Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jan292015

Even With Challenges, Issues, NFL Still Generates Big Business, Social Impact

By Barry Janoff

January 29, 2015: Despite having to face such serious issues as domestic violence, child abuse and the short- and long-term impact of concussions among its players, the NFL continues to generate tremendous revenue for itself and its partners.

The power of the NFL holds true not just among sports fans but also for companies officially aligned with the league as well as those businesses seeking to benefit from the NFL's impact among media and consumers, especially when it comes to the Super Bowl and its more than 100 million viewers.

Last year, eight companies spent more than a combined $640 million on ads during the 2014 NFL season, topped by Verizon at $128 million.

Second on the list was Ford ($81.8 million), followed by Southwest Airlines ($80 million), Toyota ($78 million) Geico ($77 million), Nissan ($76.8 million), Bud Light $(61.6 million) and Subway ($61.2 million), according to iSpot.tv, which tracks in real time "paid TV media and related earned digital activity across social, search and video."

The commercial that ran during the NFL season that had the most impact, however, did not feature an NFL player but instead stared the NBA's LeBron James, whose Beats by Dre "Re-Established 2014," chronicled his return to the Cleveland Cavaliers and his Akron home town. It generated more than 10 million views on YouTube after just its first four airings in October, according to iSpot.tv. (The spot has since topped 13 million views on YouTube.)

Second was Samsung Mobile's "Then And Now" spot to support the launch of its Galaxy Note 4. The commercial ran 17 times during its first two air-dates in September, according to iSpot.tv, and generated more than 9.8 million views on YouTube. (It since has gone past 22.2 million views.)

Beats by Dre also had the third most impactful spot to run during the NFL season, "Solo Selfie," which included a bevy of celebrities and had nearly 6.8 million YouTube views after just two airings when it broke in late November, according to iSpot.tv. (It is now reaching the 16.7 million mark.)

Fourth was the official Destiny live action trailer, "Become Legend," from Activision, which garnered more than 5.3 million views on YouTube with just five airings in two days that coincided with the NFL's opening weekend. (The ad has since gone past 11.6 million views.)

By industry, automakers were No. 1 during the 2014 NFL season, spending more than $812.1 million to run 2,004 TV ads on national broadcasts.

Companies in the wireless category ran 732 ads, spending $282 million; the fast food category also aired 732 ads but spent $187.5 million, according to iSpot.tv.

Companies in the auto/general category spent the third most, $213.3 million on 589 ads.

The Top Ten categories by spend during the 2014 NFL season also included beer (539 ads, $181.8 million spend), movies (512 ads, $177.2 million spend), computers-tablets-printers (311 ads, $151.7 million spend), TV networks (465 ads, $142.3 spend), banks-credit cards (360 ads, $141.9 million spend) and mobile devices (285 ads, $128.5 million spend).

Among the NFL's media partners (excluding ESPN, for which figures were not provided), CBS was on top with 39.4% of estimated national TV ad revenues from NFL games. The network, in its first season of broadcasting eight weeks of Thursday Night Football, ran 3,134 commercial airings, generating an estimated $1.62 billion in revenues from those ads alone.  

Fox generated an estimated $1.09 billion, 26.5% of the ad spend, and accounted for 2,653 national airings.

"Of the 95,660 national TV ads that ran in 2014, the 110 spots aired during Super Bowl XLVIII accounted for 9.4% of all digital activity for the year."

NBC, which had 20% of the market with Sunday Night Football, generated $847.5 million in revenues on 1,639 commercial  airings. However, 25% of all digital activity for TV ads from NFL games were generated during NBC  broadcasts, according to iSpot.tv.

The NFL's presence is, of course, also having a growing impact on social media.

Of the 95,660 national TV ads that ran in 2014, the 110 spots aired during Super Bowl XLVIII  (0.11% of all TV ads in 2014) accounted for 9.4% of all digital activity for the year, including Twitter, Facebook, YouTube, iSpot.tv and all major search engines.

In addition, of the 128.9 million social actions (shares, likes, tweet, votes, comments) across Twitter, Facebook and YouTube explicitly linked to the airing of TV ads, 14.1 million (11%) were for ads that ran Feb. 2, 2014 on Fox during Super Bowl XLVIII, according to iSpot.tv.

And more good news for companies paying upward of $4.5 million for a 30-second spot on NBC during Super Bowl XLIX: Of the 4.7 billion earned video views for TV ads on YouTube and iSpot.tv tracked in 2014, 363.2 million — 7.72% — were Super Bowl XLVIII advertisers, per iSpot.tv.

Harris Poll: NFL Continues Runs As Top Sports In America

Back to Super Bowl 49

Back to Home Page