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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr242015

DirecTV Loaded With QBs, Adding Romo, Luck To Manning Brothers For Marketing

Special to NYSportsJournalism.com

April 24, 2015: If you can afford it, to many healthy quarterbacks on your roster are never enough.

DirectTV now has four of the top quarterbacks in the NFL, adding Tony Romo of the Dallas Cowboys and Andrew Luck of the Indianapolis Colts to Peyton Mannng of the Denver Broncos and brother Eli of the New York Giants.

The four will appear in marketing and other activations to promote DirecTV’s "exclusive NFL football subscription service (that is included at no extra charge with qualifying packages in new customer offers this year)."

Financial terms of the multi-year deals with Romo and Luck were not made available.

Peyton and Eli Manning, who have been DirecTV spokesmen for more than a decade.

“The Mannings demand excellence from their teammates, so we knew we had to go big in the first round and select the highest caliber talent to expand our roster," Alex Kaplan, svp-marketing for DirecTV, said in a statement. "Tony and Andrew were the most obvious picks. With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”

Since its inception in 1994, DirecTV has evolved its NFL Sunday Ticket experience with new elements, including the Red Zone Channel, Fantasy Zone Channel, HD Mix Channels, Player Tracker and statistical alerts for fantasy football players, instant highlights on the NFL Sunday Ticket app for computers and mobile devices, and games streamed to tablets or smart phones so fans can watch their team wherever they are.

"With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”

Campaigns with the Mannings have included “Football Cops,” “Football On Your Phone,” and “Fantasy Football Fantasy.”

According to Romo, “Every year, I look forward to seeing what hilarious videos or ads DirecTV is going to come up with next for its NFL Sunday Ticket campaign. I’m thrilled to now be a part of it, although I think I’m going to need to polish up my acting and comedy chops to keep up with Peyton and Eli.”

Added Luck, “There are a handful of products and ad campaigns that guys in the locker room pay attention to, and NFL Sunday Ticket is definitely one of them. I’m expecting a healthy dose of trash talk from teammates.”

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