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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun052018

Dubai Duty Free Extends, Expands With WTA, Adds Halep, Svitolina To Marketing

By Barry Janoff

June 5, 2018: Dubai Duty Free, which has been a WTA partner since 2004, has extended and expanded its alliance with the women’s tennis organization.

In addition, Dubai Duty Free said it has signed world No.1 ranked Simona Halep and Elina Svitolina, currently ranked No. 4, as spokespersons, joining Caroline Wozniacki in that capacity.

The global airport retailer said the core elements of the partnership are designed to “align Dubai Duty Free with WTA's premium assets, allowing (it) to increase its reach through a newly expanded ambassador program, new high-profile event experiences and custom headlining exposure for its most prestigious events.”

Financial terms of the new deal were not released.

“The WTA is tremendously proud of our longstanding relationship with Dubai Duty Free,” Steve Simon, WTA CEO and chairman, said in a statement. “Dubai Duty Free is an avid supporter of women’s tennis and we look forward to continue growing the sport even more in this next chapter of our partnership.”

Other WTA global partners include Porsche, SAP, USANA and IQIYI online video platform.

Prominent in its WTA and tennis presence is Dubai Duty Free as owner, organizer and title sponsor for the Dubai Duty Free Tennis Championships, an equal-prize money premier tournament played in Dubai, UAE, in the Aviation Club Tennis Centre

Past winners of the tournament include all three Dubai Duty Free ambassadors: Svitolina (2017, 2018, pictured) Halep (2015) and Wozniacki (2011).

The agreement continues Dubai Duty Free’s sponsorship of the WTA year-end World No.1 singles and doubles awards, most recently presented to Halep for singles and the former doubles team of Martina Hingis and Latisha Chan at the 2017 BNP Paribas WTA Finals Singapore presented by SC Global.

Among activation under the new deal, Dubai Duty Free will host a special "Women That Achieve Power Lunch," which will bring together tennis’ most influential women, media and WTA partners.

It will be held as part of WTA’s just unveiled “WTA Tennis on the Thames” event (June 28), just prior to Wimbledon 2018 (July 2-15) in the Bernie Spain Gardens at London’s Oxo Tower.

It is described as “a public celebration of women who are shaping the world through their pioneering spirit and achievements both on and off the court.”

“For the past 45 years the WTA has been at the forefront of change in women’s sport,” Micky Lawler, WTA president, said in a statement. “From Billie Jean King fighting for gender equality to Serena Williams ushering in a new era of power and athleticism, the WTA has left an undeniable impression.

“The Tennis on the Thames event is a celebration of the WTA, our players and their personal accomplishments that have sparked positive change in the lives of one or thousands of individuals, both on and off the court,” said Lawler.

“There are some new innovations planned for this year and we are looking forward to working with the WTA on making these effective for our brand.”

Partners of the WTA Tennis on the Thames also include Häagen-Dazs, SAP and USANA

According to Colm McLoughlin, executive vice chairman and CEO for Dubai Duty Free, “We are delighted to extend our partnership with the WTA and look forward to working with the three ambassadors, Caroline, Simona and Elina, all of whom we know very well through our Dubai Duty Free Tennis Championships.

“There are some new innovations planned for this year, not least the new and exciting activation in London, and we are looking forward to working with the WTA on making these effective for our brand.”

“It’s an honor to represent Dubai Duty Free as a brand ambassador,” Halep said in a statement. “I have many memories at the Dubai Duty Free Tennis Championships, especially winning the title in 2015, but also all of the experiences I have been part of due to Dubai Duty Free’s love for women’s tennis.”

PHOTO COURTESY Dubai Duty Free Tennis Championships (Elina Svitolina)

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