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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun052009

Marketers Supporting Dwight Howard's NBA Finals Push

Updated June 5, 2009 (Originally posted May 27, 2009: A lot of the post-season marketing talk regarding the NBA has focused on ads from Nike and Vitaminwater putting Kobe Bryant and LeBron James in the spotlight. But companies such as adidas, T-Mobile and even Vitaminwater are supporting Dwight Howard and the Orlando Magic, which defeated LeBron's Cleveland Cavaliers in the Eastern Conference Finals. Nike is still running its "Most Valuable Puppets" campaign, with the company saying it is paying homage to two of the top players in the game. Vitaminwater has added to its Kobe-LeBron campaign with a new spot featuring Howard. Howard himself told the media after Game 3 of the Eastern Conference finals that he found the Nike "Most Valuable Puppets" spots entertaining but was quick to add, "If we go out there and play, we shouldn’t worry about what we see on TV, the commercials, the write-ups, whatever. Do we find it disrespectful that they’re counting us out? Yeah. But there is nothing we can control. What we can control is how hard we play on the court, and that’s when we get the job done.”

Adidas's Dwight Howard NBA Finals edition TS Commander LT.NBA Finals T-shirt featuring Kobe and Dwight.Adidas has been a strong marketing partner of Howard's for years, and af or the NBA Finals has released the 2009 All-Star Game unveiled the TS Commander LT, a sneak peak of the official player edition shoes for the 2009-10 NBA season which will debut at adidas Sport Performance stores Oct. 1. SRP $100). Howard will autograph a pair of the shoes after each Finals game, which will be put up for auction at www.NBA.com after the Finals. And at the NBA Store and at www.NBAStore.com, consumers can purchase a special NBA Finals T-shirt with the images of Bryant and Howard with the tag "Where CRUNCHTIME versus DUNKTIME Happens." Adidas' TechFit PowerWeb line was unveiled at the 2009 All-Star Game with the Magic center as the centerpiece. The undergarments act as a layer of body armor, have officially been endorsed by the NBA and even include an elbow sleeve accessory that Howard has been wearing during the playoffs (in addition to his adidas TS Bounce Commander basketball shoes) complete with an adidas logo. The line hits retail June 1, just three days before the NBA Finals are set to begin, with support that includes a promotion offering adidas gear and a "Give 100%, get 104%" tagged section at adidas.com. Adidas has also just unveiled a video, "Dwight Howard: The Detailed Mechanics of a Commander," an animated homage (from FreeDarko) that focuses on Howard's mental focus, spirit, energy and strength, at one point comparing his legs to the Space Shuttle that helped power him to the 2009 NBA Defensive Player of the Year award. T-Mobile will continue to run its spot with Howard, Dwyane Wade and Charles Barkley in which Barkley injures the videogame version of Howard. Howard also figures prominently in Vitaminwater marketing, where he even has appeared along with Bryant and James, so a push involving Howard alone or with Bryant would seem to be in place. Howard's marketing reach, which currently brings him about $15 million in endorsements (which also include McDonald's and others), now extends to the virtual world. Last week, Goodwin Sports Management, Seattle, which handles Howard, signed a deal with Virtual Greats, a virtual goods sales and distribution system, to create a signature line of virtual products for Howard as well as NBA All-Star Kevin Durant and WNBA MVP Candace Parker. The virtual Howard (pictured above), Durant and Parker characters will also be used to promote NBA and WNBA licensed products in online communities.

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