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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Feb162019

Hulu Has Live Sports, Pays Endorsers Lillard, Embiid, Giannis To Say So

By Barry Janoff

February 15, 2019: If you didn’t know that Hulu has live sports, you will soon, thanks to a trio of NBA All-Star players.

And if you didn’t know that companies pay athletes to endorse their products, well, that’s something Hulu will tell you, as well.

OTT platform Hulu gets in-your-face about product endorsements in a new humorous caustic multi-media campaign, “Hulu Sellouts,” in which Damian Lillard, Joel Embiid, Giannis Antetokounmpo not only tout the fact that Hulu has live sports, but go to extremes to spread the word.

In his standalone spot, "Damian Lillard’s Tattoo," the Portland Trail Blazers guard gets a tattoo that literally reads, “Hulu Has Live Sports.”

In "Joel Embiid's Nickname," the Philadelphia 76ers center changes his nickname from “The Process” to “Hulu Has Live Sports.”

NBA MVP candidate Antetokounmpo of the Milwaukee Bucks will have fun with his “Greek Freak” persona in a spot to be revealed.

The campaign also includes digital and social media, as well as consumer activation beginning All-Star Weekend.

On Twitter, Facebook and other social media destinations, Hulu said accounts for each of the players would have such hash tags as #ad, #paid, #sponsored, #hulupaidme, #neversellout and #hulusellouts.

The campaign will run throughout the year with athletes from other sports, according to the company.

Lead agency is Big Family Table, Los Angeles.

Hulu, which is jointly owned by Comcast Corp., Walt Disney Co., 21st Century Fox Inc. and AT&T WarnerMedia, said that in 2018, its advertising revenue rose more than 45% to nearly $1.5 billion – the most in its history – and increased its advertiser base by 50%.

Hulu also said it added eight million subscribers in 2018 and closed its fiscal year with more than 25 million total subscribers across its subscription on demand and live TV plans in the U.S.

The “Sellout” effort is running concurrently with Hulu’s “Better Ruins Everything” push, also from Big Family Table, which uses the same type of caustic humor.

In his spot, NBA All-Star James Harden, one of several celebrities in the effort, says, ”Never get a king-size bed — it ruins sleeping on anything else forever. And never get Hulu, with live TV for sports plus tons of shows and movies. It will ruin TV for you forever.”

All three players in the “Sellout” campaign are highly visible among NBA partners and other companies.

Lillard stars in a new effort from Biofreeze. Embiid currently appears in spots for Mountain Dew, NBA League Pass and HyperX, and was in the recent campaign for “The Grinch” movie.

Antetokounmpo just signed with Metro by T-Mobile, is on the cover of NBA 2K and even appears in a safety video that plays on flights on Aegean Airlines.

In his spot, Lilliard is asked why he’s getting a tattoo that reads, “Hulu Has Live Sports.”

“It’s in the contract,” he replies, sitting in a tattoo parlor along with two Hulu lawyers.

“Can I at least change the font?” asks the tattoo artist.

“If you want to be sued,” replies one of the lawyers, who also kills such options as having the text come out of a dragon’s mouth or written on the back of a dolphin.

In his spot, fans notice that Embiid is signing his autographs “Joel ‘Hulu Has Lve Sports’ Embiid.”

“Mr. Embiid, why’d you change your nickname?” asks one young fan.

Embiid’s terse answer, “Money.”

All three spots end with the players sitting at a press conference table, wads of cash piled next to them, wearing a jersey and in from of a page backdrop, both of which read, “Hulu Has Live Sports.”

As Embiid continually repeats the phase, his pile of money grows each time.

Disney, 21st Century Fox and Comcast each currently own 30% of Hulu, with AT&T Warner Media at 10%. An acquisition deal still being finalized that would give Disney the share owned by Fox.

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