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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Sep202010

Eli Manning QBs Oreo Double Stuf Racing Ads, But Where Are Peyton, Serena?

Eli Manning and Shaquille O'Neal discuss the merits of new Oreo Double Stuf Heads or Tails in TV spot.September 20, 2010: New York Giants quarterback Eli Manning has often appeared in national ads alongside older brother Peyton, but he steps into the spotlight to lead an organization that has stocked itself with all-stars: the Oreo Double Stuf Racing League. Manning, who had been teamed on the DSLR with brother Peyton for several years, now leads a line-up that includes Shaquille O'Neal of the NBA's Boston Celtics, Olympic gold medal-winning speed skater Apolo Anton Ohno and tennis star Venus Williams, another DSRL veteran whose previous partner was her sister, Serena.

Parent company Kraft Foods confirmed that Peyton Manning and Serena Williams no longer have marketing deals with the company and that Kraft, Nabisco and Oreo executives decided to move the DSRL campaign forward without them.

The sales of Double Stuf are in a much stronger position today than when Peyton and Eli helped to launch the fictitious DSRL three years ago, showing double-digit improvements every year, according to Stephen Chirss, senior director of scale and marketing partnerships for Kraft Foods North America. Sisters Venus and Serena Williams came on board after that to keep the family theme going as they challenged the Manning Brothers for DSRL supremacy.

"We had a great relationship with both Peyton and Serena, but they are no longer part of the campaign," said Chriss. "They are focusing on other things and we have decided to go in a different direction, with Eli heading up a new team that still include Venus but also adds Shaquille O'Neal and Apolo Ohno. Having Peyton with us from the beginning worked well for us and gave the product great awareness with consumers, but we feel that with Eli and the others we have a very strong marketing program."

The quad group of stars are featured in a campaign breaking Sept. 20 in which they "challenge a mysterious hooded menace who threatens to overtake the league. The campaign's first 30-second spot follows Manning as he assembles his team to face "the lick racing nemesis. According to Nabisco, will be left to speculate about the "shadowy adversary"  — described as a "notable celebrity — whose identity will not be revealed until January 2011.

Businessman Donald Trump previously faced off against athletes in the DSRL but, like Peyton Manning and Serena Williams, he is currently no where to be seen, as his deal with Kraft Foods also ended.

Does Apolo Ohno favor Heads or Tails?Support for the new campaign includes print, POP and Internet, led by a social media campaign on a dedicated Facebook/Oreo page in which consumers can enter a "Twist It" contest for an opportunity to met the DSRL athletes in person. (Full details here.) Lead agency is DraftFCB Chicago.
 
The campaign is supporting the launch of Double Stuf Oreo Heads or Tails cookies, which feature a chocolate wafer on one side and a vanilla wafer on the other, with the double creme in between.

"In Team DSRL we've assembled the most unique collaboration of world-class athletic talent I've ever seen," Eli Manning, who helped launch the campaign in 2008, said in a statement.  "We may excel in different sports but when united behind an Oreo Double Stuf cookie and a glass of milk, we are a lick racing force to be reckoned with."

According to Shaquille O'Neal, "People don't realize how much precision, speed and concentration it takes to win a lick race. You may have seen me take down a backboard or two in my time, but I guarantee no shattered glass when I dunk my Double Stuf Oreo Heads or Tails."

Donald Trump Double Stufs Manning Brothers, Williams Sisters In Oreo DSRL Campaign

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