Wednesday
May062009

Eric Dickerson To 'Run' Marketing Efforts For Baronoff Vodka

May 6, 2009: Hall of Fame running back Eric Dickerson has signed a deal to do marketing and endorsements for Baronoff Vodka, a brand from O.C. Beverages in Santa Ana, Calif. The company also said that Dickerson, who rushed for 13,259 yards in 12 seasons and was inducted into the Hall of Fame in 1998, would aid Baronoff's efforts to "obtain endorsements from other various Sports Hall of Fame players from football, basketball and baseball." Financial terms were not disclosed. O.C. Beverages recently signed Copia Creative, also from Santa Ana, Calif., as its strategic creative and branding agency. “Obtaining sports celebrities such as Eric Dickerson to be our spokesperson can do more to bring awareness for our product than a simple advertising program," Phillip Restifo, president of the distribution division for O.C. Beverages, said in a statement. "Our Baronoff Vodka is one of the best, if not the best vodka values on the market." O.C. Beverages manufacturers, bottles and distributes water, flavored and enhanced waters, teas and spirits for private label. O.C. Beverages acquired the assets of Anglo-American Spirits this past September. Back to Home Page