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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb062014

As Games Approach, Are Brands Getting Gold Value From Olympic Alliances?

By Barry Janoff

February 6, 2014: Companies pay millions of dollars to become exclusive partners of either or both the International Olympic Committee and the U.S. Olympic Committee.

The goal: To get your brand in front of millions of people in the U.S. and worldwide before and during the Olympic Games, and to be able to activate with official IOC and/or USOC sanction.

But is it paying off?

On the eve of the Winter Olympics in Sochi, it appears that McDonald's, Coca-Cola and Visa have made it clear to consumers that they are official IOC partners. For the others, not so much, according to research and consulting company YouGov, Palo Alto, Calif.

In a just-released study, when asked which brands they thought were official sponsors of the 2014 Winter Olympics, McDonald's came out on top among Americans with 32% identifying the brand as an official sponsor of the event. Coca-Cola (29%) and Visa (26%) also had significant recognition as official sponsors.

More good news for those three companies: Among those surveyed who said they "take an interest in the Winter Olympics," 39% identified McDonald's as an official sponsor, 37% identified Coca-Cola, and 33% named Visa as an official sponsors.

McDonald's became an official sponsor of the Olympic Games in 1976. Visa International has been a Worldwide Olympic Partner since 1986, Coca Cola became a charter member of the TOP Program in 1986 but has been aligned with the Games since 1928.

Among other IOC TOP partners listed in the survey: Atos was named by 1%, Dow Chemical by 2%, General Electric by 8%, Panasonic by 6%, Procter & Gamble by 10% and Samsung by 9%. Omega was not named by anyone who took the YouGov survey.

Most of the IOC's partners are signed through the 2020 Games. Panasonic has just extend through 2024.

Concurrently, while Pepsi is not an official IOC or USOC partner, 21% of those surveyed believed the brand was officially aligned with the Sochi Olympics and 27% thought that Pepsi was an official sponsor. Red Bull was named by 17% even though the brand is not officially aligned with the Olympic committees.

Nike, an official USOC team outfitter, was identified as sponsor by 21%  overall and 27% of those who stated they were interested in the games. Rival adidas, also not an official IOC partner, was named by 10%.

Official USOC partners include 24 Hour Fitness, Adecco, Anheuser-Busch (Budweiser), AT&T, BMW of America, BP, Chobani, Citi, Deloitte, DeVry University, The Hartford, Highmark, Hilton, JetSet, Kellogg's, Liberty Mutual, Oakley, Smucker's, Ameritrade, United and USG.

Regarding the events themselves, 67% of those surveyed plan to watch "at least a little," 20% expect to watch a lot. According to YouGov, 49% of of those surveyed claim to not be interested in this year's Winter Olympics, but 35% of those who lacked interest were still expecting to watch a little of the event.

The most highly anticipated events: figure skating with (55%), ski jumping (47%) and speed skating (41%).

Regarding negative issues that have impacted the build-up to the Games, such as threats of terrorism, human rights issues and security, 11% of those surveyed are not watching this year's Winter Olympics due to Russian political events and/or policies.

AT&T issued a statement this week condemning Russia's antigay policy.

"We support LGBT equality globally and we condemn violence, discrimination and harassment targeted against LGBT individuals everywhere," AT&T posted on its Web site.

This follows a YouGov survey released last week which indicated that only 30% have either a great deal of confidence or some confidence that the Sochi Olympics will be safe from terrorism, while 59% have either a little confidence or no confidence. The remaining people of those surveyed said they didn't know.

Olympic events begin tonight (Feb. 6), with the official Opening Ceremony scheduled for Feb. 7. the Games run through Feb. 23.

YouGov said the survey online was conducted among 1,188 adults (age 18+) between Jan. 24-27.

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