled for completion in 2012. Financial terms were not disclosed.

The alliance continues Delta's strategy of partnering with high-profile sports teams and venues in New York, including deals signed this year to become the official airline of both the New York Mets and New York Yankees. As part of the deal with MSG, Delta will have "significant presence" across all MSG properties, replacing Continental as the official carrier of New York Knicks, Rangers and WNBA's Liberty; as well as a "top-level partner" of MSG's extensive college basketball schedule and concert series. The New York-centric deals have been activated in conjunction with the airline's recently detailed plans to create a domestic hub at LaGuardia Airport and adding more than 30 international routes at JFK.

The Delta alliance with MSG comes at a time when airlines are trying to boost their visibility and stature amidst a decline in the number of flights being scheduled and the number of passengers now flying. The Air Transportation Association, which oversees the major domestic-based carriers, said that the number of flights and total seats being made available in the U.S. is projected during the fourth quarter of 2009 to be the lowest since the months following 9/11, when most airlines drastically cut flights.

Delta's strategy involving sports and entertainment deals extends well beyond New York. The carrier already has alliances with such pro teams as MLB's Atlanta Braves, Cincinnati Reds and Detroit Tigers and the NFL's Minnesota Vikings and Seattle Seahawks. MSG is owned by New York-based Cablevision Systems Corp., and the deal will now give Delta presence at Cablevision properties including the Chicago Theatre and Boston's Wang Theatre; and New York venues that attract both domestic and international visitors including Radio City Music Hall, The WaMu Theater at Madison Square Garden and the Beacon Theatre.

Delta takes to the streets to drive awareness about its deal with Madison Square Garden. (Photo: Delta)The deal will be activated on a multitude of platforms, including MSG TV networks, radio and Web sites, MSG arena signage and during games. Delta will also support with marketing covering its airline properties and Web site. To help unveil the partnership, Delta and MSG has initiated a promotion offering seats at Madison Square Garden venues and on Delta flights. (Details available here.) Delta and MSG had a launch party outside Madison Square Garden on Oct. 20 that included legendary New York captains as Willis Reed from the Knicks and Mark Messier from the Rangers.

Despite the partnership, Knicks, Rangers and other players themselves will not be on board Delta during road trips as most pro teams travel via charter flights arranged as part of deals made by their respective leagues, deals made by their respective owners with charter companies or, in decreasing numbers, by private jet. However, the synergy here is unique in that Delta owns Northwest, and the NBA currently has a deal under which the majority of its teams travel via Northwest charter flights during the season.

“This historic relationship was a perfect match bringing together the world’s largest airline and the world’s most famous arena," Scott O’Neil, president of MSG Sports, said in a statement. "We look forward to helping Delta establish an even greater presence in New York by becoming the official airline of our professional sports teams . . . and our iconic venues"

Among other airlines currently active in the sports sponsorship category are:

JetBlue: Marketing deals include the Los Angeles Dodgers, Los Angeles Angels of Anaheim, Boston Red Sox and Fenway Park, New York Jets, Buffalo Bills and the Boston Marathon.
American Airlines: Has aligned with the Dallas Cowboys, St. Louis Rams and New England Patriots and Gillette Stadium. The airline also has naming rights at American Airlines Center in Dallas and American Airlines Arena in Miami.
Continental: Has lost the New York Knicks and Rangers but has sports deals that still include the New York Giants, Cleveland Browns and Indians, Houston Astros and Texans, the U.S. Tennis Open and the ING New York City Marathon.
United: Current deal as official airline of the U.S. Olympic Committee includes the 2010 Winter Games in Vancouver and the 2012 Summer Games in London. It also has naming rights at United Center in Chicago.
US Airways: Has alliances with the Philadelphia Eagles, Pittsburgh Steelers, Carolina Panthers, Arizona Cardinals and Philadelphia Flyers.
AirTran: The low-far carrier based in Orlando, which is receiving national attention via official status with the Indianapolis Colts, Atlanta Falcons, Baltimore Ravens, Boston Bruins, Milwaukee Brewers, Orlando Magic and the Pro Football Hall of Fame; and such marketing spokespersons as NFL quarterbacks Donovan McNabb and Matt Ryan, teenage tennis star Melanie Oudin and IndyCar driver Danica Patrick.

 

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