Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar152011

Dove Men+Care Has March Madness Magic With Earvin Johnson Hoops Marketing

By Barry Janoff, Executive Editor

Dove Care+Men has enlisted Magic Johnson to star in ads and also support a trivia contest.March 14, 2011: Earvin "Magic" Johnson is remembered not only for his NBA Hall of Fame career with the Los Angeles Lakers, but also a college career that included the 1978-79 NCAA national championship with Michigan State.

To coincide with the 2011 Men's Division I basketball tournament, NCAA corporate partner Unilever is unveiling a campaign for its Dove Men+Care brand that stars Johnson, Georgetown University head basketball coach John Thompson III and former Duke University point guard Bobby Hurley, who each reveal the "personal milestones that helped them become comfortable in their own skin – on and off the court."

The series, “Journey to Comfort,” will air throughout NCAA March Madness programming, which this season for the first time will be on four networks: CBS and Time Warner division Turner networks TBS, TNT and truTV. They also will run online at Web sites including Dovemencare.com, YouTube and the online properties of the four networks.

The Dove Men+Care campaign will also include the brand's first iAd for iPad, Apple’s mobile advertising platform.

In addition to supporting its alliance with the NCAA, the campaign will feature POP for the entire line of male grooming products from Dove Men+Care, including the launch of a line of Dove Men+Care antiperspirants/deodorants and sensitive clean personal wash.

Johnson, Thompson and Hurley join a roster of other sports stars who have appeared in Dove Men+Care “Journey to Comfort" marketing, including Drew Brees, Albert Pujols, Joe Girardi and Andy Pettitte.
 
“The ‘Journey to Comfort’ stories are about highlighting personal milestones that all men who are comfortable in their own skin can appreciate,” Rob Candelino, marketing director for personal wash U.S. at Unilever, said in a statement. “Our NCAA corporate partnership allows us to utilize NCAA March Madness in a fresh, new way for Dove Men+Care to connect with these men during an event they are already passionate about.”

In his segments, Magic talks about his dad, winning an NCAA championship, playing in the NBA, winning a gold medal in the Olympics and becoming a successful entrepreneur. Thompson and Hurley both reflect on what it was like growing up with legendary coaches as fathers and also establishing their own unique identities.

"Everything that I am as a man I got from my family," says Johnson in  one of his spots. "My father had a trash hauling service. I had to work with him every day in the summertime. Kids would always tease you. 'Oh, there goes the trash man.' But my father was so confident and never even blinked an eye. So it made me stand tall. Because he stood tall." (See the spots here.)

According to Magic, “I believe becoming comfortable with yourself as a man is all about self-confidence. I can really relate to the Dove Men+Care ‘Journey to Comfort’ because it has truly been a journey for me having to find comfort in new roles throughout my life off the basketball court such as becoming an entrepreneur.”

Former Duke University star Bobby Hurley talks about being comfortable in his skin.In addition to the TV, print and online segments, consumers can win a trip to meet Johnson at a game in Los Angeles. Now through April 5, 201, people can play "Trivia Timeout" at  the Dove Men+Care Web site or on their iPad or iPhone. By answering NCAA-themed questions, they will be entered into a sweepstakes dangling the grand prize of a meet-and-greet with Magic, tickets to the 2012 NCAA Men’s Final Four in New Orleans, basketballs autographed by Johnson and other NCAA-related prizes. (Full details here.)

Sample multiple choice questions include: "In 2005's basketball tournament, who beat Chattanooga in the first round, 70-54?" (Wake Forest). And "Which school beat Illinois in the NCAA National Championship, 75-70, in the 2005 NCAA Basketball Tournament?" (North Carolina)

The Dove Men+Care iAd will also include extended stories from Johnson, Thompson and Hurley and a “Game Day Fan Zone,” which enables visitors to access daily game schedules.

Other support during the NCAA tournament action includes game times, team match-ups and fun facts at DoveMenCare on Twitter. The Twitter destination also offers opportunities to win collegiate team merchandise and tickets for movies and sporting events. People can also follow Johnson's Dove Men+Care “Journey to Comfort” during the tournament at his Twitter account.

Back to March Madness 2011

Back to Home Page