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• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.
• MGM Resorts International said that its WNBA franchise will be called the Las Vegas Aces. The franchise was sold and relocated from San Antonio (Stars) as the city's second pro team (NHL's Vegas Golden Knights). Aces president of basketball operations and head coach is Bill Laimbeer.

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Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

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1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
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8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec072015

Very Interesting: Dos Equis Goes Bowling As Official Beer For CFB Playoffs, Title Game

By Barry Janoff

December 7, 2015: Even the Most Interesting Man in the World would find this interesting.

Dos Equis has signed what it called "an historic, multi-year agreement" with ESPN to become the official beer sponsor for the College Football Playoffs.

The deal, which takes effect immediately, includes the CFP Semi-finals, National Championship and the “New Years’ Six” bowl properties: Peach, Sugar, Fiesta, Rose, Cotton and Orange Bowls.

Financial terms of the alliance were not released.

Dos Equis will support with extensive integration throughout ESPN's CFP coverage via a multi-platform effort to include TV, print, radio, Internet, social media and logo usage rights on-pack for Dos Equis brands.

In addition, Dos Equis said it would have a "significant presence across ESPN's platforms" throughout the regular season.

Dos Equis, a division of Heineken, will promote a variety of "Drink Responsibly" communications for fans 21+, alongside promotion of its various products.

The brand's "Stay Thirsty" umbrella campaign features the "Most Interesting Man in the World." It was not revealed whether the character would become part of new college football-themed creative.

The College Football Playoff semifinals, both on Dec. 31 and both on ESPN, feature No. 1 Clemson vs. No. 4 Oklahoma in the Capital One Orange Bowl 4 PM ET); and No. 2 Alabama vs. No. 3 Michigan State in the Goodyear Cotton Bowl (8 PM ET).

The National Championship will be played on Jan. 11 in the University of Phoenix Stadium in Glendale, Az., on ESPN.

"This is a remarkable opportunity to help our consumers stay thirsty during one of the biggest sporting events in America."

The CFB National Championship game this past January, won by Ohio State, averaged 33.4 million viewers, the highest in ESPN and cable TV history.

Dos Equis joins a roster of College Football Playoff national sponsors that  include Allstate. AT&T, Buick, Capital One, Chick-fil-A, DirecTV, Dr. Pepper, Ford, Gatorade, Goodyear, Nissan, Northwestern Mutual, Reese's and Taco Bell.

Dos Equis said the sponsorship deal "further establishes Dos Equis' standing in sports, giving the brand a strong platform to drive fan engagement in one of the country's most exciting and growing franchises."

"Both Dos Equis and college football have seen tremendous growth over the past decade and working with the College Football Playoff and ESPN will be a bold platform for Dos Equis," Nuno Teles, CMO for Heineken USA, said in a statement. "Millions of fans tuned in as part of last years' record-setting championship telecast, and this is a remarkable opportunity to help our consumers stay thirsty during one of the biggest sporting events in America."

According to Ed Erhardt, president-global sales and marketing for ESPN, "Adding Dos Equis to the roster of brands aligned with the College Football Playoff further underscores the broad reach of the college football audience. We look forward to working with Dos Equis to create 'interesting' brand integrations."

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