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NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Sunday
Nov042018

E-Poll: Curry, James NBA’s Most Marketable, Giannis, Embiid Lead Next-Gen Players

By Barry Janoff

November 4, 2018: Who are the most marketable players in the NBA?

Even a casual fan wouldn’t be too hard-pressed to name Stephen Curry, LeBron James, Kevin Durant, James Harden and Kyrie Irving at or near the top of the list, even if based only on the fact that these players have very high-profile public images.

A new study from research and media intelligence firm E-Poll Marketing pretty much confirms that, but with some twists and turns thrown in as to why certain players are or are not near or atop the most marketable rankings.

Among the findings in a just-released survey: Even with Curry, James and crew regarded among the NBA’s overall most marketable players, Giannis “Greek Freak” Antetokounmpo, the 23-year-old forward already in his sixth season with the Milwaukee Bucks, is the league leader in marketing based on “appeal.”

Nike, which is one of Antetokounmpo's lead partners, is preparing a signature shoe for release. His deals also include JBL, BMO Harris Bank, Kronos Foods and others in his native Greece.

And Joel Embiid of the Philadelphia 76ers tops the list of marketable up-and-comers.

E-Poll Marketing, based in Encino, Calif., uses proprietary methods to track and determine the “E-Score Celebrity” ranking of thousands of athletes and celebrities, providing information that is used by “Fortune 500 brands, top agencies, and major broadcast and cable networks have used our research as the foundation for some of their most valued assets.”  

Based on their research, which includes appeal, awareness and other factors, Curry (Golden State Warriors) has the highest E-Score (93).

James (in his 16th NBA season but first with the Los Angeles Lakers) follows on the list (88), as do Irving (Boston Celtics, 86), Durant (Warriors, 86) and Klay Thompson (Warriors, 83), giving Golden State three players in the Top Ten.

Harden of the Houston Rockets is also in the Top Ten (78).

James tops the list based on “awareness,” Durant is regarded as the most “dynamic."

In large part due to his driving presence behind the I Promise School — which opened this semester for 240 third- and fourth-graders comprised of students “identified by Akron Public Schools as behind in critical academic areas and other factors" — James is seen as the NBA’s “most influential” player.

Curry, Irving and Durant are also among the most influential players in the league, according to E-Poll.

On the list of "Marketable Up-And-Comers," Embiid is followed by DeAndre Ayton (Phoenix Suns), Donovan Mitchell (Utah Jazz), De’Aaron Fox (Sacramento Kings) and Sixers teammate Ben Simmons.

Embiid, in his fifth season in the NBA, appears to be the breakout star among the league’s next-gen players.

He recently signed with Under Armour and Mountain Dew, is on the cover of EA Sports NBA Live 19 and was part of The Grinch movie campaign for ESPN and the NBA (pictured).

Ayton recently signed with Puma.

Russell Westbrook, who has been linked to fashion brands such as True Religion, leads all NBA athletes in the attributes “stylish” and “interesting,” making him a “unique candidate for brands looking for a trendy endorser,” according to E-Poll, supported by Westbrook deals that include Mountain Dew.

Among the NBA’s veterans, with a combined 56 seasons in the league. Dwyane Wade (Miami Heat), Dirk Nowitzki (Dallas Mavericks) and Vince Carter (Atlanta Hawks) also have high E-Scores.

Last season, led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spend topped $1 billion for the first time in league history, second among the four major U.S. sports behind the NFL ($1.2 billion).

The NBA figure was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to the 2018 ESP NBA Sponsorship Spend Report from ESP Properties, Chicago.

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