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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec072015

Very Interesting: Dos Equis Goes Bowling As Official Beer For CFB Playoffs, Title Game

By Barry Janoff

December 7, 2015: Even the Most Interesting Man in the World would find this interesting.

Dos Equis has signed what it called "an historic, multi-year agreement" with ESPN to become the official beer sponsor for the College Football Playoffs.

The deal, which takes effect immediately, includes the CFP Semi-finals, National Championship and the “New Years’ Six” bowl properties: Peach, Sugar, Fiesta, Rose, Cotton and Orange Bowls.

Financial terms of the alliance were not released.

Dos Equis will support with extensive integration throughout ESPN's CFP coverage via a multi-platform effort to include TV, print, radio, Internet, social media and logo usage rights on-pack for Dos Equis brands.

In addition, Dos Equis said it would have a "significant presence across ESPN's platforms" throughout the regular season.

Dos Equis, a division of Heineken, will promote a variety of "Drink Responsibly" communications for fans 21+, alongside promotion of its various products.

The brand's "Stay Thirsty" umbrella campaign features the "Most Interesting Man in the World." It was not revealed whether the character would become part of new college football-themed creative.

The College Football Playoff semifinals, both on Dec. 31 and both on ESPN, feature No. 1 Clemson vs. No. 4 Oklahoma in the Capital One Orange Bowl 4 PM ET); and No. 2 Alabama vs. No. 3 Michigan State in the Goodyear Cotton Bowl (8 PM ET).

The National Championship will be played on Jan. 11 in the University of Phoenix Stadium in Glendale, Az., on ESPN.

"This is a remarkable opportunity to help our consumers stay thirsty during one of the biggest sporting events in America."

The CFB National Championship game this past January, won by Ohio State, averaged 33.4 million viewers, the highest in ESPN and cable TV history.

Dos Equis joins a roster of College Football Playoff national sponsors that  include Allstate. AT&T, Buick, Capital One, Chick-fil-A, DirecTV, Dr. Pepper, Ford, Gatorade, Goodyear, Nissan, Northwestern Mutual, Reese's and Taco Bell.

Dos Equis said the sponsorship deal "further establishes Dos Equis' standing in sports, giving the brand a strong platform to drive fan engagement in one of the country's most exciting and growing franchises."

"Both Dos Equis and college football have seen tremendous growth over the past decade and working with the College Football Playoff and ESPN will be a bold platform for Dos Equis," Nuno Teles, CMO for Heineken USA, said in a statement. "Millions of fans tuned in as part of last years' record-setting championship telecast, and this is a remarkable opportunity to help our consumers stay thirsty during one of the biggest sporting events in America."

According to Ed Erhardt, president-global sales and marketing for ESPN, "Adding Dos Equis to the roster of brands aligned with the College Football Playoff further underscores the broad reach of the college football audience. We look forward to working with Dos Equis to create 'interesting' brand integrations."

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