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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov212016

DraftKings, FanDuel Play Merger Game To ‘Create Stronger, More Sustainable’ Future

By Barry Janoff

November 18, 2016: Following months of speculation and more than a year of legal, financial, logistical and marketing challenges, FanDuel and DraftKings, the most active players in the daily fantasy sports category, said they would merge their operations to "allow for further growth and innovation in the fantasy sports industry at large."

By combining and streamlining resources, FanDuel and DraftKings "can work more efficiently and economically with state government officials to develop a standard regulatory framework for the industry. This will not only enhance the long-term growth prospects and improve sustainability for the combined company, but also make it easier for other players to enter and thrive in the market."

Fantasy sports participation in North America has reached 57.4-million players according to the Fantasy Sports Trade Assn.

FanDuel and DraftKings have about 5.5 million registered users combined, according to industry analysts, who said that an unknown number of people are registered at both.

The two firms spent a combined $500 million on advertising in 2015 — including almost $120 million in September to coincide with the start of the NFL season — according to industry analysts.

But ad spend was dramatically curtailed — including a drop of some 90% alone in September 2016 to coincide with the start of the NFL season, according to industry analysts —  to focus on such potentially career-ending issues as government regulation, claims of misleading advertising and misappropriation of inside information, as well as legal battles regarding whether or not DFS was gambling.

Several state Attorneys General required that both companies cease operations within their respective states over the past two years, including New York, which filed a lawsuit against both firms that forced them to stop offering paid daily fantasy sports contests within the state from late March until a settlement was reached in late October.

Both companies late last year said that employees would be permanently prohibited from participation in any public daily fantasy games for money,” including their respective companies. That followed the disclosure that an employee from DraftKings had won $350,000 playing DFS on FanDuel, which led to both legal and public outcry.

The merger faces Federal regulations and approval, which if granted would allow the deal to be finalized in early 2017.

At that point, DraftKings CEO Jason Robins would become CEO of the new company and FanDuel CEO Nigel Eccles would become chairman. Other operational and organizational details would be "finalized and announced at closing," they said.

Until that point, FanDuel and DraftKings would remain "separate and operational through the 2017 NFL season while the deal is finalized (and) will continue to operate under their respective brand names for the foreseeable future."

"Our consumers are at the core of everything we do and we have always been passionate about providing the best possible experiences for them."

"(We) are merging to create a stronger entity that can focus on growing the fantasy sports market by developing new products and features, delivering enhanced user experiences and creating an overall stronger fantasy sports community, all aimed at creating a more diverse, exciting and appealing experience for fantasy sports players and sports fans generally," both sides said in a statement posted to their respective Web sites. 

Both FanDuel and DraftKings said the move is not expected to have "any impact on our existing partnerships."

New York-based FanDuel, founded in 2009, has official alliances that include the NBA, 16 NBA teams and 15 NFL teams.

Its investors include investors including Google Capital, Time Warner/Turner Sports, Shamrock Capital, NBC Sports Ventures and Comcast Ventures.

DraftKings, founded in Boston in 2012, has official deals that include MLB, NHL, Nascar, MLS and UFC. ESPN signed a deal with DraftKings in June 2015, but the official alliance was reconstructed this past February.

In August, FanDuel unveiled several changes, including a user Bill of Rights and Governance page, "so every player is aware of their rights and understands exactly what to expect when playing FanDuel contests"; a new logo, redesigned Web site and a marketing campaign ("Sports Rich") that "focuses on all the enriching emotional experiences associated with sports."

"The past year has been tumultuous for this industry but FanDuel has emerged stronger than ever and we are ready to lead the industry forward," Eccles said at the time. "The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience. We are confident it will showcase what we have to offer to all sports fans." 

Of the merger, FanDuel and DraftKings said, "Once integrated after closing, we envision this merger will create a stronger, more sustainable entity that can focus on growth, product development, delivering enhanced user experiences and creating an overall stronger fantasy sports community."

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