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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NFL (1)

Monday
Feb072011

What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial

By Barry Janoff, Executive Editor

Aaron Rodgers (right) and Hines Ward in a 'Got Milk?" print ad for Super Bowl XLV.February 7, 2011: The Walt Disney Co. avoided a potentially embarrassing situation following Super Bowl XLV when Aaron Rodgers, quarterback of the Green Bay Packers, was named MVP of the game.

In what has become a post-game marketing tradition, Rodgers, who guided the Packers to a 31-25 win over the Pittsburgh Steelers, was asked by an off-camera voice, "Now that you've lead the Green Bay Packers to victory in the Super Bowl what are you going to do next?" As confetti rained down, Rodgers shouted, “I’m going to Disney World!”

The spot will air several times this week. It also is likely to be the first of many new endorsement deals for Rodgers, according to industry analysts. As with previous ads, the spot will feature clips from the game played out to the song, "When You Wish Upon a Star."

Rodgers already snagged what is believed to be his first national marketing deal, a Got Milk? print ad (alongside Hines Ward of the Steelers) that appeared in USA Today on Feb. 4., then scored a solo Got Milk? print ad in USA Today the day after being named  MVP.  Rodgers, who currently earns a few million dollars in annual endorsements, mostly from Nike, could follow quarterback Drew Brees of the New Orleans Saints (Super Bowl XLIV), whose MVP award enabled him to boost his endorsement income from about $4-$5 million to its current $10-$11 million level.

The Green Bay quarterback will be part of another tradition for Super Bowl MVPs when he is the guest of honor on Feb. 7 at a parade down Main Street, U.S.A. at Disney World in Orlando. Among others, he will be joined by NFL Youth Football players, according to Disney.

Had Rodgers' counterpart, Steelers' quarterback Ben Roethliesberger, been named MVP, Disney likely would not have used him in the "What's Next?" campaign. Roethlisberger served a four-game suspension this past season as the result of a sexual assault accusation (plus a prior similar situation), events not in keeping with family friendly Disney's image.

Since Super Bowl XXI in 1987, when Phil Simms was the first MVP to be asked "What are you going to do next?", only two Super Bowl MVPs have been prevented from participating. The first was Ray Lewis (Super Bowl XXXV), who was bypassed by Disney because of his ties to a double-murder investigation the previous year. Disney instead opted to feature his teammate, Baltimore Ravens quarterback Trent Dilfer.

The second was Deion Branch (Super Bowl XXXIX) of the New England Patriots. Blame that one on Janet Jackson, whose "wardrobe malfunction" at the previous Super Bowl half time show led Disney to opt out of advertising during the next Big Game.

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