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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep012015

Whiskers A Go-Go: Andrew Luck Has Hairy Experience For DirecTV NFL Sunday Ticket

By Barry Janoff

August 31, 2015: With the 2015 NFL season about to move from pre-season to the real deal, DirecTV continues to roll out humorous ads to support its NFL Sunday Ticket.

The new spot, which breaks this week, stars Indianapolis Colts quarterback Andrew Luck, whose cool self and well-trimmed beard has DirecTV Sunday Package, but whose challenged, uncool self has a beard that is out of control and who spends his football days watch only pieces of action on cable.

This is Luck's second spot for DirecTV, having appeared in "Hide and Seek" earlier this summer, in which the Luck without DirecTV lacks for quality NFL viewing and has plenty of time to play games with his cats.

Recent spots in the campaign have starred Eli Manning  ("Bad Comedian"), Tony Romo ("Arts and Craftsy") and Randy Moss ("Petite Randy Moss").

They all follow in the footsteps of Rob Lowe, who played opposite inferior versions of himself intended to represent DirecTV's competition (awkward, creepy, less attractive, scrawny arms, meathead). The ads ended with the real Lowe offering, "Don't be like this me. Get rid of cable and upgrade to DirecTV."

DirecTV had to remove those ads this past April when Comcast complained to the Better Business Bureau that statements made in the campaign were unsubstantiated, which led to the BBB's National Advertising Division review board requesting that DirecTV either pull or redo the campaign.

Peyton Manning of the Denver Broncos also has an alliance with DirecTV and has yet to appear in this series of ads.

Lead agency is Grey, NY.

The campaign is breaking as AT&T has completed its estimated $67 billion acquisition of DirecTV, which claims more than 20 million subscribers.

The Manning Brothers previously appeared in commercials for DirecTV; Romo and Luck signed on this year.

“The Mannings demand excellence from their teammates, so we knew we had to go big in the first round and select the highest caliber talent to expand our roster.," Alex Kaplan, svp-marketing for DirecTV, said in a statement when Romo and Luck were signed. "Tony and Andrew were the most obvious picks. With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”

According to Luck, “There are a handful of products and ad campaigns that guys in the locker room pay attention to, and NFL Sunday Ticket is definitely one of them. I’m expecting a healthy dose of trash talk from teammates.”

The generic Lowe campaign was directly replaced by a series of on-going ads featuring model Hannah Davis and her talking horse.

In his latest 30-second spot, Luck raves about DirecTV's "Fantasy Zone channel. It's all things fantasy, all in one place."

Out-of-control beard Luck, meanwhile, has to get his fantasy stats on his lap top, which he conveniently pulls out of his overgrown chin hair.

DirecTV Luck continues to rave about the quality of the product. The not-so-lucky Luck sits at a table in a cafe and offers, "I happen to not be wearing a shirt."

"Don't be like this me," says the DirecTV-endowed Luck. "Get NFL Sunday Ticket. Only on DirecTV."

NFL QB's Manning, Romo Go All Rob Lowe For DirecTV Sunday Ticket

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