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• Shareef Abdur-Rahim, NBA vp-basketball operations and a former NBA All-Star, has been named President of the NBA G League. Abdur-Rahim will replace Malcolm Turner, who will step down Jan. 11, 2019, to become the AD for Vanderbilt University.

• The Golden State Warriors have been named the Sportsperson of the Year by Sports Illustrated.

• MLB Network will mark its 10th anniversary Jan. 1, 2019 at 6 PM ET – “exactly 10 years to the minute when MLB Network came on the air” – with “MLB Network: 10 Years and Counting.” It will follow that with a re-airing of Don Larsen’s perfect Game Five from the 1956 World Series.

• MiLB has expanded its deal with Allegiant Airline to launch Allegiant World MasterCard, which includes points for every purchase, no blackout dates for travel, rewards specific to cardholder's favorite MiLB teams and local communities.

• The Big East has signed a deal to keep its men’s basketball conference tournament in New York’s Madison Square Garden through 2028, extending a contract that was scheduled to run through 2026 but with an opt-out clause for  2022. Financial terms were not shared.

• With one week left in NFL Pro Bowl 2019 voting the leaders are:

Drew Brees (950,818), Patrick Mahomes (884,888), Todd Gurley (747,516), Saquon Barkley (718,108), James Conner (664,897), Jared Goff ( 658,150), Antonio Brown (630,392), Alvin Kamara (582,550), Tyreek Hill (560,994) and Travis Kielce (551,249).

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items:  

• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
    •    Babe Ruth 1934 Tour of Japan presentational pass
    •    Babe Ruth personal photographic albums including autographed exemplars
    •    Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:

    •    Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
    •    Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
    •    Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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State Farm: 'Bikes Boats' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct262017

Meet Dewey Ryder, The 'Handsome' New Dale Earnhardt Jr. In Mountain Dew Ads

By Barry Janoff

October 26, 2017: Dale Earnhardt Jr. has been driving competitively since 1969, has been with Hendrick Motorsports since 2008 and has also been a spokesman for Mountain Dew since 2008, appearing in numerous light-hearted and humorous campaigns.

Earnhardt Jr. this past April said that except for some races in 2018 not associated with the Monster Energy Nascar Cup Series, he would be retiring following the 2017 Nascar season.

Though he did not mention retiring from Mountain Dew marketing efforts, the PepsiCo brand has, apparently, taken his retirement way too literally.

Mountain Dew today unveiled the spokesman who would be “replacing” Earnhardt Jr. in its marketing efforts: Dewey Ryder.

“What's up, racing fans. I'm Dewey Ryder,” said Dewey Ryder in a statement. “Here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.'s green fire suit when he retires at the end of the season . . . the handsome new face of Mountain Dew.”

The news caught Earnhardt Jr. by surprise.

“Junior, what’s up?” Dewey (played by actor Danny McBride) says to Earnhardt Jr. in the intro spot for the campaign — scheduled to break on NBCSN Oct. 29, during the First Data 500 in Martinsville Speedway — when he shows up at the Hendrick Motorsports garage with a camera crew.

“Do I know you?” asks Earnhardt Jr.

“I know this is super bittersweet for you, the passing of the (Mountain Dew) torch,” says Dewey.

A confused Earnhardt Jr. just stares at Dewey.

“Oh, nobody told you?” says Dewey. “This is awkward. I’m the new you. I'll be picking up right where you left off. Driving fast cars in circles. Endorsementing. Basically, the same stuff that you do.”

Dewey then proceeds to show off his knowledge of race cars. “Where’s the trunk? Where do you keep your luggage? How fast can you get this — 60 MPH? Where’s the keys?”

“This is weird,” says Earnhardt Jr. as he watches Dewey drink a Dew. (See the full spot here.)

Earnhardt Jr. is getting “booted” despite his loyalty to the brand.

“I want to honor my commitment to Rick (Hendrick), to my sponsors, to my team and to the fans,” Earnhardt Jr. said during his retirement speech.

"Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out," Chauncey Hamlett, senior director-marketing for Mountain Dew, said without remorse in an actual statement.

"We'll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we've never seen before, from the way he holds a bottle of Dew to his bold, fun and boundary-pushing style,” said Hamlett.

“There you have it,” Dewey said in his statement “To recap, Dale Jr. is retiring and I'm the new model — the upgrade — if you will. Stay tuned. Down the road there will be more Dewey for many moons to come.”

In addition to TV, support includes digital, POP and social media on Facebook, Twitter, Instagram and Snapchat via @MountainDew, hash tag #DeweyRyder.

Lead agency is BBDO.

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