Top
NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Sep142018

E-Poll: Wentz, Watt Most Appealing NFL Players, Frito-Lay Favorite Fan Brand

By Barry Janoff

September 13, 2018: Despite the presence of Tom Brady, Aaron Rodgers, Odell Beckham Jr. and other well-known NFL players, Philadelphia Eagles quarterback Carson Wentz tops all NFL players in E-Score “appeal” and “marketable attributes” while Frito-Lay is the brand most appealing to fans.

Wentz, who was on track to compete for the 2017 MVP award before an ACL injury in his left knee forced him to miss the last three games of 2017 and the entire post-season, comes in with a league-leading 80 E-Score, according to a just released study from E-Poll Market Research, Encino, Calif.

Frito-Lay a division of PepsiCo, posting a 45 E-Poll score among avid NFL fans, leading all NFL marketing partners..

In a separate category, Wentz also came in No. 1 as having the most “interesting” marketable attributes.

A celebrity or athlete’s E-Score is calculated based on combined awareness and appeal, using more than 40 attributes, and each person is ranked relative to all.

In addition, “Having a top NFL athlete as an endorser can significantly boost a brand’s profile, especially among NFL fans – who make up a large part of the U.S. population,” according to E-Poll.

In overall appeal, Wentz is followed by JJ Watt (Houston Texans, 73 E-Score), Larry Fitzgerald (Arizona Cardinals, 67), Clay Matthews (Green Bay Packers, 66) and Nick Foles (Eagles, 65), who replaced Wentz during the post-season and was named MVP of Super Bowl LII following the Eagles 41-33 win over the New England Patriots.

To view the potential impact of a sponsorship, E-Score Brand said it “allows key measures to be filtered by NFL fandom, helping gauge the influence a brand has on NFL fans versus non-fans.”

Frito-Lay is followed by Nike (38 E-Poll score among avid NFL fans), Bose (36), Under Armour (31), Microsoft (30), Gatorade (26), Marriott (25), Dannon Oikos (22), Budweiser (20), Lincoln (17), Verizon (17), Bud Lights (16), Sleep Number (16), Castrol (15) and Microsoft Surface (15) among NFL sponsors “appeal by fandom.”

Among the Top Five players with most interesting marketing able attributes, Wentz was followed by Antonio Brown (Pittsburgh Steelers), Julian Edelman (New England Patriots), JJ Watt and Drew Brees (San Diego Chargers).

Watt was No. 1 among most influential NFL players, in large part due to his efforts in the Houston area and neighboring regions following Hurricane Harvey.

Beckham Jr. was No. 1 in stylish marketability attributes.

When it comes to marketable looks, Brady of the New England Patriots and Aaron Rodgers were tied for No. 1.

More than half of the Top 20 most-liked athletes are quarterbacks, led by Wentz. Teammate Foles (65 E-Score) came in at No. 5.

Brady was not among the Top 20 atheltes

• No. 7 Brees (61 E-Score)

• No. 8 Rodgers (58)

• No. 9 Alex Smith (Kansas City Chiefs, 57)

• No. 10 Russell Wilson (Seattle Seahawks, 56)

• No. 13 Jimmy Garoppolo (San Francisco 49ers, 54)

• No. 14 Matthew Stafford (Detroit Lions, 54)

• No. 18 Dak Prescott (Dallas Cowboys, 53)

• No. 19 Matt Ryan (Atlanta Falcons, 53)

• No. 20 Philip Rivers (San Diego Chargers, 52).

Back to Home Page