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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun052009

Marketers Supporting Dwight Howard's NBA Finals Push

Updated June 5, 2009 (Originally posted May 27, 2009: A lot of the post-season marketing talk regarding the NBA has focused on ads from Nike and Vitaminwater putting Kobe Bryant and LeBron James in the spotlight. But companies such as adidas, T-Mobile and even Vitaminwater are supporting Dwight Howard and the Orlando Magic, which defeated LeBron's Cleveland Cavaliers in the Eastern Conference Finals. Nike is still running its "Most Valuable Puppets" campaign, with the company saying it is paying homage to two of the top players in the game. Vitaminwater has added to its Kobe-LeBron campaign with a new spot featuring Howard. Howard himself told the media after Game 3 of the Eastern Conference finals that he found the Nike "Most Valuable Puppets" spots entertaining but was quick to add, "If we go out there and play, we shouldn’t worry about what we see on TV, the commercials, the write-ups, whatever. Do we find it disrespectful that they’re counting us out? Yeah. But there is nothing we can control. What we can control is how hard we play on the court, and that’s when we get the job done.”

Adidas's Dwight Howard NBA Finals edition TS Commander LT.NBA Finals T-shirt featuring Kobe and Dwight.Adidas has been a strong marketing partner of Howard's for years, and af or the NBA Finals has released the 2009 All-Star Game unveiled the TS Commander LT, a sneak peak of the official player edition shoes for the 2009-10 NBA season which will debut at adidas Sport Performance stores Oct. 1. SRP $100). Howard will autograph a pair of the shoes after each Finals game, which will be put up for auction at www.NBA.com after the Finals. And at the NBA Store and at www.NBAStore.com, consumers can purchase a special NBA Finals T-shirt with the images of Bryant and Howard with the tag "Where CRUNCHTIME versus DUNKTIME Happens." Adidas' TechFit PowerWeb line was unveiled at the 2009 All-Star Game with the Magic center as the centerpiece. The undergarments act as a layer of body armor, have officially been endorsed by the NBA and even include an elbow sleeve accessory that Howard has been wearing during the playoffs (in addition to his adidas TS Bounce Commander basketball shoes) complete with an adidas logo. The line hits retail June 1, just three days before the NBA Finals are set to begin, with support that includes a promotion offering adidas gear and a "Give 100%, get 104%" tagged section at adidas.com. Adidas has also just unveiled a video, "Dwight Howard: The Detailed Mechanics of a Commander," an animated homage (from FreeDarko) that focuses on Howard's mental focus, spirit, energy and strength, at one point comparing his legs to the Space Shuttle that helped power him to the 2009 NBA Defensive Player of the Year award. T-Mobile will continue to run its spot with Howard, Dwyane Wade and Charles Barkley in which Barkley injures the videogame version of Howard. Howard also figures prominently in Vitaminwater marketing, where he even has appeared along with Bryant and James, so a push involving Howard alone or with Bryant would seem to be in place. Howard's marketing reach, which currently brings him about $15 million in endorsements (which also include McDonald's and others), now extends to the virtual world. Last week, Goodwin Sports Management, Seattle, which handles Howard, signed a deal with Virtual Greats, a virtual goods sales and distribution system, to create a signature line of virtual products for Howard as well as NBA All-Star Kevin Durant and WNBA MVP Candace Parker. The virtual Howard (pictured above), Durant and Parker characters will also be used to promote NBA and WNBA licensed products in online communities.

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