Top
NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Sep272017

Korea-based Doosan Signs Alliance With MLB Seeking U.S. Growth, Awareness

By Barry Janoff

September 27, 2017: Doosan Group, an infrastructure support business company based in Seoul, South Korea, but with multibillion dollar businesses in the U.S., has signed a multi-year deal to become an official partner with MLB.

The alliance, which runs through the 2020 season, includes naming Doosan as the first presenting sponsor in American League Division Series history.

The pact, intended to raise awareness for Doosan among U.S. consumers and business people, will be supported by multi-media marketing, starting with TV spots to run during the AL and NL wild card games and then through the post-season.

Financial terms were not disclosed.

Earlier this month, in what it saw as a major move to reach "millions of baseball fans," outdoor and camping retailer Camping World signed a multi-year, multi-platform deal with MLB, which named Camping World as MLB’s first presenting partner for the American League Championship Series and National League Championship Series.

MLB has not as yet named a presenting partner for the National League Division Series, but that is expected to happen.

MLB does not as yet have a presenting sponsor for the World Series.

Whether it will or not? MLB said it "can't confirm or deny."

"We’re very proud that Doosan, a great company with a rich history and a global footprint, has chosen MLB as a partner to continue growing their business here in the U.S.," Noah Garden, MLB evp-business, said in a statement. "It’s going to be another exciting post-season this year and we’re looking forward to having Doosan be a big part of it."

Doosan said its U.S. subsidiaries account for $3 billion in annual revenue and have approximately 4,000 employees in the areas of construction equipment, logistics equipment and energy.

According to MLB, as an official partner, Doosan would "receive significant brand exposure across national broadcast and MLB-owned channels throughout the 2017 post-season and upcoming seasons."

Beginning with the 2017 wild card games, Doosan TV spots and branding would air across broadcast and digital platforms including Fox, FS1, MLB Network and MLB.com.

A spot running on Doosan’s YouTube Channel for its construction company shows heavy equipment performing synchronized moves to a jazz beat, with employees wearing baseball jerseys and caps.

MLB and Doosan said they would also create custom features for MLB Network and league digital channels "showcasing how teamwork leads to winning results."

In addition, Doosan said it would give people “exclusive access to select ALDS batting practices and press conferences in real-time via Facebook Live.”

Beginning in 2018 and running through 2020, Doosan media buys would include regular-season games and such MLB jewel events as the All-Star Game, post-season and World Series.

According to Rich Goldsbury, president for Doosan Bobcat in North America and Oceania, "We are honored to be an official partner of MLB and to collaborate with our league partners to share the Doosan story and create content for baseball fans across the globe.

"We are the fastest growing infrastructure support business in the world and our partnership with a marquee property like MLB allows us to further grow our winning Doosan brand in the critical U.S. market," said Goldsbury.

Doosan’s U.S. subsidiaries include Doosan Bobcat, Doosan Industrial Vehicle, Doosan Fuel Cell, Doosan Turbomachinery Services and Doosan GridTech.

MLB Pitches Marketing Tent With Camping World

Back to Home Page