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NEWS REAL

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr032013

Dale Earnhardt Jr: Waves Caution Flag About Dangers Of Texting And Driving

By Barry Janoff

April 2, 2013: Texting and driving has become the equivalent of drinking and driving: Both can lead to calamitous if not disastrous results.

Coinciding with what has been decreed National Distracted Driving Awareness Month by the National Safety Council, Nascar driver Dale Earnhardt Jr. takes the lead in a national campaign that not only addresses the dangers of texting and driving but offers a solution: the Sprint Drive First app, which helps drivers avoid the distraction of texting while driving.

The multi-level campaign is anchored by a TV spot and Internet, with a mini-site from Sprint; and social media including Twitter, Facebook and YouTube. The effort was created by Sprint and its agency, Team Sprint: Digitas and Leo Burnett.

“With drivers 23 times more likely to crash if they’re texting while driving, the issue of distracted driving continues to be of great concern to Sprint,” Bill White, svp-corporate communications and corporate social responsibility for Sprint, said in a statement. “Sprint chose to work with Dale Earnhardt Jr. in this new ad campaign because he lends a credible and recognizable voice to this important issue. This ad will help educate drivers about the importance responsible driving behavior, which we believe could save lives.”

According to Sprint, the Drive First application "locks an Android mobile phone when the phone’s GPS detects motion above ten miles per hour. Sprint Drive First can direct incoming calls to voice mail and silences distracting alerts. A customizable auto-response can be sent to all text messages, which are held until the driver comes to a stop."

Charges apply, but the company said that Sprint customers can sign up to receive a 15-day free trial by downloading the app from Google Play or visiting the Web site. (Full details here.)

Sprint said that the effort targets not just teens and adults, "but also for those who spend a lot of time behind the wheel, such as long-haul truck drivers, delivery drivers, sales representatives and field employees."

“It’s really easy to get distracted while you’re driving but the Sprint Drive First app takes away the temptation to drive and text,” Earnhardt Jr. said in a statement. “The technology used to create a safer driving environment is awesome and I’m happy to be the messenger for Sprint during National Distracted Driving Awareness month.”

In the 30-second TV spot, Earnhardt Jr. walks into his garage and speaks to two members of his pit crew. "Hey Dale," says one. "I got your text that says you couldn't text."

"Wait a minute," says the other mystified crew member. "Why would he text that he couldn't text?"

"I was driving," Earnhardt Jr. replies.

"Why not just not text instead of texting that you can't text?" asks the bewildered crew member.

"I didn't text," Earnhardt Jr. tries to explain.

The first crew member then jumps in. "It's just a text saying that he couldn't text."

The other crew member is still baffled. "So who actually texted the text that he couldn't text?"

The answer is as plain as the No. 88 on Earnhardt's National Guard Chevrolet SS: "Dale," says the first crew member.

It takes the voiceover guy to set the record straight. "The Sprint Drive First app. It blocks and repipes to texts while you drive." Text then offers, "Texting & Driving." But Earnhardt Jr.'s car then speeds across the screen and wipes out the "&."

According to Sprint, "The overarching message is that driving isn’t a problem, and texting isn’t a problem. [But] we can all help end texting and driving by using the Sprint Drive First application, which helps remove the temptation to drive and text at the same time."

Or as the voiceover explains, “We can all live without the ‘and.’” (See the full spot here.)

Sprint said that a different video would be shown at the Sprint Unlimited Experience, an interactive fan display Sprint is setting up at tracks each weekend throughout the racing season. In that video, Earnhardt Jr. invites fans to try to distract him by texting his number as he gets into a race simulator. As the simulated race begins, a message appears that reads: “Hey, I got your text but I’m driving right now. I’m using Sprint’s Drive First app. You should check it out at Sprint.com/drive.”

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