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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct262017

Meet Dewey Ryder, The 'Handsome' New Dale Earnhardt Jr. In Mountain Dew Ads

By Barry Janoff

October 26, 2017: Dale Earnhardt Jr. has been driving competitively since 1969, has been with Hendrick Motorsports since 2008 and has also been a spokesman for Mountain Dew since 2008, appearing in numerous light-hearted and humorous campaigns.

Earnhardt Jr. this past April said that except for some races in 2018 not associated with the Monster Energy Nascar Cup Series, he would be retiring following the 2017 Nascar season.

Though he did not mention retiring from Mountain Dew marketing efforts, the PepsiCo brand has, apparently, taken his retirement way too literally.

Mountain Dew today unveiled the spokesman who would be “replacing” Earnhardt Jr. in its marketing efforts: Dewey Ryder.

“What's up, racing fans. I'm Dewey Ryder,” said Dewey Ryder in a statement. “Here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.'s green fire suit when he retires at the end of the season . . . the handsome new face of Mountain Dew.”

The news caught Earnhardt Jr. by surprise.

“Junior, what’s up?” Dewey (played by actor Danny McBride) says to Earnhardt Jr. in the intro spot for the campaign — scheduled to break on NBCSN Oct. 29, during the First Data 500 in Martinsville Speedway — when he shows up at the Hendrick Motorsports garage with a camera crew.

“Do I know you?” asks Earnhardt Jr.

“I know this is super bittersweet for you, the passing of the (Mountain Dew) torch,” says Dewey.

A confused Earnhardt Jr. just stares at Dewey.

“Oh, nobody told you?” says Dewey. “This is awkward. I’m the new you. I'll be picking up right where you left off. Driving fast cars in circles. Endorsementing. Basically, the same stuff that you do.”

Dewey then proceeds to show off his knowledge of race cars. “Where’s the trunk? Where do you keep your luggage? How fast can you get this — 60 MPH? Where’s the keys?”

“This is weird,” says Earnhardt Jr. as he watches Dewey drink a Dew. (See the full spot here.)

Earnhardt Jr. is getting “booted” despite his loyalty to the brand.

“I want to honor my commitment to Rick (Hendrick), to my sponsors, to my team and to the fans,” Earnhardt Jr. said during his retirement speech.

"Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out," Chauncey Hamlett, senior director-marketing for Mountain Dew, said without remorse in an actual statement.

"We'll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we've never seen before, from the way he holds a bottle of Dew to his bold, fun and boundary-pushing style,” said Hamlett.

“There you have it,” Dewey said in his statement “To recap, Dale Jr. is retiring and I'm the new model — the upgrade — if you will. Stay tuned. Down the road there will be more Dewey for many moons to come.”

In addition to TV, support includes digital, POP and social media on Facebook, Twitter, Instagram and Snapchat via @MountainDew, hash tag #DeweyRyder.

Lead agency is BBDO.

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