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What Are You Watching In June 2018?
 
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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul282014

Duracell Powers Up NFL Seahawks-Niners Rivalry In New Quantum Campaign

By Barry Janoff

July 28, 2014: One of the best rivalries in the NFL in recent years will remain intense this season when the defending Super Bowl champion Seattle Seahawks against the San Francisco 49ers.

Thanks to Duracell, football fans won't have to wait until Nov. 27 and Dec. 14 when the two teams face off in home-and-home games.

A campaign breaking this week for Duracell Quantum, "On the Line," pits the Niners against the Seahawks in a pair of TV spots, one seen from Seattle's offensive side of the line as quarterback Russell Wilson tries to lead the team to a last-second, game-winning touchdown; the other from San Francisco's defensive side as linebacker Patrick Willis and crew try to stop Wilson.

The push coincides with Procter & Gamble brand Duracell's third season as the official "trusted battery of the NFL," and supports the league's use of Duracell Quantum in such devices as coach headsets, noise-cancelling modules and wireless microphones, which "facilitate seamless coach-to-player and coach-to-coach communication."

Although the Seahawks defeated the Niners twice in three games last season — including a 23-17 win in the NFC championship, which sent Seattle to Super Bowl XLVIII — there is no clear-cut winner here. The action in both spots begins with five seconds to play, with Seattle driving for a game-winning TD and the Niners preparing to shut the Seahawks down. They both end with Wilson attempting to dive over the goal line and Willis meeting him in a mid-air collision, with no clear outcome.

According to Duracell, more than 650 batteries are used by every NFL team in each game.

Willis has been a Duracell spokesman since the inception of the NFL alliance, including a spot in 2012, Trust Your Power, which tells the story of how he overcame numerous obstacles to become an All-Pro, which has received more than 2.2 million views on YouTube.

According to Duracell, Quantum "is the only battery trusted by the NFL and the Seattle Seahawks to power game day. Over 650 batteries are used during every game to facilitate critical communication within the team. Duracell batteries are used in a wide variety of devices including coach headsets, noise-cancelling modules and wireless microphones. They power seamless coach-to-player and coach-to-coach communication, and even the national anthem performance."

Regarding its Niners spot, "The San Francisco 49ers and the NFL only trust Duracell Quantum to power game day. Duracell batteries facilitate seamless coach-to-player and coach-to-coach communication, and even power the national anthem performance. Over 650 batteries are used during every game, powering critical communication within the team through devices including coach headsets, noise-cancelling modules and wireless microphones."

The Seahawks spot begins with a shot of a scoreboard showing five seconds left in a game. The Seattle offensive coordinator, seated in a coach's box, says over his headset to Russell, "We got one shot. Let's go." He then calls a play that Russell relates in the huddle.

A voiceover says, "When the game's on the line, the NFL trusts Duracell Quantum to power their game-day communication."

When the play begins, Russell eludes several tacklers and heads toward the goal. As he does, we see Willis shadowing him from the defensive side. The two meet above the goal, and before there is a resolution, the scene cuts to a shot of a Duracell Quantum as the voiceover says, "Lasts up to 35% longer than the competition.

In the Niners spot, a defensive coach on the sidelines transmits a play to Willis, who then relates it to his teammates on the field. After a few seconds, the coach says to Willis, "He's keeping it," which sends Willis airborne to stop Wilson.

The brand spends about $50 million a year on media, according to Kantar Media, New York. P&G this month moved its Duracell account from Acme Idea to Anomaly, New York.

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