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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec042014

DirecTV Bringing Snoop Dogg, Imagine Dragons, Partners To Super Bowl XLIX Party

By Barry Janoff

December 4, 2014: While NFL teams are vying for playoff positions and a drive to Super Bowl XLIX on the field, marketing partners are making moves to build the best Super Bowl events and parties off the field in and around Phoenix and Glendale, the site of the game in the University of Phoenix Stadium.

DirecTV, which recently extended and expanded its deal with the NFL for exclusive rights to carry NFL Sunday Ticket, has unveiled plans for what it called an "unprecedented" three-day Super Fan Festival in conjunction with Super Bowl XLIX.

Among the headliners will be the Zac Brown Band, Calvin Harris, Imagine Dragons and Snoop Dogg.

Among the DirecTV Super Fan Festival partners that will activate leading up to and then on-site are PepsiCo, Bud Light, StubHub, HGTV, Food Network, Showtime Networks and Fox Sports.

In addition to the concerts and events, The Dan Patrick Show and The Rich Eisen Show will broadcast live all week from the DirecTV Super Fan Festival, which will also serve as the official broadcast location for Fox Sports 1.

DirecTV is planning marketing support to include Internet, social media and on-site activations.

The company currently is running a national campaign starring Rob Lowe and his "lesser" Rob Lowe counterparts (creepy, shy, hairy, skinning arms) who get cable but not DirecTV. An extended spot to help launch the 2014 NFL season starred Peyton and Eli Manning.

According to DirecTV, the Super Fan Festival will open the week of Jan. 26. It will feature 12 concerts daily from Jan. 28-Jan. 30 at the Pendergast Family Farm in Glendale across from University of Phoenix Stadium.

On Saturday, Jan. 30, the day before Super Bowl XLIX, the space will be transformed to host DirecTV Super Saturday Night, an invitation-only event. Details on the special guest performance and celebrity-packed event will be announced in the coming weeks.

Among the activations from partnering brands, Food Network will have a "Cutthroat Kitchen Experience" providing visitors with the opportunity to win cash and prizes; the HGTV Lodge and the Bud Light Biergarten.

The current DirecTV Super Fan Festival line-up includes:

Jan. 28
Super Fan Stage: Zac Brown Band
HGTV Lodge: Thomas Rhett, Sam Hunt, The Cadillac Three

Jan. 29
Super Fan Stage: Calvin Harris
HGTV Lodge: Magic! + more

Jan. 30
Super Fan Stage: Imagine Dragons and Snoop Dogg

HGTV Lodge: Jason Derülo

More performers will be added, according to DirecTV.

DirecTV Fantasy Spot Gets Real Peyton, Eli Manning

Back to Super Bowl 49

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