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eBay, AEG Punch Ticket For Multi-Platform StubHub Sports, Entertainment Deal

Special to NYSportsJournalism.com

November 12, 2012: eBay, best known for finding and bidding on items from the elusive to the eccentric, has signed a deal making its StubHub division the exclusive secondary ticketing solution for venues owned or operated by AEG, one of the leading sports and entertainment companies in the world.

The deal also includes an exclusive deal with AXS Ticketing, a ticketing platform launched by AEG in 2011.

Financial terms of the pact were not disclosed. The deal takes effort in Q1 2013.

AEG's portfolio of sports and entertainment venues includes Staples Center (Los Angeles). AT&T Center (San Antonio), American Airlines Arena (Miami), FedEd Forum (Memphis), KFC Yum! Center (Louisville), MasterCard Center (Beijing, China) and The 02 Arena (London).

Under terms of the deal, StubHub, which was acquired by eBay in 2007, also becomes one of 11 “founding partners” in Staples Center, home of the NBA's Los Angeles Lakers and Clipper, WNBA Sparks and NHL Kings. StubHub will get "a variety of customized signage and activation components including prominent interior and outdoor marquee signage, in- game/event branding elements and enhanced online presence."

AEG said that its music merchandise company, BandMerch, would extend its online storefronts to the eBay marketplace, "bringing seamless payment options and integrated access" to eBay’s customers to its roster of 135 world-class bands and performers."

"Integrating our technology with AEG is a natural fit for eBay and allows [us] to give fans nearly unprecedented access to the events and athletes they love.”
The companies said they would also collectively "explore additional, future opportunities for innovative solutions to better serve fans for their entertainment needs."

"eBay is one of the most complete and well-rounded e-commerce and technology companies in the world and pairing our combined capabilities and global reach is an exciting opportunity,” Tim Leiweke, president and CEO for AEG, said in a statement. “This partnership will help bring even deeper digital resources and online marketing reach to the AXS Ticketing platform and will allow us to continue to transform the live event fan experience.”

According to Devin Wenig, president for eBay marketplaces, “Technology is revolutionizing commerce, and eBay Inc. is working with leading companies around the world to use our platforms to bring innovative new experiences to consumers. Integrating our technology platforms with AEG is a natural fit for eBay Inc., and allows our companies to give fans nearly unprecedented access to the events, performers and athletes they love.”
Among AEG's works-in-progress is the construction of Farmers Field in Los Angeles, which is being designed to house an NFL team.

AEG is currently a division of The Anschutz Corp., but recently was put up for sale.

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