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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan022014

Two Of These Five Consumer-Generated Doritos Ads Will Crash The Super Bowl

By Barry Janoff

January 2, 2014: Back in 2006, PepsiCo's Frito Lay brand Doritos invited the public at large to create and submit ads that would compete against a bevy of others for the opportunity to air during Super Bowl XLI, which aired Feb. 4, 2007, on CBS.

In 2013, in anticipation of Super Bowl XLVIII, the ante has been upped by Doritios' "Crash the Super Bowl,"  which is offering  a $1 million grand prize and the opportunity to work with Marvel Studios on the set of The Avengers: Age of Ultron.

According to Doritos, the consumer-generated competition attracted thousands of submissions representing 30 countries.

The quest to crash Super Bowl XLVIII is now down to the Final Five, from which voting among the public and Doritos executives will determine the two 30-second spots that will air on Fox on Feb. 2.

Thirty-second spots during the game have topped $4 million, according to Fox.

In addition to the increased prize money and Marvel tie-in, this was the first year PepsiCo's Doritos brand opened its annual "Crash the Super Bowl" contest to people from "around the world where Doritos tortilla chips are sold." Never the less, four of the five finalist are from the U.S.

The five Crash the Super Bowl finalist ads (in alphabetical order by finalist last name) are:

• "Time Machine" by Ryan Andersen, Scottsdale, AZ: Jimmy is a kid who has invented a time machine, which runs on Doritos. Next door neighbor Mr. Smith gives it a try and finds himself "transported" to the future and an aged "Jimmy."

• "Office Thief" by Chris Capel, Valencia, Calif.: An employee is accused of eating all of the break room Doritos.

• "The Cowboy Kid" by Amber Gill, Ladera Ranch, Calif.: A boy and his dog turn into the Lone Ranger and Silver to claim a bag of Doritos.

• "Breakroom Ostrich" by Eric Haviv, Atlanta: This one adds an ostrich to the mix when an office employee is blamed for eating all the break room Doritos and also leaving a big mess.

• "Finger Cleaner" by Thomas Noakes, Sydney, Australia: Billy, a garage mechanic, gets the Doritos dust off his fingers by using the "finger cleaner," a hole in the wall that leads, unbeknownst to him, to a guy who licks fingers clean.

"When the Doritos brand first launched 'Crash the Super Bowl,' the concept of user-generated content was brand new," Ram Krishnan, vp-marketing for PepsiCo's Frito-Lay division, said in a statement. "Since then, the amount of content created and shared on a global level has grown to an astounding rate. We were so excited by the global response to this year's contest, and are thrilled to now spotlight two finalist ads on one of the world's biggest advertising stages."

People can vote for the best ad Jan. 4- 29 at Doritos' dedicated Web site.

Ultimately, two ads will air during Super Bowl XLVIII, one selected by the public's votes and one by the Doritos brand team.

The creators of both winning ads will receive the opportunity to work on the set of The Avengers: Age of Ultron, scheduled to hit theaters in 2015.

According to Stan Lee, the creative mastermind behind Marvel, "As someone who has brought comic book characters to life for an entire career, I know what it takes to tell a great story. In just 30 seconds, these five finalists tell incredible stories — each with their own style — and have left me truly blown away."

The ad with the highest total number of votes will win its creator the $1 million grand prize. The runner-up will receive $50,000. The three finalists whose commercials don't air during the broadcast will each win $25,000, according to Doritos.

Back to Super Bowl 48

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