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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct012013

Derrick Rose Blooming Again In Adidas 'Basketball Is Everything' Campaign

By Barry Janoff

October 1, 2013: Derrick Rose has not been in an NBA game since blowing out his left knee during the first round of the 2012 playoffs. Thanks to an on-going campaign from adidas, however, he has never really been out of sight.

With the 2013-14 NBA season fast approaching, Rose apparently is ready to take his game, which made him Rookie of the Year in 2008-09 and a three-time All-Star, back on the court. His return to the Chicago Bulls after surgery and months of rehab comes complete with a multi-media marketing effort from adidas, which also supports the launch of the D Rose 4 signature basketball shoe.

The campaign is anchored by a TV spot, "Basketball Is Everything," which breaks this week on ESPN, NBATV, BET, FX, Adult Swim and Comedy Central. Support includes Internet at such destinations as ESPN.com, NBA.com, BleacherReport.com, SLAMonline.com, USAToday.com and Complex.com; as well as social media including Twitter, Facebook and YouTube.

The campaign, timed to coincide with Rose's 25th birthday (Oct. 4), is scheduled to run through the NBA start of season.

The TV spot has Rose explaining that if everything was taken away from him, he would still have basketball, which, to him, is everything.

“Adidas exists because of sport, and the sport of basketball is everything to Derrick Rose,” Ryan Morlan, global basketball communications director for adidas, said in a statement. “If you took away all of the fame and notoriety of his life, he would still be left with what matters the most to him – the game. Derrick’s love and dedication to basketball drove our concept to deliver an authentic and honest portrait of him for fans across the world.”

Rose missed all but 39 games during the regular season in 2011-12, but the Bulls still ran off a 50-16 record (after going 62-20 the previous season). He returned for one playoff game as the Bulls lost in the first round of the playoffs. The Bulls were 45-37 last season, losing in the Eastern Conference semi-final round.

In “Basketball is Everything,” we see Rose training for the upcoming season juxtaposed with scenes that portray his life: Standing outside of his home; at his birthday party with family and friends that include hip-hop artists Common, 2 Chainz and Dom Kennedy; at a music video shoot with rapper Big Sean; and in a high-end jewelry store with his brother.

Throughout, Rose is sharing his thoughts via voiceover. "Let me tell you something. If you took away the money, if you took away the fame, the spotlight.If you took away the lifestyle and all the things that come with it. If you took away all the flash. What would you have left? Everything." (See the full spot here.)

The campaign follows the conclusion of the "D Rose Tour" this past summer, which covered ten countries and 13 cities across Europe and Asia. It culminated with an exclusive event, “All in for Chicago,” on Sept. 22, where Rose hosted 5,000 local kids from youth groups and community organizations in Chicago's United Center, which featured a performance by Big Sean.

The D Rose 4 launches at adidas.com, Foot Locker and Eastbay on Oct.10 (MSRP $140) in three colorways; five other editions will launch through the end of the year. In addition to the shoe, the new signature collection includes fleece sweatshirts and pants, Ts, shorts, hats and socks to hook up with each colorway of the shoe.

Adidas Ups Alliance With D-Rose

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