Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug012012

New Alliance Makes Nascar's Dale Earnhardt Jr. A Coal Miner's Driver

By Barry Janoff

August 1, 2012: Dale Earnhardt, Jr. is widely known for his feats on the track. Now, he may also be known as the spokesman for the American Coalition for Clean Coal Electricity.

The ACCCE has signed a deal to sponsor Earnhardt Jr. and his JR Motorsports Nascar team. The alliance, the first Nascar deal for the organization, will be supported by a multi-media national campaign starring the iconic race car driver.

Earnhardt, who earns  about $24 million from endorsements, also has deals with PepsiCo's Diet Mountain Dew, Wrangler, AMP Energy drink, Nationwide, TaxSlayer.com, Hellmann's, Degree for Men, Go Daddy, the National Guard and Chevrolet.

Washington, D.C.-based ACCCE is a non-profit, non-partisan partnership of companies involved in producing electricity from coal. The campaign will help foster "energy policies that balance coal’s vital role in meeting our country’s growing need for affordable and reliable electricity with the need to protect the environment. ACCCE said it also "advocates for the development and deployment of advanced clean coal technologies that will produce electricity with near-zero emissions."

In the marketing effort, which includes TV, radio and Internet, Earnhardt explains, “Most people think of me as a race car driver. But I'm also a business owner. In my company, the cars run on gas, but the business runs on electricity. That’s why I have been learning about how coal keeps electricity prices down, and that keeps the lights on and people working, which keeps companies like mine out in front.” (See the full spot here.)

Marketing then directs people to visit a dedicated Web site to learn more about "clean coal."

As part of the alliance, JR Motorsports cars feature ACCCE logos, and members of the race team will work with ACCCE to "inform and educate Americans about the importance of coal and clean coal technology."

According to Evan Tracey, vp-communications for ACCCE, “America’s families and business rely on affordable and reliable coal. These new ads will draw America’s attention to coal’s importance as a domestic energy source to power our economy – from manufacturing to motor sports and everything in between.”

Back to Home Page