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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep122013

Dove Men+Care Puts MLB Dads Hunter, Wieters, Sale In Playoff Marketing Mode

By Barry Janoff

September 11, 2013: Dove Men+Care is ramping up a campaign with players from Major League Baseball timed for the end of the 2013 season, the post-season and World Series, but with an eye on the start of the 2014 season.

Players including Torri Hunter (Detroit Tigers), Ben Zobrist (Milwaukee Brewers), Chris Sale (Chicago White Sox) and Matt Wieters (Baltimore Orioles) have filmed a series of videos in which they talk about being dads and why "raising their own teams at home means more than batting and earned run averages."

The effort comes with an Instagram-based promotion in which people are asked to submit father-and-son photos for the chance to win tickets to a game on Opening Day in 2014. (Full details here.)

The promotion runs now through Oct. 30. The MLB post-season begins Oct. 1. The World Series scheduled to begin Oct. 23, with a seven-game series scheduled to end on Oct. 31.

"These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important 'position,'" Rob Candelino, GM/vp-marketing for Dove parent company Unilever. "Dove Men+Care celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood."

According to Dove Men+Care, one video per week will air exclusively online at a dedicated MLB-Dove Web site. An anthem spot features clips from all the videos is expected to air on TV during baseball programming.

Dove Men+Care will also support with social media including Facebook and Twitter.

"It can be hard at times and the travel can be tough," explains Wieters, whose first child was born last September. "It's better when you [play games] at home. Now, when I am home, I don't sit on the couch as much. I want to follow him around and see what he's doing." (See the full spot here.)

In his video, Hunter says, "The four or five months that I'm home during the off-season, I spend every day with my kids. [During that time] I try to pour into them everything that I have [to make up for] the eight months that I'm out . . . .  Baseball is important for a minute. What you have with your children is important for a lifetime."

"It's a lot of work and a lot of time being tired," says Zobrist (pictured with son). "But in the end, it's so worth it."

Dove Men+Care recently unveiled a campaign with tennis icon John McEnroe to support its alliance with the ING NYC Marathon this November. Athletes and coaches featured in previous campaigns include Dwyane Wade, Shaquille O'Neal, Steve Nash, Magic Johnson, Drew Brees, Albert Pujols. Stewart Cink and Davis Love III.

Consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

For Dove Men+Care, Targeting Men Via Athletes Turns Scents Into Dollars

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