Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Feb162019

Hulu Has Live Sports, Pays Endorsers Lillard, Embiid, Giannis To Say So

By Barry Janoff

February 15, 2019: If you didn’t know that Hulu has live sports, you will soon, thanks to a trio of NBA All-Star players.

And if you didn’t know that companies pay athletes to endorse their products, well, that’s something Hulu will tell you, as well.

OTT platform Hulu gets in-your-face about product endorsements in a new humorous caustic multi-media campaign, “Hulu Sellouts,” in which Damian Lillard, Joel Embiid, Giannis Antetokounmpo not only tout the fact that Hulu has live sports, but go to extremes to spread the word.

In his standalone spot, "Damian Lillard’s Tattoo," the Portland Trail Blazers guard gets a tattoo that literally reads, “Hulu Has Live Sports.”

In "Joel Embiid's Nickname," the Philadelphia 76ers center changes his nickname from “The Process” to “Hulu Has Live Sports.”

NBA MVP candidate Antetokounmpo of the Milwaukee Bucks will have fun with his “Greek Freak” persona in a spot to be revealed.

The campaign also includes digital and social media, as well as consumer activation beginning All-Star Weekend.

On Twitter, Facebook and other social media destinations, Hulu said accounts for each of the players would have such hash tags as #ad, #paid, #sponsored, #hulupaidme, #neversellout and #hulusellouts.

The campaign will run throughout the year with athletes from other sports, according to the company.

Lead agency is Big Family Table, Los Angeles.

Hulu, which is jointly owned by Comcast Corp., Walt Disney Co., 21st Century Fox Inc. and AT&T WarnerMedia, said that in 2018, its advertising revenue rose more than 45% to nearly $1.5 billion – the most in its history – and increased its advertiser base by 50%.

Hulu also said it added eight million subscribers in 2018 and closed its fiscal year with more than 25 million total subscribers across its subscription on demand and live TV plans in the U.S.

The “Sellout” effort is running concurrently with Hulu’s “Better Ruins Everything” push, also from Big Family Table, which uses the same type of caustic humor.

In his spot, NBA All-Star James Harden, one of several celebrities in the effort, says, ”Never get a king-size bed — it ruins sleeping on anything else forever. And never get Hulu, with live TV for sports plus tons of shows and movies. It will ruin TV for you forever.”

All three players in the “Sellout” campaign are highly visible among NBA partners and other companies.

Lillard stars in a new effort from Biofreeze. Embiid currently appears in spots for Mountain Dew, NBA League Pass and HyperX, and was in the recent campaign for “The Grinch” movie.

Antetokounmpo just signed with Metro by T-Mobile, is on the cover of NBA 2K and even appears in a safety video that plays on flights on Aegean Airlines.

In his spot, Lilliard is asked why he’s getting a tattoo that reads, “Hulu Has Live Sports.”

“It’s in the contract,” he replies, sitting in a tattoo parlor along with two Hulu lawyers.

“Can I at least change the font?” asks the tattoo artist.

“If you want to be sued,” replies one of the lawyers, who also kills such options as having the text come out of a dragon’s mouth or written on the back of a dolphin.

In his spot, fans notice that Embiid is signing his autographs “Joel ‘Hulu Has Lve Sports’ Embiid.”

“Mr. Embiid, why’d you change your nickname?” asks one young fan.

Embiid’s terse answer, “Money.”

All three spots end with the players sitting at a press conference table, wads of cash piled next to them, wearing a jersey and in from of a page backdrop, both of which read, “Hulu Has Live Sports.”

As Embiid continually repeats the phase, his pile of money grows each time.

Disney, 21st Century Fox and Comcast each currently own 30% of Hulu, with AT&T Warner Media at 10%. An acquisition deal still being finalized that would give Disney the share owned by Fox.

Back to Home Page