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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul282014

Duracell Powers Up NFL Seahawks-Niners Rivalry In New Quantum Campaign

By Barry Janoff

July 28, 2014: One of the best rivalries in the NFL in recent years will remain intense this season when the defending Super Bowl champion Seattle Seahawks against the San Francisco 49ers.

Thanks to Duracell, football fans won't have to wait until Nov. 27 and Dec. 14 when the two teams face off in home-and-home games.

A campaign breaking this week for Duracell Quantum, "On the Line," pits the Niners against the Seahawks in a pair of TV spots, one seen from Seattle's offensive side of the line as quarterback Russell Wilson tries to lead the team to a last-second, game-winning touchdown; the other from San Francisco's defensive side as linebacker Patrick Willis and crew try to stop Wilson.

The push coincides with Procter & Gamble brand Duracell's third season as the official "trusted battery of the NFL," and supports the league's use of Duracell Quantum in such devices as coach headsets, noise-cancelling modules and wireless microphones, which "facilitate seamless coach-to-player and coach-to-coach communication."

Although the Seahawks defeated the Niners twice in three games last season — including a 23-17 win in the NFC championship, which sent Seattle to Super Bowl XLVIII — there is no clear-cut winner here. The action in both spots begins with five seconds to play, with Seattle driving for a game-winning TD and the Niners preparing to shut the Seahawks down. They both end with Wilson attempting to dive over the goal line and Willis meeting him in a mid-air collision, with no clear outcome.

According to Duracell, more than 650 batteries are used by every NFL team in each game.

Willis has been a Duracell spokesman since the inception of the NFL alliance, including a spot in 2012, Trust Your Power, which tells the story of how he overcame numerous obstacles to become an All-Pro, which has received more than 2.2 million views on YouTube.

According to Duracell, Quantum "is the only battery trusted by the NFL and the Seattle Seahawks to power game day. Over 650 batteries are used during every game to facilitate critical communication within the team. Duracell batteries are used in a wide variety of devices including coach headsets, noise-cancelling modules and wireless microphones. They power seamless coach-to-player and coach-to-coach communication, and even the national anthem performance."

Regarding its Niners spot, "The San Francisco 49ers and the NFL only trust Duracell Quantum to power game day. Duracell batteries facilitate seamless coach-to-player and coach-to-coach communication, and even power the national anthem performance. Over 650 batteries are used during every game, powering critical communication within the team through devices including coach headsets, noise-cancelling modules and wireless microphones."

The Seahawks spot begins with a shot of a scoreboard showing five seconds left in a game. The Seattle offensive coordinator, seated in a coach's box, says over his headset to Russell, "We got one shot. Let's go." He then calls a play that Russell relates in the huddle.

A voiceover says, "When the game's on the line, the NFL trusts Duracell Quantum to power their game-day communication."

When the play begins, Russell eludes several tacklers and heads toward the goal. As he does, we see Willis shadowing him from the defensive side. The two meet above the goal, and before there is a resolution, the scene cuts to a shot of a Duracell Quantum as the voiceover says, "Lasts up to 35% longer than the competition.

In the Niners spot, a defensive coach on the sidelines transmits a play to Willis, who then relates it to his teammates on the field. After a few seconds, the coach says to Willis, "He's keeping it," which sends Willis airborne to stop Wilson.

The brand spends about $50 million a year on media, according to Kantar Media, New York. P&G this month moved its Duracell account from Acme Idea to Anomaly, New York.

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