Special to NYSportsJournalism.com
April 24, 2015: If you can afford it, to many healthy quarterbacks on your roster are never enough.
DirectTV now has four of the top quarterbacks in the NFL, adding Tony Romo of the Dallas Cowboys and Andrew Luck of the Indianapolis Colts to Peyton Mannng of the Denver Broncos and brother Eli of the New York Giants.
The four will appear in marketing and other activations to promote DirecTV’s "exclusive NFL football subscription service (that is included at no extra charge with qualifying packages in new customer offers this year)."
Financial terms of the multi-year deals with Romo and Luck were not made available.
Peyton and Eli Manning, who have been DirecTV spokesmen for more than a decade.
“The Mannings demand excellence from their teammates, so we knew we had to go big in the first round and select the highest caliber talent to expand our roster," Alex Kaplan, svp-marketing for DirecTV, said in a statement. "Tony and Andrew were the most obvious picks. With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”
Since its inception in 1994, DirecTV has evolved its NFL Sunday Ticket experience with new elements, including the Red Zone Channel, Fantasy Zone Channel, HD Mix Channels, Player Tracker and statistical alerts for fantasy football players, instant highlights on the NFL Sunday Ticket app for computers and mobile devices, and games streamed to tablets or smart phones so fans can watch their team wherever they are.
"With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”
Campaigns with the Mannings have included “Football Cops,” “Football On Your Phone,” and “Fantasy Football Fantasy.”
According to Romo, “Every year, I look forward to seeing what hilarious videos or ads DirecTV is going to come up with next for its NFL Sunday Ticket campaign. I’m thrilled to now be a part of it, although I think I’m going to need to polish up my acting and comedy chops to keep up with Peyton and Eli.”
Added Luck, “There are a handful of products and ad campaigns that guys in the locker room pay attention to, and NFL Sunday Ticket is definitely one of them. I’m expecting a healthy dose of trash talk from teammates.”
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