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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov052015

Duncan, Parker Lead Spurs Back For A Shopping, Marketing Spree In H-E-B

By Barry Janoff

November 5, 2015: Just like properly inflated basketballs, clean jerseys and fresh kicks, the start of the NBA season would not be the same without a new campaign from supermarket chain H-E-B featuring a cast of characters from the San Antonio Spurs.

For the 11th year,  H‑E‑B and Spurs Sports & Entertainment have teamed to created a multi-layer marketing campaign anchored by six humorous TV spots starring Spurs stars Tim Duncan, Manu Ginobili, Danny Green, Kawhi Leonard, Patty Mills, Tony Parker, team mascot The Coyote and newcomer LaMarcus Aldridge, who signed with the team during the off-season.

H-E-B has 360 stores in Texas and Mexico, but gets a marketing spotlight well beyond its region, not just because of the star power of Duncan, Parker and crew, but because fans and consumers tend to enjoy the low-key, if not homey attitude of the effort.

“We never dreamed it would take off like this,” said Cory Basso, H-E-B's group vp-marketing and advertising. told Spurs.com. “I think the Spurs’ culture and ours are similar, and want to tie them together in a fun way with these commercials.”

In addition to the spots, the campaign includes Internet, social media, POP and in-arena in AT&T Center, the Spurs home venue.

H-E-B, a 110-year-old company with sales topping $22 billion, has a vested interest as a marketing partner with the team, including the 7,300 square foot H-E-B FanZone in AT&T Center that contains 56 LCD flat-screen TVs, pop-a-shot games, arena bowl view, a private bar and multiple catering stations.

The six spots, five in English and one in Spanish, were all shot in one day last month, each focusing on a different area of the supermarket.

"Cooking Class" finds the players being instructed on how to make jalapeño poppers by "Chef" Tony Parker.

"Gifts For Marcus" sees Aldridge being welcomed to the team with H-E-B Primo Picks: That Green Sauce, Creamy Creations and Prime 1 Steaks and Burgers.

In "New Boat," the players seek a name for a fishing vessel as they talk about H-E-B Oven Ready Seafood meals. (Timtanic. Man-u-Ray. Hoop Line and Sinker, Kawhi Knot and LaSharkus are all proposed, none of which are accepted.)

"Chicken Retreat" features H-E-B's "fresh, local, 100% natural chicken with no artificial ingredients or preservatives," in which Ginobili has deconstructed the team's home court to use the floorboards to build a chicken coop.

The team mascot stars in "Stronger Than Coyote," in which Green and Mills help Coyote put H-E-B Texas Tough products to the test.

The NBA said it uses the Spurs H-E-B campaigns to show other teams how to use players to promote marketing partners.

Lead agency is Richards Group, Dallas.

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