Main
Monday
Feb072011

What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial

By Barry Janoff, Executive Editor

Aaron Rodgers (right) and Hines Ward in a 'Got Milk?" print ad for Super Bowl XLV.February 7, 2011: The Walt Disney Co. avoided a potentially embarrassing situation following Super Bowl XLV when Aaron Rodgers, quarterback of the Green Bay Packers, was named MVP of the game.

In what has become a post-game marketing tradition, Rodgers, who guided the Packers to a 31-25 win over the Pittsburgh Steelers, was asked by an off-camera voice, "Now that you've lead the Green Bay Packers to victory in the Super Bowl what are you going to do next?" As confetti rained down, Rodgers shouted, “I’m going to Disney World!”

The spot will air several times this week. It also is likely to be the first of many new endorsement deals for Rodgers, according to industry analysts. As with previous ads, the spot will feature clips from the game played out to the song, "When You Wish Upon a Star."

Rodgers already snagged what is believed to be his first national marketing deal, a Got Milk? print ad (alongside Hines Ward of the Steelers) that appeared in USA Today on Feb. 4., then scored a solo Got Milk? print ad in USA Today the day after being named  MVP.  Rodgers, who currently earns a few million dollars in annual endorsements, mostly from Nike, could follow quarterback Drew Brees of the New Orleans Saints (Super Bowl XLIV), whose MVP award enabled him to boost his endorsement income from about $4-$5 million to its current $10-$11 million level.

The Green Bay quarterback will be part of another tradition for Super Bowl MVPs when he is the guest of honor on Feb. 7 at a parade down Main Street, U.S.A. at Disney World in Orlando. Among others, he will be joined by NFL Youth Football players, according to Disney.

Had Rodgers' counterpart, Steelers' quarterback Ben Roethliesberger, been named MVP, Disney likely would not have used him in the "What's Next?" campaign. Roethlisberger served a four-game suspension this past season as the result of a sexual assault accusation (plus a prior similar situation), events not in keeping with family friendly Disney's image.

Since Super Bowl XXI in 1987, when Phil Simms was the first MVP to be asked "What are you going to do next?", only two Super Bowl MVPs have been prevented from participating. The first was Ray Lewis (Super Bowl XXXV), who was bypassed by Disney because of his ties to a double-murder investigation the previous year. Disney instead opted to feature his teammate, Baltimore Ravens quarterback Trent Dilfer.

The second was Deion Branch (Super Bowl XXXIX) of the New England Patriots. Blame that one on Janet Jackson, whose "wardrobe malfunction" at the previous Super Bowl half time show led Disney to opt out of advertising during the next Big Game.

Back to Super Bowl XLV

Back to Home Page

References (53)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Terrific Web page, Keep up the excellent work. Thank you so much!
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: studioclops.com
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: web site
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: website
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: click here
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: blog
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: website
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: blog
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: cs-ancek.cba.pl
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: More Support
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: web site
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: click here
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: blog
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: www.triverax.hu
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: apo.tweb.com.tw
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: vlexicon.com
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: apo.tweb.com.tw
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: blog
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: www.travianbot.com
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: fashionpik.com
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: click here
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: website
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: amigosdobairro.com
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: acid reflux diet
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: docs.google.com
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: web site
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: click here
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: click here
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: Thegoldenapple.Me
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: click here
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: zetub.com
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial
  • Response
    Response: blog
    NYSportsJournalism.com - Disney Calls Aaron Rodgers - What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial

Reader Comments (4)

