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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct302013

'Da Bears' Mike Ditka, Jim McMahon Re-Team For Overstock.com Campaign

By Barry Janoff

October 30, 2013: "Da Coach" Mike Ditka and his former quarterback with the Chicago Bears, Jim McMahon, are reunited in a new marketing campaign from online discount retailer Overstock.com.

Salt Lake City-based Overstock.com said the duo would be featured in a series of commercials and in other media activations.

The launch spot finds Ditka and McMahon addressing media in a press conference, much as they did in the 1980s and especially during the Bears' 1985 Super Bowl XX victory.

"Overstock.com is a big player in online shopping and a world-class operation. I’m only going to associate my name with that level of company," Ditka said in a statement. "It was a pleasure to work with the company and to be reunited with Jim McMahon."

The spot will air on such networks as HGTV, ABC Family, USA Network, FX Channel and Spike.

Overstock.com said that the next commercial in the Ditka-McMahon series wouid be a holiday spot also featuring Overstock.com price checkers. New commercials are planned for 2014.

The online retailer said that this campaign, as well as a previous effort featuring Snoop Lion (aka Snoop Dogg), shows that "Overstock.com is reaching out to a diverse demographic with its brand."

In 2011, Overstock signed a six-year naming rights deal to the stadium that is home to the NFL's Raiders and MLB's A's, known as O.co Stadium.

According to Stormy Simon, co-president for Overstock.com, "Overstock.com's online shopping customer base spans a wide demographic. We're no longer appealing to just the middle-aged housewife. Our varied commercials demonstrate that."

In the spot, Ditka is introduced as "The price coach," much to the surprise of McMahon.

"Don't get all soft and gooey on me," Ditka says to McMahon. "We have a job to do here. We're grinding down prices. And we're going to deliver the best deals."

When a reporter says he's getting married, Ditka replies, "We'll save you thousands on dazzling diamonds. Trust me. I'm the coach here. We price-check over 500,000 items a week to make sure [we have the lowest prices]."

"Overstock.com is a big player in online shopping and a world-class operation. I’m only going to associate my name with that level of company."

The spot ends with the tag, "Re-Ditka-lous" deals." (See the full spot here.)

The 54-year-old McMahon, who finished his career with 100 passing touchdowns, 16 touchdowns rushing and more than 18,100 yards passing, has been in the news of late due to his financial and medical problems, the latter of which he attributes to injuries he suffered while playing football. In August 2011, he was part of a class-action lawsuit filed by former NFL players regarding concussions suffered during their time in the NFL.

Ditka, a member of the Pro Fottball Hall of Fame, played for the Bears, Philadelphia Eagles and Dallas Cowboys and coached the Bears and New Orleans Saints. He is currently an NFL analyst for ESPN.

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