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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan052015

It's In The Bag: Doritos Eyes Ten Consumer-Generated Ads To Crash Super Bowl

By Barry Janoff

January 5, 2015: After culling through some 4,900 submissions, Doritos has found its Top Ten consumer-generated commercials, two of which will air on NBC during Super Bowl XLIX on Feb. 1.

One spot will be selected by votes from consumers, the other by Doritos, a division of PepsiCo's Frito-Lay North America.

Doritos' "Crash the Super Bowl" effort, which has been running since 2006, will award the creator(s) of the spot receiving the most votes from consumers "a guaranteed $1 million grand prize" and the opportunity "to work as a contractor for a full year onsite at Universal Pictures in Hollywood."

The runner-up whose ad airs, but does not receive the most fan votes, will win $50,000, according to Doritos.

"Doritos fans are among the most talented and creative individuals out there — they've blown us away each year for nearly a decade," Ram Krishnan, svp and CMO for Frito-Lay North America, said in a statement. "This year's contest is no exception and proves once again that amazing content can come from anywhere. The competition is just heating up — we're excited to find out which finalist ad the world rallies around and selects as this year's grand prize winner."

Doritos said it received "nearly 4,900 submissions representing 29 countries."

The first "Crash the Super Bowl" spots ran during Super Bowl XLI. Last year's winners were "Time Machine" and "The Cowboy Kid," which aired during Super Bowl XLVIII and are still in rotation.

People are being directed to a dedicated Web site to vote now through Jan. 28. (www.doritos.com)

The ten "Crash the Super Bowl" finalist ads (in alphabetical order by finalist last name) are:

* "Doritos Angler" by James Bedford, UK

• "Baby's First Word" by Travis Braun, USA

• "Selfish Sneezers" by Devon Ferguson, Canada

• "The Lemonade Stand" by David Horowitz, USA

• "Trouble in the Back Seat" by Jason Johnson, USA

• "Mis-Spelling Bee" by Brian Kleinschmidt, USA

• "What Could Go Wrong?" by Alex Pepper, USA

• "Doritos Manchild" by Armand de Saint-Salvy, Australia

• "When Pigs Fly" by Graham Talbot, Canada

• "Middle Seat" by Scott Zabielski, USA (pictured above)

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