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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug082017

DHL Takes Lead Position In Premiere DR1 Drone Racing Championship Series

Special to NYSportsJournalism.com

August 8, 2017: Global logistics provider DHL, already a player on the drone racing landscape, is taking a larger role by signing a deal to become the premiere title sponsor for a new racing competition: DR1 presents the DHL Champions Series, Fueled by Mountain Dew.

The racing championship is organized by DR1 Racing, the drone racing organization that unites top pilots and racing teams to compete at locations and on courses worldwide.

DR1 presents the DHL Champions Series, Fueled by Mountain Dew races will be broadcast and streamed online globally this October and November by Eurosport, Fox Sports Asia and Twitch.TV, "potentially reaching more than 300 million homes."

DHL has already been involved with DR1, including events utilizing its headquarters, the Post Tower in Bonn, Germany.

Financial terms were not shared.

The news came with multi-media marketing, including a DR1 presents the DHL Champions Series, Fueled by Mountain Dew intro spot on Internet and social media.

"This new racing series is an exciting opportunity for DHL to showcase our passion for drone racing and illustrate our extensive history in developing innovative and sustainable approaches towards future logistics solutions," Ken Allen, CEO for DHL Express, said in a statement.

"Similar to Formula E, drone racing represents an exciting new e-racing series, which is why DHL took the opportunity to engage as the logistics partner and title sponsor for DR1’s premier league racing series."

Joining DHL and Mountain Dew as sponsors of the Champions Series are Air Hogs, makers of the official DR1 Micro Race Drone and FPV Race Drone; and the U.S. Army, which is sponsoring DR1’s Twitch Channel program, DR1 Drone Tech, which airs before each race.

The Race 1 course is scheduled for the Trona Pinnacles, Race 2 Mojave Boneyard, Race 3 DHL Tower, Race 4 Spike Island, Race 5 Bunowen Castle and the Championship Race Isle of Man.

According to DR1 CEO and founder Brad Foxhoven, "We are thrilled to have DHL join the DR1 organization as the title sponsor for the DHL Champions Series Fueled by Mountain Dew.

"Along with Mountain Dew, (which) has been with us since our first race last year, we have established a racing series that combines epic outdoor racing, elite pilots and racing teams, and a racing format that creates excitement and engagement for the pilots, viewers and spectators," said Foxhoven.

Separately, the Drone Racing League has also been driving interest and attracting sponsors, including Allianz, Disney XD, Bud Light, Swatch, the U.S. Air Force and media partners ESPN and Sky Sports.

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