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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Oct012013

Derrick Rose Blooming Again In Adidas 'Basketball Is Everything' Campaign

By Barry Janoff

October 1, 2013: Derrick Rose has not been in an NBA game since blowing out his left knee during the first round of the 2012 playoffs. Thanks to an on-going campaign from adidas, however, he has never really been out of sight.

With the 2013-14 NBA season fast approaching, Rose apparently is ready to take his game, which made him Rookie of the Year in 2008-09 and a three-time All-Star, back on the court. His return to the Chicago Bulls after surgery and months of rehab comes complete with a multi-media marketing effort from adidas, which also supports the launch of the D Rose 4 signature basketball shoe.

The campaign is anchored by a TV spot, "Basketball Is Everything," which breaks this week on ESPN, NBATV, BET, FX, Adult Swim and Comedy Central. Support includes Internet at such destinations as ESPN.com, NBA.com, BleacherReport.com, SLAMonline.com, USAToday.com and Complex.com; as well as social media including Twitter, Facebook and YouTube.

The campaign, timed to coincide with Rose's 25th birthday (Oct. 4), is scheduled to run through the NBA start of season.

The TV spot has Rose explaining that if everything was taken away from him, he would still have basketball, which, to him, is everything.

“Adidas exists because of sport, and the sport of basketball is everything to Derrick Rose,” Ryan Morlan, global basketball communications director for adidas, said in a statement. “If you took away all of the fame and notoriety of his life, he would still be left with what matters the most to him – the game. Derrick’s love and dedication to basketball drove our concept to deliver an authentic and honest portrait of him for fans across the world.”

Rose missed all but 39 games during the regular season in 2011-12, but the Bulls still ran off a 50-16 record (after going 62-20 the previous season). He returned for one playoff game as the Bulls lost in the first round of the playoffs. The Bulls were 45-37 last season, losing in the Eastern Conference semi-final round.

In “Basketball is Everything,” we see Rose training for the upcoming season juxtaposed with scenes that portray his life: Standing outside of his home; at his birthday party with family and friends that include hip-hop artists Common, 2 Chainz and Dom Kennedy; at a music video shoot with rapper Big Sean; and in a high-end jewelry store with his brother.

Throughout, Rose is sharing his thoughts via voiceover. "Let me tell you something. If you took away the money, if you took away the fame, the spotlight.If you took away the lifestyle and all the things that come with it. If you took away all the flash. What would you have left? Everything." (See the full spot here.)

The campaign follows the conclusion of the "D Rose Tour" this past summer, which covered ten countries and 13 cities across Europe and Asia. It culminated with an exclusive event, “All in for Chicago,” on Sept. 22, where Rose hosted 5,000 local kids from youth groups and community organizations in Chicago's United Center, which featured a performance by Big Sean.

The D Rose 4 launches at adidas.com, Foot Locker and Eastbay on Oct.10 (MSRP $140) in three colorways; five other editions will launch through the end of the year. In addition to the shoe, the new signature collection includes fleece sweatshirts and pants, Ts, shorts, hats and socks to hook up with each colorway of the shoe.

Adidas Ups Alliance With D-Rose

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