It’s really a nice and helpful piece of information.~~~~~~~~~!!!!!!!!!!!!!!!!!!!!!!!
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie uk
Abercrombie Fitch uk
Abercrombie & Fitch uk
Abercrombie and Fitch uk
Abercrombie outlet
Abercrombie online
Abercrcrombie store
Abercrombie shop
Abercrombie
I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie uk
Abercrombie Fitch uk
Abercrombie & Fitch uk
Abercrombie and Fitch uk
Abercrombie outlet
Abercrombie online
Abercrcrombie store
Abercrombie shop
Abercrombie
What a fun pattern! It's great to hear from you and see what you've sent up to.
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie Milano
Abercrombie Fitch Milano
Abercrombie & Fitch Milano
Abercrombie and Fitch Milano
Abercrombie Italia
Abercrombie Fitch Italia
Abercrombie and Fitch Italia
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie Milano
Abercrombie Fitch Milano
Abercrombie & Fitch Milano
Abercrombie and Fitch Milano
Abercrombie Italia
Abercrombie Fitch Italia
Abercrombie and Fitch Italia
Abercrombie
Abercrombie & Fitch
All of the projects look great! You make it so simple to this. Thanks
Abercrombie and Fitch
Abercrombie Deutschland
Abercrombie Fitch Deutschland
Abercrombie & Fitch Deutschland
Abercrombie and Fitch Deutschland
Hollister Deutschland
Hollister Frankfurt
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie Deutschland
Abercrombie Fitch Deutschland
Abercrombie & Fitch Deutschland
Abercrombie and Fitch Deutschland
Hollister Deutschland
Hollister Frankfurt
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie London
Abercrombie Fitch London
Abercrombie & Fitch London
Abercrombie and Fitch London
Abercrombie outlet
Abercrombie online
Abercrcrombie hoodies
Abercrombie men
Abercrombie women
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie London
Abercrombie Fitch London
Abercrombie & Fitch London
Abercrombie and Fitch London
Abercrombie outlet
Abercrombie online
Abercrcrombie hoodies
I am often to blogging and i really appreciate your content.
Abercrombie men
Abercrombie women
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie Paris
Abercrombie Fitch Paris
Abercrombie & Fitch Paris
Abercrombie and Fitch Paris
Abercrombie France
Abercrombie Fitch France
Abercrombie and Fitch France
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie Paris
Abercrombie Fitch Paris
Abercrombie & Fitch Paris
Abercrombie and Fitch Paris
Abercrombie France
Abercrombie Fitch France
Abercrombie and Fitch France
Hollister
Hollister UK
Hollister London
Hollister outlet
Hollister online
Hollister clothing
Hollister clothes
Hollister sale
Hollister
Hollister UK
Hollister London
Hollister outlet
Hollister online
Hollister clothing
Hollister clothes
Hollister sale
Hollister
Hollister UK
Hollister London
Hollister outlet
Hollister online
Hollister clothing
Hollister clothes
Hollister sale
Hollister
Hollister outlet
Hollister online
Hollister clothing
Hollister clothes
Hollister sale
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie Deutschland
Abercrombie Fitch Deutschland
Abercrombie & Fitch Deutschland
Abercrombie and Fitch Deutschland
Hollister Deutschland
Hollister Frankfurt
tiffany uk
tiffany London
tiffany outlet
tiffany online
The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.
tiffany jewelry
tiffany co
Hollister
Hollister UK
Hollister London
Hollister outlet
Hollister online
Hollister clothing
Hollister clothes
Hollister sale
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie London
Abercrombie Fitch London
Abercrombie & Fitch London
Abercrombie and Fitch London
Abercrombie outlet
Abercrombie online
Abercrcrombie hoodies
Abercrombie men
Abercrombie women
Abercrombie
Abercrombie & Fitch
Abercrombie and Fitch
Abercrombie uk
Abercrombie Fitch uk
Abercrombie & Fitch uk
Abercrombie and Fitch uk
Abercrombie outlet
Abercrombie online
Abercrcrombie store
Abercrombie shop
jack wills
jack wills outlet
jack wills online
jack wills clothing
jack wills uk
jack wills clearance
jack wills sale
A unique discussion merits a comment. I LOVE YOU

September 23, 2011 | Unregistered Commentermonian

Packers Jersey
Aaron Rodgers Jersey
Charles Woodson Jersey
Clay Matthews Jersey
Greg Jennings Jersey

A.J.Hawk Jersey
Aaron Kampman Jersey
Al Harris Jersey
B.J.Raji Jersey
Bart Starr Jersey
Brandon Jackson Jersey
Brett Favre Jersey
Donald Driver Jersey
James Starks Jersey
Jermichael Finley Jersey
Jordy Nelson Jersey
Nick Barnett Jersey
Paul Hornung Jersey
Ray Nitschke Jersey
Reggie White Jersey
Ryan Grant Jersey
William Henderson Jersey

Packers-Jerseys-Shop.com Shop featuring Sports Apparel and Fan Gear
An Green Bay Packers fan? Then our Green Bay Packers shop can help you make your dream come true. Here you can find Green Bay Packers jerseys you want with all kinds of styles and colors. It's easy to get, just click your mouse. Here you can choose many types of Packers jerseys, such as authentic jerseys, , and replica jerseys, they are all of high quality. They are made of high-quality polyester two-way stretch pique fabric and has solid mesh inserts for ventilation. You can also see many jerseys of hot players such as Clay Matthews, Aaron Rodgers and so on; you can choose what you like best from them. They are all free shipping and not tax.

