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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Feb162019

Hulu Has Live Sports, Pays Endorsers Lillard, Embiid, Giannis To Say So

By Barry Janoff

February 15, 2019: If you didn’t know that Hulu has live sports, you will soon, thanks to a trio of NBA All-Star players.

And if you didn’t know that companies pay athletes to endorse their products, well, that’s something Hulu will tell you, as well.

OTT platform Hulu gets in-your-face about product endorsements in a new humorous caustic multi-media campaign, “Hulu Sellouts,” in which Damian Lillard, Joel Embiid, Giannis Antetokounmpo not only tout the fact that Hulu has live sports, but go to extremes to spread the word.

In his standalone spot, "Damian Lillard’s Tattoo," the Portland Trail Blazers guard gets a tattoo that literally reads, “Hulu Has Live Sports.”

In "Joel Embiid's Nickname," the Philadelphia 76ers center changes his nickname from “The Process” to “Hulu Has Live Sports.”

NBA MVP candidate Antetokounmpo of the Milwaukee Bucks will have fun with his “Greek Freak” persona in a spot to be revealed.

The campaign also includes digital and social media, as well as consumer activation beginning All-Star Weekend.

On Twitter, Facebook and other social media destinations, Hulu said accounts for each of the players would have such hash tags as #ad, #paid, #sponsored, #hulupaidme, #neversellout and #hulusellouts.

The campaign will run throughout the year with athletes from other sports, according to the company.

Lead agency is Big Family Table, Los Angeles.

Hulu, which is jointly owned by Comcast Corp., Walt Disney Co., 21st Century Fox Inc. and AT&T WarnerMedia, said that in 2018, its advertising revenue rose more than 45% to nearly $1.5 billion – the most in its history – and increased its advertiser base by 50%.

Hulu also said it added eight million subscribers in 2018 and closed its fiscal year with more than 25 million total subscribers across its subscription on demand and live TV plans in the U.S.

The “Sellout” effort is running concurrently with Hulu’s “Better Ruins Everything” push, also from Big Family Table, which uses the same type of caustic humor.

In his spot, NBA All-Star James Harden, one of several celebrities in the effort, says, ”Never get a king-size bed — it ruins sleeping on anything else forever. And never get Hulu, with live TV for sports plus tons of shows and movies. It will ruin TV for you forever.”

All three players in the “Sellout” campaign are highly visible among NBA partners and other companies.

Lillard stars in a new effort from Biofreeze. Embiid currently appears in spots for Mountain Dew, NBA League Pass and HyperX, and was in the recent campaign for “The Grinch” movie.

Antetokounmpo just signed with Metro by T-Mobile, is on the cover of NBA 2K and even appears in a safety video that plays on flights on Aegean Airlines.

In his spot, Lilliard is asked why he’s getting a tattoo that reads, “Hulu Has Live Sports.”

“It’s in the contract,” he replies, sitting in a tattoo parlor along with two Hulu lawyers.

“Can I at least change the font?” asks the tattoo artist.

“If you want to be sued,” replies one of the lawyers, who also kills such options as having the text come out of a dragon’s mouth or written on the back of a dolphin.

In his spot, fans notice that Embiid is signing his autographs “Joel ‘Hulu Has Lve Sports’ Embiid.”

“Mr. Embiid, why’d you change your nickname?” asks one young fan.

Embiid’s terse answer, “Money.”

All three spots end with the players sitting at a press conference table, wads of cash piled next to them, wearing a jersey and in from of a page backdrop, both of which read, “Hulu Has Live Sports.”

As Embiid continually repeats the phase, his pile of money grows each time.

Disney, 21st Century Fox and Comcast each currently own 30% of Hulu, with AT&T Warner Media at 10%. An acquisition deal still being finalized that would give Disney the share owned by Fox.

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