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NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

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ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan292015

Even With Challenges, Issues, NFL Still Generates Big Business, Social Impact

By Barry Janoff

January 29, 2015: Despite having to face such serious issues as domestic violence, child abuse and the short- and long-term impact of concussions among its players, the NFL continues to generate tremendous revenue for itself and its partners.

The power of the NFL holds true not just among sports fans but also for companies officially aligned with the league as well as those businesses seeking to benefit from the NFL's impact among media and consumers, especially when it comes to the Super Bowl and its more than 100 million viewers.

Last year, eight companies spent more than a combined $640 million on ads during the 2014 NFL season, topped by Verizon at $128 million.

Second on the list was Ford ($81.8 million), followed by Southwest Airlines ($80 million), Toyota ($78 million) Geico ($77 million), Nissan ($76.8 million), Bud Light $(61.6 million) and Subway ($61.2 million), according to iSpot.tv, which tracks in real time "paid TV media and related earned digital activity across social, search and video."

The commercial that ran during the NFL season that had the most impact, however, did not feature an NFL player but instead stared the NBA's LeBron James, whose Beats by Dre "Re-Established 2014," chronicled his return to the Cleveland Cavaliers and his Akron home town. It generated more than 10 million views on YouTube after just its first four airings in October, according to iSpot.tv. (The spot has since topped 13 million views on YouTube.)

Second was Samsung Mobile's "Then And Now" spot to support the launch of its Galaxy Note 4. The commercial ran 17 times during its first two air-dates in September, according to iSpot.tv, and generated more than 9.8 million views on YouTube. (It since has gone past 22.2 million views.)

Beats by Dre also had the third most impactful spot to run during the NFL season, "Solo Selfie," which included a bevy of celebrities and had nearly 6.8 million YouTube views after just two airings when it broke in late November, according to iSpot.tv. (It is now reaching the 16.7 million mark.)

Fourth was the official Destiny live action trailer, "Become Legend," from Activision, which garnered more than 5.3 million views on YouTube with just five airings in two days that coincided with the NFL's opening weekend. (The ad has since gone past 11.6 million views.)

By industry, automakers were No. 1 during the 2014 NFL season, spending more than $812.1 million to run 2,004 TV ads on national broadcasts.

Companies in the wireless category ran 732 ads, spending $282 million; the fast food category also aired 732 ads but spent $187.5 million, according to iSpot.tv.

Companies in the auto/general category spent the third most, $213.3 million on 589 ads.

The Top Ten categories by spend during the 2014 NFL season also included beer (539 ads, $181.8 million spend), movies (512 ads, $177.2 million spend), computers-tablets-printers (311 ads, $151.7 million spend), TV networks (465 ads, $142.3 spend), banks-credit cards (360 ads, $141.9 million spend) and mobile devices (285 ads, $128.5 million spend).

Among the NFL's media partners (excluding ESPN, for which figures were not provided), CBS was on top with 39.4% of estimated national TV ad revenues from NFL games. The network, in its first season of broadcasting eight weeks of Thursday Night Football, ran 3,134 commercial airings, generating an estimated $1.62 billion in revenues from those ads alone.  

Fox generated an estimated $1.09 billion, 26.5% of the ad spend, and accounted for 2,653 national airings.

"Of the 95,660 national TV ads that ran in 2014, the 110 spots aired during Super Bowl XLVIII accounted for 9.4% of all digital activity for the year."

NBC, which had 20% of the market with Sunday Night Football, generated $847.5 million in revenues on 1,639 commercial  airings. However, 25% of all digital activity for TV ads from NFL games were generated during NBC  broadcasts, according to iSpot.tv.

The NFL's presence is, of course, also having a growing impact on social media.

Of the 95,660 national TV ads that ran in 2014, the 110 spots aired during Super Bowl XLVIII  (0.11% of all TV ads in 2014) accounted for 9.4% of all digital activity for the year, including Twitter, Facebook, YouTube, iSpot.tv and all major search engines.

In addition, of the 128.9 million social actions (shares, likes, tweet, votes, comments) across Twitter, Facebook and YouTube explicitly linked to the airing of TV ads, 14.1 million (11%) were for ads that ran Feb. 2, 2014 on Fox during Super Bowl XLVIII, according to iSpot.tv.

And more good news for companies paying upward of $4.5 million for a 30-second spot on NBC during Super Bowl XLIX: Of the 4.7 billion earned video views for TV ads on YouTube and iSpot.tv tracked in 2014, 363.2 million — 7.72% — were Super Bowl XLVIII advertisers, per iSpot.tv.

Harris Poll: NFL Continues Runs As Top Sports In America

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