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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NFL (1)

Monday
Feb072011

What's Next: Aaron Rodgers Kicks Off Endorsement Deals With Disney Commercial

By Barry Janoff, Executive Editor

Aaron Rodgers (right) and Hines Ward in a 'Got Milk?" print ad for Super Bowl XLV.February 7, 2011: The Walt Disney Co. avoided a potentially embarrassing situation following Super Bowl XLV when Aaron Rodgers, quarterback of the Green Bay Packers, was named MVP of the game.

In what has become a post-game marketing tradition, Rodgers, who guided the Packers to a 31-25 win over the Pittsburgh Steelers, was asked by an off-camera voice, "Now that you've lead the Green Bay Packers to victory in the Super Bowl what are you going to do next?" As confetti rained down, Rodgers shouted, “I’m going to Disney World!”

The spot will air several times this week. It also is likely to be the first of many new endorsement deals for Rodgers, according to industry analysts. As with previous ads, the spot will feature clips from the game played out to the song, "When You Wish Upon a Star."

Rodgers already snagged what is believed to be his first national marketing deal, a Got Milk? print ad (alongside Hines Ward of the Steelers) that appeared in USA Today on Feb. 4., then scored a solo Got Milk? print ad in USA Today the day after being named  MVP.  Rodgers, who currently earns a few million dollars in annual endorsements, mostly from Nike, could follow quarterback Drew Brees of the New Orleans Saints (Super Bowl XLIV), whose MVP award enabled him to boost his endorsement income from about $4-$5 million to its current $10-$11 million level.

The Green Bay quarterback will be part of another tradition for Super Bowl MVPs when he is the guest of honor on Feb. 7 at a parade down Main Street, U.S.A. at Disney World in Orlando. Among others, he will be joined by NFL Youth Football players, according to Disney.

Had Rodgers' counterpart, Steelers' quarterback Ben Roethliesberger, been named MVP, Disney likely would not have used him in the "What's Next?" campaign. Roethlisberger served a four-game suspension this past season as the result of a sexual assault accusation (plus a prior similar situation), events not in keeping with family friendly Disney's image.

Since Super Bowl XXI in 1987, when Phil Simms was the first MVP to be asked "What are you going to do next?", only two Super Bowl MVPs have been prevented from participating. The first was Ray Lewis (Super Bowl XXXV), who was bypassed by Disney because of his ties to a double-murder investigation the previous year. Disney instead opted to feature his teammate, Baltimore Ravens quarterback Trent Dilfer.

The second was Deion Branch (Super Bowl XXXIX) of the New England Patriots. Blame that one on Janet Jackson, whose "wardrobe malfunction" at the previous Super Bowl half time show led Disney to opt out of advertising during the next Big Game.

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