Friday
Nov122010

Dunkin' Donuts Hot For NHL Rookie Star Tyler Seguin In 'Caught Cold' Campaign

Tyler Seguin gets busy for Dunkin' Donuts.November 10, 2010: Dunkin’ Donuts is promoting a "Caught Cold" campaign in New England, and what better way to ice the deal than to sign NHL Boston Bruins rookie star Tyler Seguin as a company spokesperson. As part of the deal, Seguin will play a starring role in “Caught Cold,” Dunkin’ Donuts’ new season-long iced coffee marketing initiative.

Financial terms of the deal were not disclosed.

Seguin joins Boston Celtics All-Star guard Ray Allen as the second Boston star to recently sign with Dunkin’ Donuts. The company also recently unveiled its sponsorship renewal agreement with the Celtics. The three-year extension, which will focus on community and promotional initiatives, will run through the 2012-13 NBA season.

“We’re excited to have a rising young star like Tyler represent our brand,” Tom Manchester, Dunkin’ Donuts director of sports marketing, said in a statement. “We’ve had a great, long-term partnership with the Bruins, and Tyler will be a great addition to that relationship, and play a significant role in helping us reward our loyal customers with the opportunity to experience Boston Bruins hockey through the ‘Caught Cold’ campaign.”

Seguin and Allen each will appear in multi-media marketing for “Caught Cold,”  which rewards New England consumers who are “caught” drinking Dunkin’ Donuts Iced Coffee. Seguin, who was selected as the second overall pick by the Bruins in the 2010-11 NHL draft, will be featured in “Caught Cold” TV and radio commercials and participate in promotional appearances that drive consumer awareness of the program. Dunkin’ Donuts has been a sponsor of the Boston Bruins for more than 20 years.

Ray Allen of the Boston Celtics is also part of the 'Caught Cold' campaign.Every Tuesday throughout the 2010-11 NHL season, the Bruins street team will traverse the region on a mission to find and instantly reward customers spotted drinking Dunkin’ Donuts Iced Coffee with two tickets to an upcoming Bruins home game at the TD Garden. Dunkin' Donuts will give away more than 400 Bruins tickets, team gear and Dunkin' Donuts gift cards through the program. Dunkin' Donuts is doing a similar promotion with the Celtics, but on Thursdays during the NBA season.

According to Seguin, “It doesn’t get any bigger than Dunkin’ Donuts in Boston. They’re an institution and I’m honored to work with them. It’s even become part of my pre-game ritual. I drink a Dunkin’ coffee before every game."

Boston Celtics' Ray Allen Runnin' On Dunkin' Donuts

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