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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec052016

Sweet Deal: NHL, Players, Fans Can Now Run On Dunkin’ Donuts With Official Alliance

Special to NYSportsJournalism.com

December 5, 2016: The NHL’s Centennial Celebration just got a lot sweeter, giving players and fans a reason to run on Dunkin’ Donuts.

The league said it has signed a multi-year deal with Dunkin’ Donuts making the company the official U.S. coffee, donut and breakfast sandwich for the NHL.

Financial teams of the pact were not released.

The pact will officially launch during the 2017 Bridgestone NHL Winter Classic outdoor game in St. Louis, scheduled for Jan. 2, 2017.

Dunkin' Donuts said this would be its first national sports league partnership,

The NHL has an official deal with Tim Hortons coffee and donut chain in Canada.

"As the NHL celebrates its Centennial year, we are thrilled to be partnering with such an iconic league, giving our fans many more opportunities to engage with their favorite hockey teams," Tom Manchester, vp-field marketing for Dunkin' Brands, said in a statement.

"NHL fans, much like Dunkin' Donuts fans, are some of the most loyal, energetic and passionate fans around. Dunkin' Donuts' coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season," said Manchester.

To support the U.S. pact with the NHL, Canton, Mass.-based Dunkin’ Donuts said it would expand its marketing presence via deals with New York Rangers captain Ryan McDonagh and Boston Bruins center David Backes.

McDonagh and Backes will be featured in multi-media marketing, along with  Meghan Duggan, U.S. Women's Hockey Team captain and star forf the Boston Pride of the National Women’s Hockey League.

Duncan’ Donuts is already an official corporate sponsor of the NWHL and via a partnership with USA Hockey the official coffee shop of the U.S. Women's National Team.

In addition to the Winter Classic, Dunkin' Donuts will be “prominently featured” other NHL jewel events, including  All-Star Weekend, the Stadium Series and the NHL's year-long Centennial celebration.

Dunkin' Donuts presence will include ads, LED Signage, Jumbotron displays and on-site activations.

Dunkin' Donuts will also have significant presence across NHL's broadcast and digital platforms in the U.S.

As part of a multi-million dollar partnership with NBC Sports, Dunkin’ Donuts presence will include custom in-game features, dasherboard visibility; and ads across broadcast, digital and social media channels, beginning Jan. 2 and continuing throughout the NHL season.

"Dunkin' Donuts' coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season."

Dunkin' Donuts said it already has alliances with such NHL franchises as the Bruins, Chicago Blackhawks, Nashville Predators, Rangers, Philadelphia Flyers, Pittsburgh Penguins, Tampa Bay Lightning and Washington Capitals.

Via the new leaguewide partnership with the NHL in the U.S., Dunkin’ Donuts will now have alliances with the Anaheim Ducks, Arizona Coyotes, Colorado Avalanche, Dallas Stars, San Jose Sharks and St. Louis Blues.

Dunkin' Donuts said it would offer special NHL team logo donuts for a limited time throughout the season at participating U.S. restaurants in select markets. 

According to Dave Lehanski, svp-business development and global partnership for the NHL, "This groundbreaking deal, marking the NHL as the first professional sports league partner for Dunkin' Donuts, reflects the power and reach of the NHL brand and our ever-growing fan base.

"Dunkin' Donuts' coffee, donuts and breakfast sandwiches are synonomous with hockey at all levels - whether you're a hockey fan, parent, or player. We're excited and proud to welcome Dunkin' Donuts to our NHL family, and look forward to working together to engage hockey fans all across the country," said Lehanski.

Duncan’ Donuts athlete roster also includes Rob Gronkowski of the NFL’s New England Patriots and recently retired MLB all-star David Ortiz.


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