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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan052015

It's In The Bag: Doritos Eyes Ten Consumer-Generated Ads To Crash Super Bowl

By Barry Janoff

January 5, 2015: After culling through some 4,900 submissions, Doritos has found its Top Ten consumer-generated commercials, two of which will air on NBC during Super Bowl XLIX on Feb. 1.

One spot will be selected by votes from consumers, the other by Doritos, a division of PepsiCo's Frito-Lay North America.

Doritos' "Crash the Super Bowl" effort, which has been running since 2006, will award the creator(s) of the spot receiving the most votes from consumers "a guaranteed $1 million grand prize" and the opportunity "to work as a contractor for a full year onsite at Universal Pictures in Hollywood."

The runner-up whose ad airs, but does not receive the most fan votes, will win $50,000, according to Doritos.

"Doritos fans are among the most talented and creative individuals out there — they've blown us away each year for nearly a decade," Ram Krishnan, svp and CMO for Frito-Lay North America, said in a statement. "This year's contest is no exception and proves once again that amazing content can come from anywhere. The competition is just heating up — we're excited to find out which finalist ad the world rallies around and selects as this year's grand prize winner."

Doritos said it received "nearly 4,900 submissions representing 29 countries."

The first "Crash the Super Bowl" spots ran during Super Bowl XLI. Last year's winners were "Time Machine" and "The Cowboy Kid," which aired during Super Bowl XLVIII and are still in rotation.

People are being directed to a dedicated Web site to vote now through Jan. 28. (www.doritos.com)

The ten "Crash the Super Bowl" finalist ads (in alphabetical order by finalist last name) are:

* "Doritos Angler" by James Bedford, UK

• "Baby's First Word" by Travis Braun, USA

• "Selfish Sneezers" by Devon Ferguson, Canada

• "The Lemonade Stand" by David Horowitz, USA

• "Trouble in the Back Seat" by Jason Johnson, USA

• "Mis-Spelling Bee" by Brian Kleinschmidt, USA

• "What Could Go Wrong?" by Alex Pepper, USA

• "Doritos Manchild" by Armand de Saint-Salvy, Australia

• "When Pigs Fly" by Graham Talbot, Canada

• "Middle Seat" by Scott Zabielski, USA (pictured above)

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