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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec052016

Sweet Deal: NHL, Players, Fans Can Now Run On Dunkin’ Donuts With Official Alliance

Special to NYSportsJournalism.com

December 5, 2016: The NHL’s Centennial Celebration just got a lot sweeter, giving players and fans a reason to run on Dunkin’ Donuts.

The league said it has signed a multi-year deal with Dunkin’ Donuts making the company the official U.S. coffee, donut and breakfast sandwich for the NHL.

Financial teams of the pact were not released.

The pact will officially launch during the 2017 Bridgestone NHL Winter Classic outdoor game in St. Louis, scheduled for Jan. 2, 2017.

Dunkin' Donuts said this would be its first national sports league partnership,

The NHL has an official deal with Tim Hortons coffee and donut chain in Canada.

"As the NHL celebrates its Centennial year, we are thrilled to be partnering with such an iconic league, giving our fans many more opportunities to engage with their favorite hockey teams," Tom Manchester, vp-field marketing for Dunkin' Brands, said in a statement.

"NHL fans, much like Dunkin' Donuts fans, are some of the most loyal, energetic and passionate fans around. Dunkin' Donuts' coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season," said Manchester.

To support the U.S. pact with the NHL, Canton, Mass.-based Dunkin’ Donuts said it would expand its marketing presence via deals with New York Rangers captain Ryan McDonagh and Boston Bruins center David Backes.

McDonagh and Backes will be featured in multi-media marketing, along with  Meghan Duggan, U.S. Women's Hockey Team captain and star forf the Boston Pride of the National Women’s Hockey League.

Duncan’ Donuts is already an official corporate sponsor of the NWHL and via a partnership with USA Hockey the official coffee shop of the U.S. Women's National Team.

In addition to the Winter Classic, Dunkin' Donuts will be “prominently featured” other NHL jewel events, including  All-Star Weekend, the Stadium Series and the NHL's year-long Centennial celebration.

Dunkin' Donuts presence will include ads, LED Signage, Jumbotron displays and on-site activations.

Dunkin' Donuts will also have significant presence across NHL's broadcast and digital platforms in the U.S.

As part of a multi-million dollar partnership with NBC Sports, Dunkin’ Donuts presence will include custom in-game features, dasherboard visibility; and ads across broadcast, digital and social media channels, beginning Jan. 2 and continuing throughout the NHL season.

"Dunkin' Donuts' coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season."

Dunkin' Donuts said it already has alliances with such NHL franchises as the Bruins, Chicago Blackhawks, Nashville Predators, Rangers, Philadelphia Flyers, Pittsburgh Penguins, Tampa Bay Lightning and Washington Capitals.

Via the new leaguewide partnership with the NHL in the U.S., Dunkin’ Donuts will now have alliances with the Anaheim Ducks, Arizona Coyotes, Colorado Avalanche, Dallas Stars, San Jose Sharks and St. Louis Blues.

Dunkin' Donuts said it would offer special NHL team logo donuts for a limited time throughout the season at participating U.S. restaurants in select markets. 

According to Dave Lehanski, svp-business development and global partnership for the NHL, "This groundbreaking deal, marking the NHL as the first professional sports league partner for Dunkin' Donuts, reflects the power and reach of the NHL brand and our ever-growing fan base.

"Dunkin' Donuts' coffee, donuts and breakfast sandwiches are synonomous with hockey at all levels - whether you're a hockey fan, parent, or player. We're excited and proud to welcome Dunkin' Donuts to our NHL family, and look forward to working together to engage hockey fans all across the country," said Lehanski.

Duncan’ Donuts athlete roster also includes Rob Gronkowski of the NFL’s New England Patriots and recently retired MLB all-star David Ortiz.


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