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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun042015

Big (Apple) Deal: DraftKings Builds Sports Role With MSG, Knicks, Rangers, Liberty

By Barry Janoff

June 4, 2015: Fresh off a deal naming it the presenting sponsor of the Belmont Stakes on Saturday, DraftKings has signed a long-term alliance making it a "signature partner" of Madison Square Garden and the exclusive "official daily fantasy sports partner" for all of Madison Square Garden Company's teams, including the New York Knicks, Rangers, Liberty and the NBA D-League Westchester Knicks.

DraftKings joins such MSG signature partners as Anheuser-Busch, Coca-Cola, Delta Air Lines, Kia, Lexus and SAP, plus marquee partner Chase.

Among its other alliances, DraftKings is the exclusive daily fantasy sports partner of MLB, the NHL, Nascar, UFC, the World Series of Poker and the Breeders Cup.

As part of its deal with the Belmont Stakes (June 6), DraftKings gets branded apparel on all horses and gate crew, a branded cooler blanket on the winning horse of the Belmont Stakes at the conclusion of the race, a DraftKings Player Lounge and an exclusive hospitality area for VIP race fans. DraftKings also said it would air a "number of advertisements and promotions" during the broadcast on NBC.

Financial terms of the MSG pact were not disclosed.

"DraftKings is a leader in daily fantasy sports and has been at the forefront of offering fans new ways to connect with their favorite teams and players on a nightly basis," Ron Skotarczak, evp-marketing partnerships for The Madison Square Garden Company, said in a statement.

As part of the deal, DraftKings is now the marquee partner for the WNBA's Liberty, which includes having its logo appear on the team's home and away uniforms and shooting shirts.

Marketing support includes DraftKings' brand exposure at Madison Square Garden for all Knicks, Rangers and Liberty games, as well as Westchester Knicks games in the Westchester County Center.

DraftKings will also have a year-round presence on the seven video boards on the outside walls of The Garden and will be title partner for MSG's "DraftKings Fantasy Lounge" (located on the SAP Madison Concourse), schedule to open this fall.

DraftKings said that integration at these events would include digital and static signage throughout Madison Square Garden, exposure on MSG's GardenVision center-hung multi-media display, branding on the apron of the court for Knicks, Liberty and Westchester Knicks home games and "hospitality offerings" around the four teams.

According to Jason Robins, CEO and co-founder of DraftKings, "The Madison Square Garden Company's outstanding lineup of world-renowned teams and properties makes this an ideal partnership for us," said "We couldn't be more excited to have a brand-new DraftKings Fantasy Lounge at 'The World's Most Famous Arena' where we will continue to provide our DraftKings community with the best of the best in innovative and exclusive experiences for years to come."

"We are thrilled to welcome them to our industry-leading group of MSG signature partners and as the new marquee partner of the Liberty," said Skotarczak. "We look forward to providing them with a platform that connects the fantasy sports destination with our teams' loyal and passionate fan bases."

Boston-based DraftKings was founded in 2012.

Daily Fantasy Sports Category Named Top Ten Marketer Of 2014

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