November 30, 2011 | Unregistered Commenterpackers Jersey

UGG Boots

Very beautiful flower pattern romantic girl modelsWine Red Classic Cardy UGG Boots, black and white fur mix of fashion models such as the Queen, the first UGG Bailey Button Kids light White Boots from Australia, what are you waiting? Taohuo ability to play quickly, it's included in itDeep purple UGG Sheepskin bag Handbag.
http://www.uggonlinesaleshop.com

Monster Headphones

Monster noodles headphones with a ear designdesigner cheap Monster Beats By Dr Dre Lady Gaga Headphones with Control Talk High Performance Professional white, the noise effect is very prominent, black and red looks great with a personalized fashiondiscount cheap Monster Beats By Dr Dre Lady Gaga Headphones with Control Talk High Performance Professional Red. Headset cavity metal materials, workmanship is very gooddiscount cheap Monster Beats By Dr Dre Lady Gaga Headphones with Control Talk High Performance Professional black.
http://www.monsterheadphonesales.com

December 23, 2011 | Unregistered Commentercheap ugg monster

Nouveau Nike Air Max</ strong></ a>

ont à parler de l'auteur de la Dunk SB vieux. plusmarchédechaussuregriserougedeNikeairmax2011pourhommeàlavente Intention de Nike Dunk est réellement attaché à une paire de chaussures de basket bien. Pour les sociétés NIKE, mais pour l'instant nous pensons ?conception simple, low-tech? de la DUNK est définitivement plusmarchédechaussurenoirvioletedeNikeairmax2011pourhommeàlavente une paire de chaussures du prochain siècle. Si vous appuyez sur le contenu technique est plusmarchédechaussuregrisebleudeNikeairmax2011pourhommeàlavente concerné, nous pensons souvent qu'il n'a pas l'air Dunk est l'un des plus originaux du paragraphe. Cependant, l'ordre correct est 83 ans
Nouveau Nike Air Max</ strong></ a>

pour vaincre rivaux NIKE Converse (Converse) plusmarchédechaussuregriserougedeNikeairmax2011pourhommeàlavente a lancé l'Air Force 1 (Air Force One) première paire de coussins d'air chaussures afin qu'elles puissent triompher dans le marché, le stock a augmenté. Mais pour revenir 85 années de la société adidas, les plusmarchédechaussurenoirvioletedeNikeairmax2011pourhommeàlavente marchés de produits de sport est devenu pale, Nike est confronté à la pire crise des ventes. Temps plusmarchédechaussuregrisebleudeNikeairmax2011pourhommeàlavente en vue d'inverser les tendances troublantes, Nike a fait des actions d'une entreprise affectent le monde plus tard, il a été
Nouveau Nike Air Max</ strong></ a>

signé par beaucoup de Super rookie Michael Jordan (Michael Jordan) pour Air Force One (Air Force One) comme le prototype, Il a con?u la première paire de chaussures de plusmarchédechaussuregriserougedeNikeairmax2011pourhommeàlavente la signature, Air Jordan One (génération de la Jordanie). Bient?t toutes les équipes de l'école supérieure est fortement recommandé d'avoir leur propre équipe de chaussures, ce qui explique pourquoi il plusmarchédechaussurenoirvioletedeNikeairmax2011pourhommeàlavente a été Dunk. Dunk a été mis en vente à 8 dans des couleurs totalement différentes, représentant la "North plusmarchédechaussuregrisebleudeNikeairmax2011pourhommeàlavente Carolina", "Université de l'Arizona" et "Arkansas" et huit NCAA (Université de l'Union) meilleures équipes. En fait, la

January 4, 2012 | Unregistered CommenterNouveau Nike Air Max

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>