Special to NYSportsJournalism.com
April 23, 2013: Tyler Seguin, Nicklas Backstrom, Evgeni Malkin, Ryan Miller, Joe Thornton, Patrick Sharp and John Tavares not only compete on the ice, they now are going head-to-head in consumer voting for the cover of EA Sports' NHL 14 video game.
Sixty players from across the NHL are eligible for the cover spot, the second consecutive year that EA Sports has put the NHL cover in the hands of consumers. EA Sports said that more than 25 million votes were cast for NHL 13, which features Claude Giroux of the Philadelphia Flyers.
“After last year's record setting campaign where more than 25 million votes were cast, this is another tremendous opportunity for our fans to once again show their support for their team and selected players by voting in this second installment of the EA Sports NHL Cover Vote Campaign,” Dave McCarthy, NHL vp-consumer products marketing, said in a statement. “We look forward to our fans’ creativity and incomparable passion in driving another record setting vote count and ultimately determining who will grace the cover of NHL 14 worldwide.”
The round of 60 NHL 14 cover voting runs now through April 28, with two teammates from each each going up against each other. One representative from each team plus two wild card selections advance.
The round of 32 runs April 29-May 5, with the top 16 vote-getters advance.
The sweet 16 round goes May 6-26, via a weekly round-by-round, single-elimination playoff bracket to decide finalists. The Finals will take place May 27- June 2, when the cover athlete for NHL 14 will be unveiled. (Full details here.)
"Following an impressive level of fan and player engagement in last year's cover vote, we're looking forward to seeing how the bar will be raised this year."
New this year, people can double their votes by using player-specific hashtags on “Twitter Vote Thursdays,” when each votes will be counted as two official votes. People can also participate via #NHL14CoverVote on Twitter or Instagram.
According to Adam Larry, NHLPA director of licensing, “These 60 NHL stars are excited to be finalists in the vote campaign that will see the fans ultimately select the EA Sports NHL 14 cover athlete. Following an impressive level of fan and player engagement shown in the cover vote last year, we are looking forward to seeing how the bar will be raised this year."
EA Sports uses consumer voting for other titles, including the current Madden NFL 25 vote which is down to the final two: Barry Sanders from the "legends" side and Adrian Peterson from the "current" side.
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