Thursday
Jun112009

EA Sports Covers Itself With Dwight Howard

June 11, 2009: Dwight Howard has deals with adidas, T-Mobile and Vitaminwater, and now he will also be the cover athlete for EA Sports NBA Live 10. The videogame will be available in October for PlayStation3, PlayStation Portable and Xbox 360. Marketing will support NBA Live 10, which is now in development under the EA Sports brand by EA Canada in Vancouver, B.C. Howard is currently leading Orlando Magic in the NBA Finals against the Los Angeles Lakers and Kobe Bryant, who recently was named as the cover athlete for EA Sports' NBA 2K10. “It’s an honor to be named as the cover athlete for NBA Live 10,” Howard said in a statement. “This year has been a crazy ride and this is a cool way to cap it off. Of course - there is one more thing I’m on the hunt for that would complete it.”

 

MARKETERS SUPPORTING DWIGHT HOWARD'S NBA TITLE PUSH

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