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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Aug082017

DHL Takes Lead Position In Premiere DR1 Drone Racing Championship Series

Special to NYSportsJournalism.com

August 8, 2017: Global logistics provider DHL, already a player on the drone racing landscape, is taking a larger role by signing a deal to become the premiere title sponsor for a new racing competition: DR1 presents the DHL Champions Series, Fueled by Mountain Dew.

The racing championship is organized by DR1 Racing, the drone racing organization that unites top pilots and racing teams to compete at locations and on courses worldwide.

DR1 presents the DHL Champions Series, Fueled by Mountain Dew races will be broadcast and streamed online globally this October and November by Eurosport, Fox Sports Asia and Twitch.TV, "potentially reaching more than 300 million homes."

DHL has already been involved with DR1, including events utilizing its headquarters, the Post Tower in Bonn, Germany.

Financial terms were not shared.

The news came with multi-media marketing, including a DR1 presents the DHL Champions Series, Fueled by Mountain Dew intro spot on Internet and social media.

"This new racing series is an exciting opportunity for DHL to showcase our passion for drone racing and illustrate our extensive history in developing innovative and sustainable approaches towards future logistics solutions," Ken Allen, CEO for DHL Express, said in a statement.

"Similar to Formula E, drone racing represents an exciting new e-racing series, which is why DHL took the opportunity to engage as the logistics partner and title sponsor for DR1’s premier league racing series."

Joining DHL and Mountain Dew as sponsors of the Champions Series are Air Hogs, makers of the official DR1 Micro Race Drone and FPV Race Drone; and the U.S. Army, which is sponsoring DR1’s Twitch Channel program, DR1 Drone Tech, which airs before each race.

The Race 1 course is scheduled for the Trona Pinnacles, Race 2 Mojave Boneyard, Race 3 DHL Tower, Race 4 Spike Island, Race 5 Bunowen Castle and the Championship Race Isle of Man.

According to DR1 CEO and founder Brad Foxhoven, "We are thrilled to have DHL join the DR1 organization as the title sponsor for the DHL Champions Series Fueled by Mountain Dew.

"Along with Mountain Dew, (which) has been with us since our first race last year, we have established a racing series that combines epic outdoor racing, elite pilots and racing teams, and a racing format that creates excitement and engagement for the pilots, viewers and spectators," said Foxhoven.

Separately, the Drone Racing League has also been driving interest and attracting sponsors, including Allianz, Disney XD, Bud Light, Swatch, the U.S. Air Force and media partners ESPN and Sky Sports.

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