Special to NYSportsJournalism
June 19, 2012: Winning two Super Bowl MVPs has turned into a sweet deal for New York Giants quarterback Eli Manning. Among his marketing deals are Oreo Double Stuf and a new alliance with Dunkin' Donuts.
Financial terms of the three-year deal were not disclosed.
Dunkin' Donuts said that Manning would star in a series of ads that will launch to coincide with the 2012 NFL season. The ads will feature Manning "promoting various menu items such as Dunkin' Donuts coffee and limited-time offer breakfast sandwiches, among other products," according to the company. The target audience will be the New York Metro Area.
Manning helped to unveil the alliance on Tuesday morning when he worked the counter at a Dunkin’ Donuts in East Rutherford, NJ, located near the Giants' training facility and home MetLife Stadium.
Manning also has deals with Citizen Watch, Reebok, Toyota and Gatorade.
"Dunkin' Donuts has been part of my daily routine for many years, so I'm really looking forward to working with the brand," Manning said in a statement. "Dunkin' Donuts and the Giants are both well known for their passionate fans. This partnership is sure to keep people in the New York Tri-state area running on Dunkin' all year long."
According to Tom Manchester, vp-field marketing at Dunkin' Donuts, "We couldn't be more excited to work with the New York football legend that is Eli Manning. Dunkin' Donuts has a long and successful history of working with the New York Giants, and we are thrilled to extend that relationship by working with Eli over the next three years."