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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Sep142018

E-Poll: Wentz, Watt Most Appealing NFL Players, Frito-Lay Favorite Fan Brand

By Barry Janoff

September 13, 2018: Despite the presence of Tom Brady, Aaron Rodgers, Odell Beckham Jr. and other well-known NFL players, Philadelphia Eagles quarterback Carson Wentz tops all NFL players in E-Score “appeal” and “marketable attributes” while Frito-Lay is the brand most appealing to fans.

Wentz, who was on track to compete for the 2017 MVP award before an ACL injury in his left knee forced him to miss the last three games of 2017 and the entire post-season, comes in with a league-leading 80 E-Score, according to a just released study from E-Poll Market Research, Encino, Calif.

Frito-Lay a division of PepsiCo, posting a 45 E-Poll score among avid NFL fans, leading all NFL marketing partners..

In a separate category, Wentz also came in No. 1 as having the most “interesting” marketable attributes.

A celebrity or athlete’s E-Score is calculated based on combined awareness and appeal, using more than 40 attributes, and each person is ranked relative to all.

In addition, “Having a top NFL athlete as an endorser can significantly boost a brand’s profile, especially among NFL fans – who make up a large part of the U.S. population,” according to E-Poll.

In overall appeal, Wentz is followed by JJ Watt (Houston Texans, 73 E-Score), Larry Fitzgerald (Arizona Cardinals, 67), Clay Matthews (Green Bay Packers, 66) and Nick Foles (Eagles, 65), who replaced Wentz during the post-season and was named MVP of Super Bowl LII following the Eagles 41-33 win over the New England Patriots.

To view the potential impact of a sponsorship, E-Score Brand said it “allows key measures to be filtered by NFL fandom, helping gauge the influence a brand has on NFL fans versus non-fans.”

Frito-Lay is followed by Nike (38 E-Poll score among avid NFL fans), Bose (36), Under Armour (31), Microsoft (30), Gatorade (26), Marriott (25), Dannon Oikos (22), Budweiser (20), Lincoln (17), Verizon (17), Bud Lights (16), Sleep Number (16), Castrol (15) and Microsoft Surface (15) among NFL sponsors “appeal by fandom.”

Among the Top Five players with most interesting marketing able attributes, Wentz was followed by Antonio Brown (Pittsburgh Steelers), Julian Edelman (New England Patriots), JJ Watt and Drew Brees (San Diego Chargers).

Watt was No. 1 among most influential NFL players, in large part due to his efforts in the Houston area and neighboring regions following Hurricane Harvey.

Beckham Jr. was No. 1 in stylish marketability attributes.

When it comes to marketable looks, Brady of the New England Patriots and Aaron Rodgers were tied for No. 1.

More than half of the Top 20 most-liked athletes are quarterbacks, led by Wentz. Teammate Foles (65 E-Score) came in at No. 5.

Brady was not among the Top 20 atheltes

• No. 7 Brees (61 E-Score)

• No. 8 Rodgers (58)

• No. 9 Alex Smith (Kansas City Chiefs, 57)

• No. 10 Russell Wilson (Seattle Seahawks, 56)

• No. 13 Jimmy Garoppolo (San Francisco 49ers, 54)

• No. 14 Matthew Stafford (Detroit Lions, 54)

• No. 18 Dak Prescott (Dallas Cowboys, 53)

• No. 19 Matt Ryan (Atlanta Falcons, 53)

• No. 20 Philip Rivers (San Diego Chargers, 52).

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