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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
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NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul062016

EA Sports Says 'Vote On,' Unveils Final Four Nominees, Marketing For 'FIFA 17' Cover

Special to NYSportsJournalism.com

July 5, 2016: It's not Copa America or UEFA Euro 2016, but for many people the result is just as dramatic.

EA Sports has named its Final Four players vying for the cover of FIFA 17: James Rodriguez of Real Madrid C.F., Anthony Martial of Manchester United, Eden Hazard of Chelsea FC or Marco Reus of Borussia Dortmund.

One of these men will win this crown, base on voting by people now thru July 19 via a dedicated Web site as well as social media.

According to EA Sports, the four cover contenders are also global ambassadors for FIFA 17 and worked with EA Sports to "influence gameplay and bring innovation to the way players think and move, physically interact with opponents, take set pieces and use new techniques in attack."

The voting is being supported by a multi-media campaign, including a 60-second spot, "Your Cover. Your Call." Internet and social media at Facebook, Twitter and Instagram.

The winner will be unveiled later this month on the FIFA 17 voting Web site.

“James, Martial, Hazard and Reus represent exciting, attacking football and epitomize the innovative play that fans can expect in FIFA 17,” Nick Channon, senior producer for EA Sports FIFA, said in a statement. “We’re excited to see fans rally around their favorite players and see who they select as the cover star for the franchise, and the footballer who will represent FIFA 17 globally.”

“We’re excited to see fans rally around their favorite players and see who they select as the cover star . . . who will represent FIFA 17 globally."

EA Sports FIFA 17 is scheduled for release in North America on Sept. 27 and worldwide on Sept. 29 on Origin for PC, Xbox One from Microsoft, PlayStation3 and Playstation4 and Xbox 360.

People can find the game's new features at a dedicated Web site.

People can vote online once per day for their favorite player and earn extra votes by "utilizing the auto-share feature with the hashtag #FIFA17CoverReward," according to EA Sports.

People can also show their support by tweeting with the athlete’s hashtag: #FIFA17Hazard, #FIFA17James, #FIFA17Martial or #FIFA17Reus.

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