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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

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4. Kevin Durant Nike
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8. Stephen Curry Under Armour
9. Jordan Shoes
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Aug012012

New Alliance Makes Nascar's Dale Earnhardt Jr. A Coal Miner's Driver

By Barry Janoff

August 1, 2012: Dale Earnhardt, Jr. is widely known for his feats on the track. Now, he may also be known as the spokesman for the American Coalition for Clean Coal Electricity.

The ACCCE has signed a deal to sponsor Earnhardt Jr. and his JR Motorsports Nascar team. The alliance, the first Nascar deal for the organization, will be supported by a multi-media national campaign starring the iconic race car driver.

Earnhardt, who earns  about $24 million from endorsements, also has deals with PepsiCo's Diet Mountain Dew, Wrangler, AMP Energy drink, Nationwide, TaxSlayer.com, Hellmann's, Degree for Men, Go Daddy, the National Guard and Chevrolet.

Washington, D.C.-based ACCCE is a non-profit, non-partisan partnership of companies involved in producing electricity from coal. The campaign will help foster "energy policies that balance coal’s vital role in meeting our country’s growing need for affordable and reliable electricity with the need to protect the environment. ACCCE said it also "advocates for the development and deployment of advanced clean coal technologies that will produce electricity with near-zero emissions."

In the marketing effort, which includes TV, radio and Internet, Earnhardt explains, “Most people think of me as a race car driver. But I'm also a business owner. In my company, the cars run on gas, but the business runs on electricity. That’s why I have been learning about how coal keeps electricity prices down, and that keeps the lights on and people working, which keeps companies like mine out in front.” (See the full spot here.)

Marketing then directs people to visit a dedicated Web site to learn more about "clean coal."

As part of the alliance, JR Motorsports cars feature ACCCE logos, and members of the race team will work with ACCCE to "inform and educate Americans about the importance of coal and clean coal technology."

According to Evan Tracey, vp-communications for ACCCE, “America’s families and business rely on affordable and reliable coal. These new ads will draw America’s attention to coal’s importance as a domestic energy source to power our economy – from manufacturing to motor sports and everything in between.”

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    Great Web-site, Stick to the wonderful job. Thanks.
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    NYSportsJournalism.com - Earnhardt: Coal Miner's Driver - New Alliance Makes Nascar's Dale Earnhardt Jr. A Coal Miner's Driver
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    NYSportsJournalism.com - Earnhardt: Coal Miner's Driver - New Alliance Makes Nascar's Dale Earnhardt Jr. A Coal Miner's Driver
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    Response: dumpsters
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