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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Aug042018

EA Sports Puts A Rap On Madden NFL '19 Marketing With Nicki, Lil Dicky, Quevo

By Barry Janoff

August 3, 2018: EA Sports’ Madden NFL 19 is en route (Aug. 10), but multi-media marketing is already here.

An extended three and a half minute video, “Make Your Play” — which will be used in 15-, 30- and 60-second formats — tells the story of gamer named Will and "The Greatest Play Call Ever."

If nothing else, it boasts a roster of sports and entertainment celebs, some in extended roles, some in cameos, including Nicki Minaj, Lil Dicky, comic Chris Redd, DeAndre Hopkins (Houston Texans), Joel Embiid (Philadelphia 76ers) and even SpongeBob SquarePants and Patrick Starfish.

Lil DIcky and Redd are sitting in a diner, with Redd telling the story of Will.

The narrative is like a game of Telephone, where the basic story becomes more and more exaggerated.

Redd not only knows the story, but says emphatically, “Man, I was there!”

It seems that Will, who may (or may not) be a fictional character, made a Madden NFL call with time running out in a game between the Philadelphia Eagles and Dallas Cowboys that has become legendary.

“Down by three, seven seconds on the clock, seven-yard line, fourth and three, no timeouts left. The only option he has: A field goal to tie it up and force overtime,” says Redd.

“So Will brings out his field goal unit like anybody would do. The opponent calls time out to ice the kicker. So Will says to himself, ‘Let’s go. I got this.’ Will eyes the coverage . . .  decides to take a shot.”

By now, the conversation has attracted a crowd, including Nicky Minaj, a self-professed Madden player.

Instead of a field goal, Will sends out the offensive unit and calls a play, which goes from a run by Dallas quarterback Dak Prescott to a lateral to TE Geoff Swain (“A blocking TE with no career TDs,” boasts Will) who dives into the end zone in to score the game-winning TD.

“So Will starts going crazy,” continues Redd with the story. “Starts talking mad trash. That’s the Greatest Call Ever!”

While jumping around, Will’s cell phone falls out of his pocket and dials a random number — turns out it belongs to rapper Quavo, who happens to be playing Madden, who hears Will’s excitement and decides to turn it into a song.

“I’m a legend like Will/Be real like Will/Big rings like Will/I score at will.”

"That’s when things get really crazy," explains Redd

Will gets his own hot sauce, Fourth and Hot; a 30 for 30 documentary on ESPN; a freeway billboard; jewelry with his image on it; and being included in the plot line of an episode of SpongeBob SquarePants.

Even more amazing, Quevo's song was playing on the radio in a hospital room where Will’s aunt was in a coma, which woke her up, according to the story.

When the camera pull’s back, we see the name of the diner they have been sitting has changed from Chips to Will’s.

All or some of which may or may not be true, But as Nicki and others say at the end, “Heck of a play call.”

The video is from ad agency Johannes Leonardo, NY.

Nicki Minaj is also part of the Madden NFL 19 soundtrack on three songs: Post Malone’s “Ball For Me” (feat. Nicki Minaj) YG’s “Big Bank” (feat. 2 Chainz, Big Sean & Nicki Minaj) and Young Thug’s “Anybody” (feat. Nicki Minaj).

The Madden NFL 19 soundtrack created its own news when it was uncovered that YG’s song, "Big Bank," had been altered to eliminate the name of Colin Kaepernick.

In the original lyrics, Big Sean raps, “Feed me to the wolves/Now I lead the pack and shit/You boys all cap/I’m more Colin Kaepernick."

The soundtrack, omits Kaepernick's name.

“We made an unfortunate mistake with our Madden NFL soundtrack," EA said in a statement.

"Members of our team misunderstood the fact that while we don't have rights to include Colin Kaepernick in the game, this doesn't affect soundtracks. We messed up, and the edit should never have happened.

“We will make it right, with an update to Madden NFL 19 on August 6 that will include the reference again. We meant no disrespect, and we apologize to Colin, to YG and Big Sean, to the NFL, to all of their fans and our players for this mistake."

Last month. EA Sports unveiled Pittsburgh Steelers WR Antonio Brown as the Madden NFL 19 and Madden NFL Overdrive cover athlete. He also is part of the Madden 99 Club, joining "an elite group of players rated 99 OVR."

Former NFL WR and new Pro Football Hall of Fame member Terrell Owens is on the cover of the Madden NFL 19 Hall of Fame edition

Antonio Brown Catches Madden NFL 19 Cover

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