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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep082017

Wannabe Designers Seek Shoe Business Fame With adidas, James Harden

By Barry Janoff

September 7, 2017: NBA all-star point guard James Harden wants a new pair of shoes, and adidas and YouTube Red are happy to make that a reality.

And speaking of reality: Harden will get those shoes thanks to Lace Up: The Ultimate Sneaker Challenge, described as the "first unscripted competition series where aspiring footwear designers from around the world battle it out to determine who can design, develop and produce the next great sneaker."

The eight-episode show is scheduled to debut on YouTube Red on Sept. 13,

As with other "unscripted" reality shows, Lace Up: The Ultimate Sneaker Challenge sees competitors seeking to design the next great pair of kicks as they face a series of challenges.

The ultimate prize: Design for Harden, who plays for Houston Rockets (and is an adidas spokesman) a limited-edition sneaker and get a footwear design job at adidas.

The series, which "emphasizes a mix of footwear design and professional skills," features 12 competitors operating in four teams. One team will make it to the top, with adidas manufacturing an exclusive limited run of the winning design scheduled to become available in November.

The concept comes with strong creative genes.

Lace Up: The Ultimate Sneaker Challenge is executive produced by Ken Mok, founder and president of 10X10 Entertainment  (America’s Next Top Model); and sneaker designer D’Wayne Edwards, founder of the Pensole Footwear Design Academy. 

The series is produced by global sports marketing agency Lagardère Sports, Pensole and Hollywoodlaundromat.com.

The host is Adande "sWooZie" Thorne, whose YouTube channel has nearly 5 million subscribers and has received 700 million-plus views.

Guests will include actors Anthony Anderson and Jamie Chung, musicians Fetty Wap and Macklemore, NBA stars Harden and Damian Lillard (also an adidas spokesperson), model Ashley Graham, author and restaurateur Eddie Huang and tennis legend (and sneaker innovator and adidas spokesman) Stan Smith.

The series will culminate with "What Happens in Vegas: Go To Market Finale," during which the winning team and D’Wayne Edwards will present Harden with his original basketball sneakers in Las Vegas.

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