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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec052016

Sweet Deal: NHL, Players, Fans Can Now Run On Dunkin’ Donuts With Official Alliance

Special to NYSportsJournalism.com

December 5, 2016: The NHL’s Centennial Celebration just got a lot sweeter, giving players and fans a reason to run on Dunkin’ Donuts.

The league said it has signed a multi-year deal with Dunkin’ Donuts making the company the official U.S. coffee, donut and breakfast sandwich for the NHL.

Financial teams of the pact were not released.

The pact will officially launch during the 2017 Bridgestone NHL Winter Classic outdoor game in St. Louis, scheduled for Jan. 2, 2017.

Dunkin' Donuts said this would be its first national sports league partnership,

The NHL has an official deal with Tim Hortons coffee and donut chain in Canada.

"As the NHL celebrates its Centennial year, we are thrilled to be partnering with such an iconic league, giving our fans many more opportunities to engage with their favorite hockey teams," Tom Manchester, vp-field marketing for Dunkin' Brands, said in a statement.

"NHL fans, much like Dunkin' Donuts fans, are some of the most loyal, energetic and passionate fans around. Dunkin' Donuts' coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season," said Manchester.

To support the U.S. pact with the NHL, Canton, Mass.-based Dunkin’ Donuts said it would expand its marketing presence via deals with New York Rangers captain Ryan McDonagh and Boston Bruins center David Backes.

McDonagh and Backes will be featured in multi-media marketing, along with  Meghan Duggan, U.S. Women's Hockey Team captain and star forf the Boston Pride of the National Women’s Hockey League.

Duncan’ Donuts is already an official corporate sponsor of the NWHL and via a partnership with USA Hockey the official coffee shop of the U.S. Women's National Team.

In addition to the Winter Classic, Dunkin' Donuts will be “prominently featured” other NHL jewel events, including  All-Star Weekend, the Stadium Series and the NHL's year-long Centennial celebration.

Dunkin' Donuts presence will include ads, LED Signage, Jumbotron displays and on-site activations.

Dunkin' Donuts will also have significant presence across NHL's broadcast and digital platforms in the U.S.

As part of a multi-million dollar partnership with NBC Sports, Dunkin’ Donuts presence will include custom in-game features, dasherboard visibility; and ads across broadcast, digital and social media channels, beginning Jan. 2 and continuing throughout the NHL season.

"Dunkin' Donuts' coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season."

Dunkin' Donuts said it already has alliances with such NHL franchises as the Bruins, Chicago Blackhawks, Nashville Predators, Rangers, Philadelphia Flyers, Pittsburgh Penguins, Tampa Bay Lightning and Washington Capitals.

Via the new leaguewide partnership with the NHL in the U.S., Dunkin’ Donuts will now have alliances with the Anaheim Ducks, Arizona Coyotes, Colorado Avalanche, Dallas Stars, San Jose Sharks and St. Louis Blues.

Dunkin' Donuts said it would offer special NHL team logo donuts for a limited time throughout the season at participating U.S. restaurants in select markets. 

According to Dave Lehanski, svp-business development and global partnership for the NHL, "This groundbreaking deal, marking the NHL as the first professional sports league partner for Dunkin' Donuts, reflects the power and reach of the NHL brand and our ever-growing fan base.

"Dunkin' Donuts' coffee, donuts and breakfast sandwiches are synonomous with hockey at all levels - whether you're a hockey fan, parent, or player. We're excited and proud to welcome Dunkin' Donuts to our NHL family, and look forward to working together to engage hockey fans all across the country," said Lehanski.

Duncan’ Donuts athlete roster also includes Rob Gronkowski of the NFL’s New England Patriots and recently retired MLB all-star David Ortiz.


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