Top
NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Dec072015

Very Interesting: Dos Equis Goes Bowling As Official Beer For CFB Playoffs, Title Game

By Barry Janoff

December 7, 2015: Even the Most Interesting Man in the World would find this interesting.

Dos Equis has signed what it called "an historic, multi-year agreement" with ESPN to become the official beer sponsor for the College Football Playoffs.

The deal, which takes effect immediately, includes the CFP Semi-finals, National Championship and the “New Years’ Six” bowl properties: Peach, Sugar, Fiesta, Rose, Cotton and Orange Bowls.

Financial terms of the alliance were not released.

Dos Equis will support with extensive integration throughout ESPN's CFP coverage via a multi-platform effort to include TV, print, radio, Internet, social media and logo usage rights on-pack for Dos Equis brands.

In addition, Dos Equis said it would have a "significant presence across ESPN's platforms" throughout the regular season.

Dos Equis, a division of Heineken, will promote a variety of "Drink Responsibly" communications for fans 21+, alongside promotion of its various products.

The brand's "Stay Thirsty" umbrella campaign features the "Most Interesting Man in the World." It was not revealed whether the character would become part of new college football-themed creative.

The College Football Playoff semifinals, both on Dec. 31 and both on ESPN, feature No. 1 Clemson vs. No. 4 Oklahoma in the Capital One Orange Bowl 4 PM ET); and No. 2 Alabama vs. No. 3 Michigan State in the Goodyear Cotton Bowl (8 PM ET).

The National Championship will be played on Jan. 11 in the University of Phoenix Stadium in Glendale, Az., on ESPN.

"This is a remarkable opportunity to help our consumers stay thirsty during one of the biggest sporting events in America."

The CFB National Championship game this past January, won by Ohio State, averaged 33.4 million viewers, the highest in ESPN and cable TV history.

Dos Equis joins a roster of College Football Playoff national sponsors that  include Allstate. AT&T, Buick, Capital One, Chick-fil-A, DirecTV, Dr. Pepper, Ford, Gatorade, Goodyear, Nissan, Northwestern Mutual, Reese's and Taco Bell.

Dos Equis said the sponsorship deal "further establishes Dos Equis' standing in sports, giving the brand a strong platform to drive fan engagement in one of the country's most exciting and growing franchises."

"Both Dos Equis and college football have seen tremendous growth over the past decade and working with the College Football Playoff and ESPN will be a bold platform for Dos Equis," Nuno Teles, CMO for Heineken USA, said in a statement. "Millions of fans tuned in as part of last years' record-setting championship telecast, and this is a remarkable opportunity to help our consumers stay thirsty during one of the biggest sporting events in America."

According to Ed Erhardt, president-global sales and marketing for ESPN, "Adding Dos Equis to the roster of brands aligned with the College Football Playoff further underscores the broad reach of the college football audience. We look forward to working with Dos Equis to create 'interesting' brand integrations."

Back to Home Page