Top
NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Apr232013

Kevin Durant, Chris (And 'Brother' Cliff) Paul Star In NBA Playoffs, TV Marketing

By Barry Janoff

April 22, 2013: Kevin Durant and Chris Paul are using their time in the NBA playoff spotlight to enhance their roles as marketing spokesmen.

Durant stars in a new TV spot and supporting campaign from BBVA Compass, which is the official U.S. banking partner of the league. Paul and his "twin brother" Cliff get to share the scene in a new spot from State Farm, the official insurance partner of the NBA.

This is the first commercial with Durant for BBVA Compass, which also signed his former Oklahoma City Thunder teammate James Hardin, now with the Houston Rockets, to a deal.

The State Farm campaign with Los Angles Clippers point guard Chris Paul launched late last year. This new spot continues the storyline of Chris Paul and his "brother" Cliff, who though separated at birth were both "born to assist."

The BBVA Compass campaign supports the financial firm's NBA Banking, which encompasses team-branded debit cards, NBA content available to account-holders, the ability to view game scores and headlines via the online account interface or mobile devices and the opportunity to earn NBAstore.com electronic gift cards by processing transactions online.

Harden is part of an online component with the tag, "Getting closer to the game. Every day." It flips through extreme close-ups of NBA fans with the text, "Real fans get close to the game," and as a shot of Harden appears, adds, "Yeah. This close."

“We’ve exceeded all of our internal targets for the campaign since our initial launch in February,” John Wessman, BBVA Compass CMO, said in a statement. “We already have NBA Banking account-holders in 37 states and we’ve connected with thousands of new fans and followers on social media.”

Regarding Chris and Cliff Paul, Tim Van Horn, assistant vp-marketing communications for State Farm said that the campaign has driven awareness for the insurance company and its products.

"When you find the right talent that makes sense from the company, the creative and the athlete sides, you tend go with it." Van Horn told NYSportsJournalism.com during a recent interview. "I don't know everything about Chris Paul, but what he seems to be about as a person, and what he seems to be about on the court, really speaks to the message we are trying to convey."

In Durant's BBVA Compass spot, a fan shows up for a Thunder game, but gets escorted by security to the team's locker room. "BBVA Compass knows that real fans want to get closer," offers a voiceover.

A door opens and the fan is greeted by Durant, who personally escorts the guy to a seat on the Thunder bench. "That's why we created NBA Banking," continues the voiceover. "Stay connected with scores while you bank. And show your passion for the team you love. You can even get NBA gear."

The upgraded fan also gets to take part in a post-game press conference, hang with cheerleaders and meet other fans as an honorary member of the team. (See the full spot here.)

The premise is similar to an ad from NFL partner Visa that ran last season in which a fan of the San Francisco 49ers gets to "coach" the team and a young girl questions Ray Lewis of the Baltimore Ravens during a post-game press conference, part of the financial firm's "Make It Epic" campaign in which people get to live out their NFL dreams.

The State Farm campaign began with Chris and Cliff separating at birth, then showing Chris becoming an assist leader on the court and Cliff assisting State Farm customers. The effort also includes a TV spot using such NBA on TNT personalities as Reggie Miller and Kenny Smith; and earlier this year saw a takeover of the Clippers home arena, the Staples Center, where fans donned Cliff Paul glasses and mustache (including Paul's teammate, Blake Griffin, and actor/director Billy Crystal during separate on-air interviews).

In the new spot, Chris and Cliff have met and are catching up on their respective lives. "Fate had reunited lost twins Chris and Cliff Paul, and the quickly made up for lost time," a voiceover explains as the duo sit in a diner. "As brothers will do, they began trading tales of their greatest assists."

For Chris, that involves becoming an All-Star guard and telling of his exploits in the NBA, such as hitting a last-second layup to defeat the Memphis Grizzlies in Game Two of the opening round of the 2013 NBA playoffs.

"But for every amazing feat that Chris shared, Cliff matched it with something just as extraordinary," such as swimming underwater in a flooded basement to rescue a family's pet goldfish. This spot ends with a bit of a cliffhanger (so to speak), as we see people beginning to take sides on which Paul brother brings more to the table.

"Not only did the brothers realize that they were equal, but they had inspired a competition that had only just begun," the commercial says as we see kids dressed either like Chris or Cliff and a mob of people outside the restaurant, half with over-size Chris heads and half with waving big Cliff heads.

"[But] no matter whose side you choose, you can't deny the power of an assist," the commercial finishes. (See the full spot here.)

Durant, Harden Now Banking With BBVA Compass

State Farm Drives Game Plan With Aaron Rodgers, Chris/Cliff Paul

Back to Home Page