Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar072012

Dove Men+Care Gets Fans Into March Madness With Major Social Media Campaign  

By Barry Janoff

March 7, 2012: Tapping into what might be one of the top two online sports viewerships of the year, Unilever brand Dove Men+Care plans one of the biggest social media pushes in NCAA men's basketball tournament history.

Dove Men+Care "Journey to Comfort" will include Facebook, YouTube, Twitter, Amazon and Viggle. The campaign also features a series of March Madness TV spots, all anchored by new deals with former NBA star and current TV analyst Shaquille O'Neal, two-time NBA MVP Steve Nash and Michigan State University head basketball coach Tom Izzo.

Comparing 2011 against 2010, CBS and Turner reported a 63% increase in total digital visits and a 17% increase in total hours of streamed video, according to marketing research firm Kantar Media, New York. In 2011, advertisiers spend $738 million during the NCAA men's hoops tournament, second only to the $900 million spent during Super Bowl XLV in February 2011.

Analysts predict that the 2012 Summer Olympics in London might be the only sports event to surpass 2012 March Madness in online viewership.

Unilever is in the second season of a multi-year deal as an official "corporate champion" of the NCAA.

The Dove Men+Care “Journey to Comfort” campaign during the NCAA men's basketball Division I tournament will see O'Neal, Nash and Izzo share personal experiences that have helped them "become comfortable in their own skin." The campaign is breaking this week at Dove's Web site and dedicated Facebook and YouTube destinations.

It will expand beginning on March 11, aka "Selection Sunday," when the teams and brackets for the 2012 NCAA tournament will be unveiled.

Throughout the tournament, Dove Men+Care will air a series of TV spots with O'Neal, Nash and Izzo on the networks covering March Madness: CBS and Turner Network's TBS, TNT and TruTV, as well as their online properties. The 2012 tournament culminates with the Final Four at the Mercedes-Benz Superdome in New Orleans on March 31 and April 1.

Among its social and new media activations, Dove Men+Care said it has partnered with Viggle, a loyalty program for television, to offer fans who check into NCAA basketball games within Viggle the "chance to earn extra points" by watching the 'Journey to Comfort' videos."

Visitors will have access to a Viggle Dove Men+Care NCAA tournament page featuring live tournament stats, discussions, “Journey to Comfort” talent videos, and opportunities to purchase Dove Men+Care products through Amazon.com.

The Dove Men+Care Twitter and Facebook pages will enable visitors to connect with O’Neal, Nash and Izzo for game predictions and basketball discussions. Their stories will also be available via downloadable Dove Men+Care apps for IOS or Android devices.

A “Shaq’s Big Excuse” Facebook app will enable users to send one of several customizable phone messages to a boss, co-worker or friend to use as a "hall pass" to get out of obligations and stay home to watch March Madness.

“I wasn’t always ‘the man,’” O’Neal says in one of his vignettes. “I had to work hard for my success in basketball, and had tremendous coaches along the way. Now I’m a coach, both as a father and to my teams at the Boys and Girls Club — growing into that role has been a huge part of my journey.”

Nash, in one of his spots, recalls his senior year at the University of Santa Clara on Selection Sunday "waiting for our name to come up. I had the whole team at my house. When our name came up, I took off out of the house and ran four blocks as fast as I could. It was a huge sense of relief and joy. When I came back my teammates were waiting in front of the house. 'Where'd you go? What were you doing?'"

"[This campaign] will resonate with fans who are also fathers, and not only enhances their NCAA tournament experience, but also their relationship with our brand.”

Via an interactive game of basketball challenges and sports trivia, visitors can be entered into the “Journey to the Final Four” sweepstakes at  for a chance to win basketball prizes, autographed gear and a VIP trip to the 2013 NCAA Men’s Final Four in Atlanta. (Full details here.)

“This campaign takes even the most successful sports figures and transforms them from herculean to human,” Rob Candelino, vp-brand building for Unilever Skincare, said in a statement. “Most men admire these three legends for leading their teams to victory, but when Shaq, Nash and Izzo talk about the most important ‘team’ to them, it’s their children that take center court."

According to Candelino, this perspective will resonate "with fans who are also fathers, and not only enhances their NCAA tournament experience, but also their relationship with our brand.”

O’Neal, Nash and Izzo join a roster of athletes and coaches who have appeared in past “Journey to Comfort”  activation that includes Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III, Bobby Hurley, Stewart Cink, Davis Love III and Kirk Herbstreit.

Back to March Madness 2012

Back to Home Page