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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Nov042018

E-Poll: Curry, James NBA’s Most Marketable, Giannis, Embiid Lead Next-Gen Players

By Barry Janoff

November 4, 2018: Who are the most marketable players in the NBA?

Even a casual fan wouldn’t be too hard-pressed to name Stephen Curry, LeBron James, Kevin Durant, James Harden and Kyrie Irving at or near the top of the list, even if based only on the fact that these players have very high-profile public images.

A new study from research and media intelligence firm E-Poll Marketing pretty much confirms that, but with some twists and turns thrown in as to why certain players are or are not near or atop the most marketable rankings.

Among the findings in a just-released survey: Even with Curry, James and crew regarded among the NBA’s overall most marketable players, Giannis “Greek Freak” Antetokounmpo, the 23-year-old forward already in his sixth season with the Milwaukee Bucks, is the league leader in marketing based on “appeal.”

Nike, which is one of Antetokounmpo's lead partners, is preparing a signature shoe for release. His deals also include JBL, BMO Harris Bank, Kronos Foods and others in his native Greece.

And Joel Embiid of the Philadelphia 76ers tops the list of marketable up-and-comers.

E-Poll Marketing, based in Encino, Calif., uses proprietary methods to track and determine the “E-Score Celebrity” ranking of thousands of athletes and celebrities, providing information that is used by “Fortune 500 brands, top agencies, and major broadcast and cable networks have used our research as the foundation for some of their most valued assets.”  

Based on their research, which includes appeal, awareness and other factors, Curry (Golden State Warriors) has the highest E-Score (93).

James (in his 16th NBA season but first with the Los Angeles Lakers) follows on the list (88), as do Irving (Boston Celtics, 86), Durant (Warriors, 86) and Klay Thompson (Warriors, 83), giving Golden State three players in the Top Ten.

Harden of the Houston Rockets is also in the Top Ten (78).

James tops the list based on “awareness,” Durant is regarded as the most “dynamic."

In large part due to his driving presence behind the I Promise School — which opened this semester for 240 third- and fourth-graders comprised of students “identified by Akron Public Schools as behind in critical academic areas and other factors" — James is seen as the NBA’s “most influential” player.

Curry, Irving and Durant are also among the most influential players in the league, according to E-Poll.

On the list of "Marketable Up-And-Comers," Embiid is followed by DeAndre Ayton (Phoenix Suns), Donovan Mitchell (Utah Jazz), De’Aaron Fox (Sacramento Kings) and Sixers teammate Ben Simmons.

Embiid, in his fifth season in the NBA, appears to be the breakout star among the league’s next-gen players.

He recently signed with Under Armour and Mountain Dew, is on the cover of EA Sports NBA Live 19 and was part of The Grinch movie campaign for ESPN and the NBA (pictured).

Ayton recently signed with Puma.

Russell Westbrook, who has been linked to fashion brands such as True Religion, leads all NBA athletes in the attributes “stylish” and “interesting,” making him a “unique candidate for brands looking for a trendy endorser,” according to E-Poll, supported by Westbrook deals that include Mountain Dew.

Among the NBA’s veterans, with a combined 56 seasons in the league. Dwyane Wade (Miami Heat), Dirk Nowitzki (Dallas Mavericks) and Vince Carter (Atlanta Hawks) also have high E-Scores.

Last season, led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spend topped $1 billion for the first time in league history, second among the four major U.S. sports behind the NFL ($1.2 billion).

The NBA figure was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to the 2018 ESP NBA Sponsorship Spend Report from ESP Properties, Chicago.

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