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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun102009

Tiger, Serena, Big Ben Meet Real 'Gamers' In EA Sports Campaign

June 10, 2009: EA Sports' tagline, "It's in the game," becomes the basis for a "You're in the game" theme in a new multi-media brand campaign in which real videogame players interact with an all-star line-up that includes Tiger Woods, Venus and Serena Williams, Ben Rothlesberger, Hines Ward, Oscar De La Hoya, Ronaldinho and Steve Nash. The effort, "Welcome to the win," will break June 11 with a 60-second spot during Game 4 of the NBA Finals on ABC, and will also include 30-second spots, print, Internet and viral that will run through the 2009 holiday season. The campaign is the first from San Francisco-based agencies Heat and Freestyle Interactive since they were jointly awarded the EA Sports account in February. EA Sports spent about $20 million on media in 2008.

In the umbrella spot, "Joy," videogamers are put into real life situations to show how EA Sports games mirror athletic experiences on the field, all played out to the rousing and robust music of "Ode to Joy" from Beethoven's Ninth Symphony. One guy sinks a tournament-winning putt and celebrates with Tiger Woods, a girl aces a match-winning serve in a doubles game with her mom against the Williams sisters, a young man outlasts de la Hoya in the ring, another shares the Super Bowl XLIII victory with Pittsburgh Steelers teammates Rothlesberger and Ward, a guy scores the game-winning goal as a teammate of soccer star Ronaldinho and a another hits the game-winning shot after taking a pass from two-time NBA MVP Nash. At the end of the 60-second spot, a voiceover rehashes the tag, "EA Sports. It's in the game."

A series of 30-second spots show the athletes in "candid" conversations sharing tips with the videogamers on how to improve their styles: Serena Williams shows "MadDog97" the best way to throw a racquet into the air and then not let it hit you in the head on the way down after winning a match, de la Hoya offers "VanRoundHausen" hints on how to psyche out an opponent, and Nash educates "Tre-Maker" on the art of acknowledging the teammate who passed you the ball after you scored a basket. "If I give you a nice pass and you make the shot, point at me," says Nash. "Show me a little love." Print includes a two-page spread in ESPN the Magazine.

According to Nancy Aquino, creative wrangler for Heat, "EA’s challenge was to elevate and broaden their sports franchise to appeal to both the newcomers and sports gaming enthusiasts. The campaign showcases winning moments - leading the viewer to experience the ‘win’ of a real game and showing that parallel feeling in the EA Sports games themselves." Back to Home Page