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• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
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20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct262017

Meet Dewey Ryder, The 'Handsome' New Dale Earnhardt Jr. In Mountain Dew Ads

By Barry Janoff

October 26, 2017: Dale Earnhardt Jr. has been driving competitively since 1969, has been with Hendrick Motorsports since 2008 and has also been a spokesman for Mountain Dew since 2008, appearing in numerous light-hearted and humorous campaigns.

Earnhardt Jr. this past April said that except for some races in 2018 not associated with the Monster Energy Nascar Cup Series, he would be retiring following the 2017 Nascar season.

Though he did not mention retiring from Mountain Dew marketing efforts, the PepsiCo brand has, apparently, taken his retirement way too literally.

Mountain Dew today unveiled the spokesman who would be “replacing” Earnhardt Jr. in its marketing efforts: Dewey Ryder.

“What's up, racing fans. I'm Dewey Ryder,” said Dewey Ryder in a statement. “Here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.'s green fire suit when he retires at the end of the season . . . the handsome new face of Mountain Dew.”

The news caught Earnhardt Jr. by surprise.

“Junior, what’s up?” Dewey (played by actor Danny McBride) says to Earnhardt Jr. in the intro spot for the campaign — scheduled to break on NBCSN Oct. 29, during the First Data 500 in Martinsville Speedway — when he shows up at the Hendrick Motorsports garage with a camera crew.

“Do I know you?” asks Earnhardt Jr.

“I know this is super bittersweet for you, the passing of the (Mountain Dew) torch,” says Dewey.

A confused Earnhardt Jr. just stares at Dewey.

“Oh, nobody told you?” says Dewey. “This is awkward. I’m the new you. I'll be picking up right where you left off. Driving fast cars in circles. Endorsementing. Basically, the same stuff that you do.”

Dewey then proceeds to show off his knowledge of race cars. “Where’s the trunk? Where do you keep your luggage? How fast can you get this — 60 MPH? Where’s the keys?”

“This is weird,” says Earnhardt Jr. as he watches Dewey drink a Dew. (See the full spot here.)

Earnhardt Jr. is getting “booted” despite his loyalty to the brand.

“I want to honor my commitment to Rick (Hendrick), to my sponsors, to my team and to the fans,” Earnhardt Jr. said during his retirement speech.

"Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out," Chauncey Hamlett, senior director-marketing for Mountain Dew, said without remorse in an actual statement.

"We'll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we've never seen before, from the way he holds a bottle of Dew to his bold, fun and boundary-pushing style,” said Hamlett.

“There you have it,” Dewey said in his statement “To recap, Dale Jr. is retiring and I'm the new model — the upgrade — if you will. Stay tuned. Down the road there will be more Dewey for many moons to come.”

In addition to TV, support includes digital, POP and social media on Facebook, Twitter, Instagram and Snapchat via @MountainDew, hash tag #DeweyRyder.

Lead agency is BBDO.

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