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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep012015

Whiskers A Go-Go: Andrew Luck Has Hairy Experience For DirecTV NFL Sunday Ticket

By Barry Janoff

August 31, 2015: With the 2015 NFL season about to move from pre-season to the real deal, DirecTV continues to roll out humorous ads to support its NFL Sunday Ticket.

The new spot, which breaks this week, stars Indianapolis Colts quarterback Andrew Luck, whose cool self and well-trimmed beard has DirecTV Sunday Package, but whose challenged, uncool self has a beard that is out of control and who spends his football days watch only pieces of action on cable.

This is Luck's second spot for DirecTV, having appeared in "Hide and Seek" earlier this summer, in which the Luck without DirecTV lacks for quality NFL viewing and has plenty of time to play games with his cats.

Recent spots in the campaign have starred Eli Manning  ("Bad Comedian"), Tony Romo ("Arts and Craftsy") and Randy Moss ("Petite Randy Moss").

They all follow in the footsteps of Rob Lowe, who played opposite inferior versions of himself intended to represent DirecTV's competition (awkward, creepy, less attractive, scrawny arms, meathead). The ads ended with the real Lowe offering, "Don't be like this me. Get rid of cable and upgrade to DirecTV."

DirecTV had to remove those ads this past April when Comcast complained to the Better Business Bureau that statements made in the campaign were unsubstantiated, which led to the BBB's National Advertising Division review board requesting that DirecTV either pull or redo the campaign.

Peyton Manning of the Denver Broncos also has an alliance with DirecTV and has yet to appear in this series of ads.

Lead agency is Grey, NY.

The campaign is breaking as AT&T has completed its estimated $67 billion acquisition of DirecTV, which claims more than 20 million subscribers.

The Manning Brothers previously appeared in commercials for DirecTV; Romo and Luck signed on this year.

“The Mannings demand excellence from their teammates, so we knew we had to go big in the first round and select the highest caliber talent to expand our roster.," Alex Kaplan, svp-marketing for DirecTV, said in a statement when Romo and Luck were signed. "Tony and Andrew were the most obvious picks. With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”

According to Luck, “There are a handful of products and ad campaigns that guys in the locker room pay attention to, and NFL Sunday Ticket is definitely one of them. I’m expecting a healthy dose of trash talk from teammates.”

The generic Lowe campaign was directly replaced by a series of on-going ads featuring model Hannah Davis and her talking horse.

In his latest 30-second spot, Luck raves about DirecTV's "Fantasy Zone channel. It's all things fantasy, all in one place."

Out-of-control beard Luck, meanwhile, has to get his fantasy stats on his lap top, which he conveniently pulls out of his overgrown chin hair.

DirecTV Luck continues to rave about the quality of the product. The not-so-lucky Luck sits at a table in a cafe and offers, "I happen to not be wearing a shirt."

"Don't be like this me," says the DirecTV-endowed Luck. "Get NFL Sunday Ticket. Only on DirecTV."

NFL QB's Manning, Romo Go All Rob Lowe For DirecTV Sunday Ticket

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