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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb072011

What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial

By Barry Janoff, Executive Editor

Aaron Rodgers (right) and Hines Ward in a 'Got Milk?" print ad for Super Bowl XLV.February 7, 2011: The Walt Disney Co. avoided a potentially embarrassing situation following Super Bowl XLV when Aaron Rodgers, quarterback of the Green Bay Packers, was named MVP of the game.

In what has become a post-game marketing tradition, Rodgers, who guided the Packers to a 31-25 win over the Pittsburgh Steelers, was asked by an off-camera voice, "Now that you've lead the Green Bay Packers to victory in the Super Bowl what are you going to do next?" As confetti rained down, Rodgers shouted, “I’m going to Disney World!”

The spot will air several times this week. It also is likely to be the first of many new endorsement deals for Rodgers, according to industry analysts. As with previous ads, the spot will feature clips from the game played out to the song, "When You Wish Upon a Star."

Rodgers already snagged what is believed to be his first national marketing deal, a Got Milk? print ad (alongside Hines Ward of the Steelers) that appeared in USA Today on Feb. 4., then scored a solo Got Milk? print ad in USA Today the day after being named  MVP.  Rodgers, who currently earns a few million dollars in annual endorsements, mostly from Nike, could follow quarterback Drew Brees of the New Orleans Saints (Super Bowl XLIV), whose MVP award enabled him to boost his endorsement income from about $4-$5 million to its current $10-$11 million level.

The Green Bay quarterback will be part of another tradition for Super Bowl MVPs when he is the guest of honor on Feb. 7 at a parade down Main Street, U.S.A. at Disney World in Orlando. Among others, he will be joined by NFL Youth Football players, according to Disney.

Had Rodgers' counterpart, Steelers' quarterback Ben Roethliesberger, been named MVP, Disney likely would not have used him in the "What's Next?" campaign. Roethlisberger served a four-game suspension this past season as the result of a sexual assault accusation (plus a prior similar situation), events not in keeping with family friendly Disney's image.

Since Super Bowl XXI in 1987, when Phil Simms was the first MVP to be asked "What are you going to do next?", only two Super Bowl MVPs have been prevented from participating. The first was Ray Lewis (Super Bowl XXXV), who was bypassed by Disney because of his ties to a double-murder investigation the previous year. Disney instead opted to feature his teammate, Baltimore Ravens quarterback Trent Dilfer.

The second was Deion Branch (Super Bowl XXXIX) of the New England Patriots. Blame that one on Janet Jackson, whose "wardrobe malfunction" at the previous Super Bowl half time show led Disney to opt out of advertising during the next Big Game.

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