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NEWS REAL

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct152018

Mtn. Dew Heats Up NBA Activation With Ice, Marketing, WNBA ROY A'ja Wilson

By Barry Janoff

October 15, 2018: Mountain Dew is upping the ante on several fronts to support its status as an official NBA partner, signing a bevy of young stars, enhancing activation and adding the first woman hoops player to its endorsement roster —  WNBA Rookie of the Year A'ja Wilson of the Las Vegas Aces.

The PepsiCo brand, which already has deals with such NBA players as Russell Wilson and Joel Embiid, is adding to the mix Clint Capela of the Houston Rockets and top NBA Draft picks including Marvin Bagley III, Collin Sexton, Jaren Jackson Jr., Kevin Knox and Josh Hart.

They and Wilson will appear in multi-platform marketing to support Mtn. Dew Ice as the new lead soft drink of the NBA, with activation also behind limited-edition Ice Cherry.

"I'm really excited to team up with Mtn. Dew Ice as the first-ever WNBA player to join the Dew roster of athletes," Wilson said via the brand.

"Dew is a brand that I love because of its dedication to bringing fans closer to the game and the lifestyle — and because they know how to have fun."

Mtn. Dew said the effort would include national and local marketing initiatives, digital, social media (#DewxNBA), POP and in-arena, all anchored by new TV spot featuring a “superstar from the Dew roster that will premiere in the coming weeks.”

During Opening Week Tip-Off presented by Kia, Mtn. Dew said it would have pre-game presence outside such venues as  Oracle Arena, home of the two-time defending NBA champion Golden State Warriors; and Madison Square Garden in New York, home of the Knicks.

Pre-game celebrations for consumers and NBA fans will include what Mtn. Dew called “Closer than Courtside”  activation with access to players and hoops lifestyle, as well as Mtn. Dew Ice product sampling.

"This year, Dew has made some incredible additions to an already awesome roster of basketball stars – and we're especially stoked to welcome our first WNBA player to the family," Erin Chin, senior director, marketing for Mountain Dew, said via the brand.

"What we love the most about Dew athletes is that they are at the top of their games on the court, but they're also pushing boundaries and making waves off the court."

Mtn. Dew ice NBA and WNBA Roster

• Marvin Bagley III Sacramento Kings
• Bradley Beal Washington Wizards
• Clint Capela Houston Rockets
• Joel Embiid Philadelphia 76ers
• Josh Hart Los Angeles Lakers
• Jaren Jackson Jr. Memphis Grizzlies
• Kevin Knox New York Knicks
• Collin Sexton Cleveland Cavaliers
• Dennis Smith Jr.  Dallas Mavericks
• Myles Turner Indiana Pacers
• Russell Westbrook Oklahoma City Thunder
• A'ja Wilson WNBA Las Vegas Aces

Tissot Signs Timely NBA Deals With Klay Thompson, Trae Young

Express Fashions Campaign For NBA 2018-19

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